The document outlines the cost and revenue model for CareerChomp over three years to demonstrate the business's sustainability. Key activities like web design, hosting, content creation and marketing were identified and costs estimated. Revenues from services like career coaching, courses, resume help and advertising were also projected. While costs are highest in year two, revenues consistently exceed costs each year. By keeping initial costs low and revenues high through partnerships and open resources, the model indicates CareerChomp can be a relatively sustainable business.

2. Business sustainability is undoubtedly any
company’s ultimate goal. And for any for-profit
venture to meet this goal, its managers must
succeed in making the dollars coming in through
revenue greater than those flowing out in costs.
That is the path that we decided to follow, as
CareerChomp’s leaders, when we worked out
our Cost and Revenue Model analysis, which you
are about to discover.

3. First of all, to make sense of, and ultimately have
control over the cost and revenue structure of our
venture, we deemed it wise to work out a clearly-
defined plan.
This required us to identify all the activities
necessary for the venture to be up and running. To
make the plan as realistic as possible, we staged it in
3 years. The following slides we give you a detail
picture of how we proceeded.

4. A first step was that of identification. The below items
were identified as key cost-generating activities in
the functioning of CareerChomp as a business.
venture
Web-design
Web-hosting
Content Development for Website
Develop course learning platform for our
Mobile App development
Marketing/Social media marketing
Business Incorporation filing
Trade License renewal
Register Domain name
Recurring cost for domain name
Salaries

5. A second step was to valuate these activities. That is
putting a monetary value on each of them to get an
idea of what they represent but also keep these
values as low as possible.
Cost
Phase 1(Year 1) Phase 2 (Year 2) Phase 3 (Year 3)
( in $) ( in $) ( in $)
Web-design (per year) 0 500 500
Web-hosting (per year) 0 400 400
Content Development for Website (develop by team mates or Subject Market Experts from
Universities) 0 0 0
Develop course learning platform for our website (one time and use a platform like Udemy in
first year) 0 1000 0
Mobile App development (one time) 0 1000 0
Marketing/Social media marketing (per year, Year 2 onwards, SEO, Google Adwords) 0 500 500
Business Incorporation filing (one time) 200 0 0
Trade License renewal (per year) 0 100 100
Register Domain name (for 2 years) 70 0 70
Recurring cost for domain name (6$ per month) 72 72 72
Salaries (all team mates working) 0 0 0
Total*(funded by Bootstrapping and looking for funding) 342 3572 1642

6. As was the case for costs, revenue streams
needed also to be clearly identified. Keeping in
mind our Business Model Canvas has been of
great help. Its plan, staged over a 3-year period
as well, resulted from an effective trade-off of all
the options that were available. Much attention
was therefore paid to the various feedbacks and
facts derived from the different customer and
partner surveys we have carried out so far.
The following slide is a snapshot of how we
intent to get more dollars in than out.

7. Phase 1(Year 1) Phase 2(Year 2) Phase 3(Year 3)
Revenue streams ( in $) ( in $) ( in $)
Students who want to talk to an expert on Career planning or personal finance who will act as mentors
(assuming 100, 200and 300student sign-ups in years 1, 2and 3respectively)
10$ per session or
40$ for 4 sessions of
half hour
12000 24000 36000
Universities who want to advertise on website (assuming 10Universities sign-up)
50$ per month, 500$
per year
6000 12000 18000
Students who want to take paid top-up modules in acourse (assuming 100, 200and 300student sign-ups in
years 1, 2and 3respectively)
10$ for 1 module 12000 24000 36000
Certificate track on many of our courses* (assuming 100, 200and 300student sign-ups in years 1, 2and 3
respectively)
50$ per course 6000 12000 18000
Resume writing by our experts (assuming 100, 200and 300student sign-ups in years 1, 2and 3respectively)
10$ per session of
half hour
12000 24000 36000
Students buy ebooks on Career planning and personal finance (assuming 100, 200and 300student sign-ups in
years 1, 2and 3respectively)
10$ per session of
half hour
12000 24000 36000
Interview practice techniques (assuming 100, 200and 300student sign-ups in years 1, 2and 3respectively)
10$ per session of
half hour
12000 24000 36000
Banks/companies who want to advertise on the website (assuming 10banks sign-up)
50$ per month, 500$
per year
6000 12000 18000
Companies who want to advertise internships on our website (assuming 10companies sign-up)
50$ per month, 500$
per year
6000 12000 18000
Companies who want to sponsor specific sight sections for eg. HSBC for Money Insight section (assuming 10
banks sign-up)
50$ per month, 500$
per year
6000 12000 18000
Online Career Events (assuming we have 4events per year online) 50 $ per session 20000 40000 60000
Total Revenue 110000 220000 330000
Assume we keep 60% of revenues (remaining goes to pay revenue share to Industry experts, use remaining
for building up company resources, paying expenses)
66000 132000 198000
*calculated as aper unit basis

8. From our cost and revenue model presented in
the preceding slides, it is plain to see that our
costs are less than our revenues for the 3 initial
years, making CareerChomp a relatively
sustainable business.
We’ve managed to keep costs low and revenue
high by opting to start with a minimum staff
made up essentially of the founding members;
using Open Educational Ressources for course
design and building as many partnerships as
possible, especially with non-for profit entities.

9. Thanks for watching