The document outlines marketing and community involvement plans for a new produce department called "The Green House". It discusses using clear bags, handles, and logo on packaging. Print, outdoor, and broadcast advertising will promote the opening. A website will feature a produce blog and information on exotic fruits and vegetables. A smartphone app will provide a store locator and seasonal produce guide. The Green House will visit local schools to educate students on eating fresh produce and the environment. They will provide seeds and cooking ideas using seasonal fruits and vegetables, and hold community cooking classes.