1) Modern urban lifestyles prioritize instant gratification and desire fulfillment through work, shopping, dining, travel and entertainment in a convenient and stylish way. 2) Cars have become engineered systems that maximize efficiency and productivity for urban convenience but also symbols of social status and individual expression. 3) The automotive industry develops new models and variants to meet shifting urban values and satisfy people's desire for novelty, but design must balance functionality, usability, and cultural meanings to be accepted and valued by target communities.

1. Yannes Martinus Pasaribu
Man and Industrial Products Research Group,
Faculty of Art and Design,
Institute of Technology Bandung - INDONESIA
ergolib@gmail.com

2. the City
&
Its Society

3. Modern lifestyle tends to satisfy the desires of society as much as possible and as instant as
possible. Today, people increasingly want to work, shopping, dining, and travel while enjoying
the entertainment and look stylish.
the indulging of urban modern life

4. Created for maximum
engineered /
taken over by
technology
The system is safe,
efficient, effective,
productive, instant,
practical,
multipurpose
Quality of life:
comfort, convenience,
pleasure & style
All complexity in the
system and
subsystem
Money
as
a compensation
& also
a social class
benchmark
the key words that stand out in the modern lifestyle (in Indonesia)

6. Minor Change
1 year period, including changes in color - stripping,
Body ‘snap-on’ accesories
Face Lift
2-3 years period, including changes to the grille, bumper,
head lamp, tail lamp, and exterior and interior car accessories,
Major Change
4-6 years period (after 2 - 3 times face lift), includes major changes in some
parts of the body and detail of the car,
New Variant
Derivatives of products, for example: Ford Ranger Hurricane initial design
(double cabin pickup) developed a new variant of the Ford Everest (SUV),
New Model
The new car, a total change in all forms of car visual
(following some of the engineering devices).
'Novelty' Strategy of the manufacturers version
in the launch of a 'New Car'

7. The tendency of urban people as subjects that want novelties in every product
that they are going to consume
The World Automotive Industry Development Orientation Trend
(from the people’s side)

8. The first phase, mass production - Standardization of vehicle components
The second phase, the quality of engineering - Standards of quality vehicle components
The fourth phase, the customer value - Production values, build
the customer loyalty
The third phase, the customer satisfaction - Quality of sales service vehicles
the addition of vehicle variants and specifications
(Sparke:1986)
(Crawford: 1997, Joby: 2003)
(Morello: 2000, De Feo: 2005)
(Sparke:1986)
The tendency of development of the automotive industry who see people as
consumers are 'constructed' systemically by the manufacturer.
The World Automotive Industry Development Orientation Trend
(from the marketing side)

10. DESIGN
as
an interface between various engineering tool and human has developed to
a “self” organization that operates automatically to reach a balance with
human as the central of the system.
CAR
become
a form of power in the shape of dominance over others as an excess of self
assertion.
A NEW SYSTEM
is
a combination of human, interior design and car exterior
then interacts with a bigger system which is the city streets and the city
itself that create a new social structure of urban people whose behavior is
compiled effectively by hierarchy.

12. The process of design innovation will be more beneficial for
civilization if it starts with really know humans and the
environment, have empathy for their situation, and let them
become experts who guide the innovation process itself.
Currently, almost all dimensions of public life increasingly
guided by economic logic that offers openness, novelty, and
changes in the constant acceleration.
In such a situation, lifestyle, fashion and appearance become
a new value that replaces the traditional values associated
with wisdom and simplicity.

14. Today the battle between global values and the values of
tradition took place in the individual level
People tend to use instant pattern
the shifting culture of a world view into a series of
transactions
The learning concept of the community must also
anticipate the problems of instant lifestyle as one of the
cultural products now.

16. The things that make the concept of urban thinking in Indonesia and its influence on the
concept of family vehicles, there should be a thorough analysis of the problem:
• The relationship development of urban lifestyle with ideal criteria for a family
vehicle,
• The growth of any values that affects the family concept, and its
communication in an urban community in a vehicle,
• The effect of urban growth on the family values, and their appreciation
patterns in the different variants family vehicles sold,
• The extent to which the relation of these values with the existing family
vehicle design (ATPM),
• The extent to which business is conducted on the product design family
vehicle to meet the values of individuals or groups of the urban communities.
The ideal car has to answer the complexity of societal
expectations in driving activity

17. urban family
urban
reflection
growth of value, behavior & lifestyle
Indonesia
material from culture
the family vehicles & activities
the ideal concept
of space & form
Auto Industry Community
Interior
exterior
furniture
secondary prime

18. The development of new automotive design should translate the public
preferences of the urban development based on ” the urban concept of
family”.
Environmental
Dynamics
& Urban Culture
Existing
Vehicle
(Industry version)
Urban Society & Values
the urban
concept of family
car

19. Value become the main factors in defining an ideal car

20. a matter of culture
focus
values, meaning, behavior,
reality, & habits
associated with image & the visual
expression of human life
functions
(technical-operational)
visual expression
& representation
(community / social classes)
DESIGN
functional tools
reliable, durable, affordable
+
ergonomic
safety & comfortability
fisiology (usability) psychology (likeability)

21. brand individual
engineering
community
efficiency, safety, and comfort, ranging from eco-
friendly, higher energy efficiency, safety systems,
& various control features that enhance the
performance and the user’s control ability
aesthetic
user’s
differentiation
strengthener
qualityprice
product
the needs of more character and thematic designs
increasingly led to the styling approach

22. A new order is created, where status is strongly represented as fashion
in car design that competes in accommodating human multi-parts in the
modern city life fragmented by activity types, events, gender, and
individual feelings.
Those built double reference shows that in the consumer’s cultural
framework, people are obsessed with appearance and status that can be
given by cultural products.
The aspects of effectivity, efficiency and durability have fully
transformed into the conception of a product as a pleasure object, self
expression and self identity creation.
The hybrid of those two opens new meaning claims for old symbols.
This happens through deconstruction of intrinsic values attached to
existing cultural signs.
22

24. The industry must take into account that the pattern of
learning through a system interface design can be accepted
by the culture of the community who become prospective
customers
The design of learning patterns in the face of the product
system should increasingly lead to approach the emotional
side of consumers in specific, and should have uniqueness
as a selling value and differentiating with product design
overseas
The improving aspects of usability and likeability of any
product should be made to meet the expectations of quality
culture in terms of certain tangible and intangible factors

26. automotive
industry
learning pattern
through interface
system design
user values
culture
car design
development strategy
culture
Car design development strategy must build values , since for that, consumers spoil themselves through
various image and passion filler to lighten up their soul in this artificial modern atmosphere. For that,
automotive industry must take learning pattern through design interface system into account as it can
be accepted by the culture of people who will become its consumers.

27. Produced car design must fulfill its users’ wish
and build cultural quality from certain tangible
and intangible better from before, as a means
to meet the newness of hope and passion of its
beneficiary

28. In essence,
the more often design updating its
newness quality,
the better cultural system
related to it

29. Innovation
will keep on
developing
and
updating itself
in the long journey
of human civilization

30. Thank You