The document describes a new augmented reality shopping platform called PROMOhypermarket. It allows users to scan various surfaces like product labels, posters, cards, or TV ads and access additional interactive content like videos, games and commerce features through a mobile app. The platform aims to extend traditional and online retail into new areas by turning any promotional material into a virtual store shelf available anytime. It discusses the technology behind augmented reality, as well as the business model and goals of driving sales, engagement and transactions.
LED Modules for Signs and Displays: Manufacturing & MoreMansi Arora
Sign & POP World is your one-stop business guide by understanding and staying in pace with the transition of the global signage market. The magazine assures you to bring in reliable and comprehensive information in the form of industry news, events and exhibitions, to keep you abreast with the latest developments – be it technology, products, or concepts of signage being incorporated in the promotional world. Besides, there is also an informative trade directory to meet your business needs.
Sign & POP World is your one-stop business guide by understanding and staying in pace with the transition of the global signage market. The magazine assures you to bring in reliable and comprehensive information in the form of industry news, events and exhibitions, to keep you abreast with the latest developments – be it technology, products, or concepts of signage being incorporated in the promotional world. Besides, there is also an informative trade directory to meet your business needs.
Know More: http://signandpop.com
The Posterscope Out-of-Home Marketplace 2014 provides details for the OOH media offer in Belgium and Luxemburg.
Do not forget to download the free iPad version from the App Store: https://itunes.apple.com/us/app/posterscope-key-facts-belgium/id628377240?l=fr&ls=1&mt=8
Important Note: February 2014 Edition - Information, tariffs and taxes mentionned in this publication are not contractual and can be updatable.
Visicita Communication established in 1998. A 100 percent local, leading activation agency with exceptional local resources
dedicated to give and create communication solutions based on clients needs. Visicita Communication believes that consumer and market understanding is the
best way to activate a brand.
With appropriate tools in developing activation programs, Visicita Communication aims to give outstanding results for its clients.
Visicita Communication was acquired by Dyandra & Co. in July 2012, which was becoming a public company, listed at Jakarta Stock Exchange under Dyandra Media International in May 2013.
signmesh snapshot - shifts in content marketing landscapesignmesh
Best of the changing content marketing landscape. A collection of signs and cases relating to content marketing and how it is evolving with the changing consumer behaviors and technologies.
Трансформация оффлайн ритейла в эпоху диджиталMILDBERRY
The document discusses the transformation of offline retail in the digital age using the telecom industry as an example. It outlines how online shopping has changed consumer behavior and the role of physical stores. Specifically, it presents concepts for new generation sales and service centers for Rostelecom, Russia's largest telecom company, focusing on creating unique customer experiences through warm, home-like design and interactive demonstration zones. The goal is for offline retail to remain effective by providing emotional experiences that online cannot.
The document contains summaries of marketing campaigns and solutions for various clients conducted by Red Ark Marketing. Some key campaigns included developing a brand and messaging platform to position pears as a healthy snacking option, reintroducing Australian grapes to consumers, and creating a customization program for laptop bags to appeal to younger audiences. The agency also worked on branding, websites, promotions and other initiatives for construction material, beverage, entertainment and travel companies.
The document discusses the evolution of fashion retail and new technologies. It describes how retail, manufacturing, shopping experiences, personalization, and made-to-measure processes have changed from the past to the present. Specifically, it notes that luxury brands have begun adopting technologies like social media. Manufacturing now uses new technologies and limited edition collections. Shopping experiences are extended both online and offline. Personalization caters to individualism. Made-to-measure now allows online measurements and specifications. The future envisions fully customized clothing made through 3D scanning and printing based on an individual's measurements and preferences.
LED Modules for Signs and Displays: Manufacturing & MoreMansi Arora
Sign & POP World is your one-stop business guide by understanding and staying in pace with the transition of the global signage market. The magazine assures you to bring in reliable and comprehensive information in the form of industry news, events and exhibitions, to keep you abreast with the latest developments – be it technology, products, or concepts of signage being incorporated in the promotional world. Besides, there is also an informative trade directory to meet your business needs.
Sign & POP World is your one-stop business guide by understanding and staying in pace with the transition of the global signage market. The magazine assures you to bring in reliable and comprehensive information in the form of industry news, events and exhibitions, to keep you abreast with the latest developments – be it technology, products, or concepts of signage being incorporated in the promotional world. Besides, there is also an informative trade directory to meet your business needs.
Know More: http://signandpop.com
The Posterscope Out-of-Home Marketplace 2014 provides details for the OOH media offer in Belgium and Luxemburg.
Do not forget to download the free iPad version from the App Store: https://itunes.apple.com/us/app/posterscope-key-facts-belgium/id628377240?l=fr&ls=1&mt=8
Important Note: February 2014 Edition - Information, tariffs and taxes mentionned in this publication are not contractual and can be updatable.
