The document discusses Careem, a ride-hailing app launched in Dubai in 2012. It provides transportation services through its mobile app and has expanded to over 100 cities across 15 countries. Careem offers ride-hailing, delivery, and payment services. It faces competition from other apps like Uber but has established itself as popular in the Middle East, Africa, and South Asia through its user-friendly interface and range of services.

1. Developed by Mudassir Sheikha and Magnus Olsson
in 2012.
Careem provides transportation services to
customers through a Mobile app
Presented by
Huzaifa Waheed Abbasi (4182)
Syed Muhammad Fazil (4170)

2. 1. INTRODUCTION
2. BACKGROUND
3. FEATURES
4. MARKETING STRATEGY
5. CHALLENGES
6. CONCLUSION

4.  Careem is a ride-hailing application that was
launched in Dubai, UAE in 2012.
 It has since expanded to over 100 cities in 15
countries across the Middle East, Africa, and
South Asia.
 Careem provides transportation services to
customers through a mobile app, and its
services include ride-hailing, delivery, and
payments.

6.  Careem was founded by Mudassir Sheikha and
Magnus Olsson in 2012.
 The company was started with the aim of
providing affordable and reliable transportation
services in the Middle East, where there was a
high demand for such services.
 The company initially focused on offering ride-
hailing services to customers in Dubai, but it
soon expanded to other cities in the region.
 In 2017, Careem merged with Uber, but it
continued to operate as a separate entity.

8.  Careem offers several features that make it
popular among customers.
 The app has a user-friendly interface that makes
it easy to use. Customers can choose from a
range of ride options, including economy,
business, and SUV.
 The app also allows customers to track the
location of their driver in real-time and
communicate with them through in-app
messaging.
 Careem also offers a delivery service called
Careem NOW, which allows customers to order
food, groceries, and other items through the
app.

10.  Careem's marketing strategy focuses on creating
a strong brand image and building customer
loyalty.
 The company has launched several marketing
campaigns that promote its services and
highlight its commitment to providing a safe and
reliable transportation experience.
 Careem also offers promotional discounts and
loyalty programs to encourage repeat business.
The company has also partnered with several
businesses and organizations to offer exclusive
discounts and benefits to its customers.

12.  Careem faces several challenges in the highly
competitive ride-hailing market.
 One of the biggest challenges is regulatory
compliance, as the company operates in
several countries with different regulations.
 Careem has had to adapt its business model
to comply with local regulations and has
faced legal challenges in some markets.
 The company also faces competition from
other ride-hailing apps, including Uber and
local competitors.

14.  Careem has established itself as a popular ride-
hailing app in the Middle East, Africa, and
South Asia.
 The company's user-friendly interface, range of
ride options, and delivery service have made it
popular among customers.
 Careem's marketing strategy focuses on
building customer loyalty and creating a strong
brand image.
 The company faces several challenges in the
competitive ride-hailing market, but it has
shown resilience and adaptability in navigating
these challenges.