USING FACEBOOK TO BUILD BUSINESS RELATIONSHIPS AND REV UP ROI Kickass Marketing and Creative owner, Carleen Clearwater, has more than 20 years experience putting butts in the seats for businesses, and multi-media publishing companies. She specializes in get down to the nitty gritty tactics and projects that pose, “How in the heck are we gonna get this done on this budget?” She is a passion infuser and can light a fire under any sales force or marketing team. She brings to the table actionable ideas and simple strategies that put the personal back in personal customer service. Carleen is the President Emeritus for the American Advertising Federation Colorado Springs, Marketing Chair on the Board of Directors for VSA Colorado/ACCESS Gallery, and newly appointed 2013-2014 Vice President/Conference Chair for the Colorado American Marketing Association. Prior to launching her own company, she was the Creative Marketing Director for Freedom Communications Colorado, Inc. (The Gazette in Colorado Springs) for 13 years. There, she developed and managed creative and marketing strategies for a 15 multi-media brand portfolio and worked with 1000s of advertising clients and 100s of non profits from every end of the business spectrum. WHAT YOU WILL TAKE AWAY: STEP 1 - CAPTURE: Are you really putting your best brand forward? Creative tips and solutions to give your facebook page a pro look and showcase your brand. How to post with polish to tell your story and share the social love with stakeholders. How to make sure your business’s story isn’t disappearing into virtual abyss. STEP 2 - CONNECT: What social media channels should be dialed in, connected, cross promoting and working together? Why and how to link your twitter/facebook/youtube/linkedin/email/website/pinterest or whatever so that they are all one big happy family working for your brand. How to hook up your business with key brands, community stakeholders, and industry movers and shakers. STEP 3 - KICKASS: Are you guilty of just pushing out information on your social media channels or just regurgitating the same content over and over? Did you start a conversation then leave it? Are your customers talking, but you aren’t listening? Are your competitors kicking your buns around the virtual water cooler? Shame on you. I will teach you, show you, help you create a content strategy plan to engage with your audience across all platforms and build relationships that rev up your ROI.