Car Dealership Marketing SEO and Strategy
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The document discusses strategies for optimizing a business's SEO and online presence. It emphasizes the importance of being an informational resource for consumers during their online research, influencing buyers early in the research stage. It notes the power of blogs and content marketing for generating leads. Specific tactics recommended include internal page linking, limiting excessive external links, building domain authority through content, and automating content creation. Metrics from example automotive dealership websites show the traffic and leads generated from SEO-optimized landing pages. The key takeaways are focusing SEO efforts on Google as the main consumer information source, being an informational resource for consumers, and influencing buyers early in their research.
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Car Dealership Marketing SEO and Strategy
- 1. SEO Still Sells Amp Up Your Strategy Christian Salazar
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- 4. Content Is Anything Created By A Human For Expression, Marketing or Publication
- 6. URL String URL Redirects Meta Information H1/H2/H3 lists
- 7. H1 Breadcrumbs Internal Page Linking VDP Meta Inventory Meta Limit Excessive Links 7
- 9. Do This Google 2014 “We may be the only people in the world who can say our goal is have people leave our website as quickly as possible” Source: www.google.com/about/company/philosophy 9
- 10. Influence Your Buyer At The Research Stage. 10
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- 12. rd 3 Party Listing And Lead Providers Know This 12
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- 16. Consumers Are Searching For What They Want! Not The Dealer To Buy It From. 16
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- 22. Pulaski, WI Population: Green Bay, WI Population: 105, 809 3,576 22
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- 24. It’s pretty easy to find a Kia Soul in Joliet, IL. 24
- 25. Chicago Has Many More 25
- 26. Kia Soul, Optima, Rio, Sportage 26
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- 29. These Guys Know How To Automate and Write Content. You Can Do The Same. 29
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- 31. This Is How We Do It 31
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- 37. We Are Building Your Brand and Domain Authority… Letting Google And Shoppers Know That You Are The Trusted Resource 37
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- 42. The Wall Street F$#%*ng Journal Is Talking About A Car Dealership In San Antonio. 42
- 43. Staying Power 43
- 44. Rank Nationwide! Conversion And Bounce Rate Is BS! 44
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- 52. Go to this report Loeber Motors - http://www.loebermotors.com Loeber Motors Oct 1, 2013 -Oct 31, 2013 Location ALL » COUNTRY / TERRITORY: United States All Visits 85.07% Map Overlay Summary 2 6,680 Acquisition Behavior Region % New Visits Visits New Visits Bounce Rate Conversions Pages / Visit Avg. Visit Duration Auto Finder (Goal 1 Conversion Goal 1: Auto Finder Auto Finder (Goal 1 Completions) Rate) Auto Finder (Goal 1 Value) 12,851 70.71% 9,087 30.21% 3.95 00:02:49 <0.01% 1 $0.00 % of Total: 85.07% (15,107) Site Avg: 73.58% (-3.89%) % of Total: 81.75% (11,115) Site Avg: 35.06% (-13.83%) Site Avg: 3.64 (8.47%) Site Avg: 00:02:31 (11.32%) Site Avg: <0.01% (17.56%) % of Total: 100.00% (1) % of Total: 0.00% ($0.00) 1. Illinois 6,680 54.88% 3,666 7.81% 5.41 00:04:06 0.00% 0 $0.00 2. California 1,097 90.88% 997 61.44% 1.87 00:01:00 0.09% 1 $0.00 3. New York 495 90.91% 450 62.63% 1.86 00:00:51 0.00% 0 $0.00 4. Texas 489 89.98% 440 60.94% 2.03 00:02:54 0.00% 0 $0.00 5. Florida 472 92.37% 436 69.92% 1.63 00:00:41 0.00% 0 $0.00 6. New Jersey 247 83.81% 207 63.97% 1.88 00:01:04 0.00% 0 $0.00 7. Pennsylvania 221 92.31% 204 58.37% 1.96 00:01:26 0.00% 0 $0.00 8. (not set) 209 96.65% 202 30.62% 1.39 00:00:22 0.00% 0 $0.00 9. Georgia 208 91.83% 191 59.13% 1.97 00:00:49 0.00% 0 $0.00 Michigan 204 79.41% 162 28.43% 4.37 00:02:18 0.00% 0 $0.00 10. 52
- 53. LANDING PAGES JUNE 1ST-30TH 2013
- 54. BLOG ANALYTICS APRIL 1ST-30TH 2013
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- 57. LEADS 57
- 58. Go to this report Toyota of Naperville http://www.toyotaofnaperville.com Toyota of Naperville Jul 10, 2013 Aug 10, 2013 Audience Overview All Visits 100.00% Overview Visits 3,000 1,500 Jul 15 Jul 22 Jul 29 Aug 5 36,067 people visited this site New Visitor Visits Unique Visitors 46,633 36,067 Returning Visitor Pageviews 179,439 29.5% Pages / Visit Avg. Visit Duration Bounce Rate 3.85 00:03:13 29.04% 70.5% % New Visits 70.43% Language Visits 1. enus % Visits 44,705 95.87% 2. (not set) 695 1.49% 3. en 361 0.77% 4. engb 106 0.23% 5. eses 98 0.21% 6. pl 75 0.16% 7. c 55 0.12% 8. zhcn 54 0.12% 9. es 47 0.10% 10. plpl 35 0.08% view full report 58 © 2013 Google
- 62. Too Easy 62
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- 68. Brilliant Marketing Brain With Fresh and Hip Ideas 68
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- 70. TAKEAWAYS Seriously, the key points are… • Google is the main source of information for consumers. Place your dollars here. • Be an information resource for your consumers. • Influence your buyer at the research stage. • Why are you paying 3rd parties to get your leads? 70
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Editor's Notes
- Make sure your own year make and models are showing up in your own city… ridiculous!!
- Remember when I said staying power?