SlideShare a Scribd company logo
1
Business Proposal
Consulting pharmacist service Caremili
2
Vegetables Clothing Fast-consuming
products
Medicine?
3
Diseases: Diabetes and
hypertension
Patient: Male, 65 years old
The prescription contains 7 types
of medicine:
 2 types for diabetes treatment
 1 type for prevention of
diabetes complications
 1 type for hypertension
treatment
 1 type for prevention of stroke
 2 types of tonic
Estimated price: 1.520.000
VNĐ
Prescription No.1
4
Prescription No. 1.1
Amaryl 4mg Glimepiride stada 2mg
Glucophage 1000mg N/A
Vastarel MR 35mg Vashasan
Coversyl Plus N/A
Aspirin 81mg N/A
Vitamin E 400UI Vitamin E
Giloba 40mg Hoạt huyết TPC
Estimated price:
1.002.000đ
Effects Administration
Origin Price
Market research
80 million outpatient
examinations per year
 1.5 prescriptions/citizen/year
(2011)
 Medicine cost accounts for 60% of
total treatment cost
7
Prescription consultancy
Caremili
PharmacistPatients
Effects
Estimated price
Substitutes
Pharmacies
8
Charging Feature Prescription Consultancy
Information provided includes:
 Effects of every types of medicine in the prescription
 Price estimation of each medicine and the whole
prescription
 Other products with the same chemical ingredient
 Reliable local pharmacies
=> Patients choose their most suitable prescription
in terms of price and origin
Free Features
E-prescription
Medicine Library
Timer
Local pharmacy maps
10
Marketing Campaign
• Viral clip
• Social network
• PPC/Display
ads
Online
• Information Boots
at hospitals
• Classes for
pregnancy
Offline
Target Audience
Communication
11
Financial Projection
75%
25%
TOTAL ASSET = 35 000 USD
Owner's equity Total liabilities
 Total Asset: 35 000 USD
 Profit margine: 21%
 Break-even point: 3 years
 NPV = 205,000,000 đ; IRR = 16%
12
Members
1. Nguyễn Thị Phương Mai
2. Ngô Thị Nhâm
3. Nguyễn Bảo Tuấn
4. Trần Mai Phương
5. Nguyễn Việt Dương
13

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