Visicita Communication established in 1998. A 100 percent local, leading activation agency with exceptional local resources
dedicated to give and create communication solutions based on clients needs. Visicita Communication believes that consumer and market understanding is the
best way to activate a brand.
With appropriate tools in developing activation programs, Visicita Communication aims to give outstanding results for its clients.
Visicita Communication was acquired by Dyandra & Co. in July 2012, which was becoming a public company, listed at Jakarta Stock Exchange under Dyandra Media International in May 2013.
signmesh snapshot - shifts in content marketing landscapesignmesh
Best of the changing content marketing landscape. A collection of signs and cases relating to content marketing and how it is evolving with the changing consumer behaviors and technologies.
Трансформация оффлайн ритейла в эпоху диджиталMILDBERRY
The document discusses the transformation of offline retail in the digital age using the telecom industry as an example. It outlines how online shopping has changed consumer behavior and the role of physical stores. Specifically, it presents concepts for new generation sales and service centers for Rostelecom, Russia's largest telecom company, focusing on creating unique customer experiences through warm, home-like design and interactive demonstration zones. The goal is for offline retail to remain effective by providing emotional experiences that online cannot.
The document contains summaries of marketing campaigns and solutions for various clients conducted by Red Ark Marketing. Some key campaigns included developing a brand and messaging platform to position pears as a healthy snacking option, reintroducing Australian grapes to consumers, and creating a customization program for laptop bags to appeal to younger audiences. The agency also worked on branding, websites, promotions and other initiatives for construction material, beverage, entertainment and travel companies.
The document discusses the evolution of fashion retail and new technologies. It describes how retail, manufacturing, shopping experiences, personalization, and made-to-measure processes have changed from the past to the present. Specifically, it notes that luxury brands have begun adopting technologies like social media. Manufacturing now uses new technologies and limited edition collections. Shopping experiences are extended both online and offline. Personalization caters to individualism. Made-to-measure now allows online measurements and specifications. The future envisions fully customized clothing made through 3D scanning and printing based on an individual's measurements and preferences.
The document describes PROMOhypermarket, a mobile app and platform that delivers promotions, discounts, and interactive augmented reality experiences to consumers. It allows retailers, brands and advertisers to connect with customers through the app. Key features include smart discounts, games, videos and engaging with brands through augmented reality. The goal is to drive sales by rewarding customers and providing a convenient promotional platform for companies. It discusses trends in digital advertising, mobile shopping and how PROMOhypermarket aims to guide customers from online interactions to in-store purchases.
BuBBles Lab is developing augmented reality glasses called BuBBles Glasses. The document discusses:
1) BuBBles Glasses will provide an augmented reality experience for entertainment, sports, socializing and remote work.
2) The glasses have a 54" visual field and stereo sound, allow video playback and recording, and access augmented content.
3) The company believes smartglasses could replace manual labor in many industries and enable new forms of remote work with augmented reality.
NEW OPPORTUNITIES VIA - MARKETING INNOVATIONPointvoucher
This document provides an overview of marketing innovation from the perspective of Nicolai Elmqvist, CEO of the creative digital agency Konstellation. Some key points:
- Konstellation's core products are marketing innovation and brand activation. Marketing innovation involves creating new products, services, or experiences using media and technology in novel ways.
- Marketing innovation supports a company's core business and is meant as an additive way to achieve strong results and business goals, not as a new line of business. It can grow into something bigger if successful.
- Examples of successful marketing innovations are provided, like Danske Bank's MobilePay payment service and a campaign by Fridge Raiders chips targeting gamers.
-
This document introduces a new company called PromoHypermarket that aims to be an online platform connecting customers with promotional goods, services, and campaigns from various retailers. It will allow users to find the best prices on promotional items, create shopping lists, locate nearby deals, and receive instant gifts. The company wants to serve both consumers looking for deals and corporate clients seeking marketing services. It plans to use an interactive online catalog, mobile apps, coupons, and other tools to promote brands and drive sales.
Sensiva is launching a new laptop called the S3G6 Series priced between Rs. 50,000-65,000. It has features like Intel Core i processors, RAM up to 4GB, HDD up to 500GB, USB ports, card reader, screen sizes up to 18 inches, webcam, Bluetooth, WiFi and optional 3D capabilities. Sensiva raised Rs. 100 crores total financing - Rs. 10 crores from profits, Rs. 40 crores from equity shares, and Rs. 50 crores term loan. They are targeting metro cities in India among upper/middle classes and students. The laptop will be sold through Sensiva outlets, computer stores, and online.
The document discusses the concepts of innovation ambition and disruptive innovation. It provides examples of companies that achieved 10x growth through disruptive strategies like Spotify which disrupted the music industry revenue model and moved to a freemium subscription and ad-supported model. It also discusses the need to solve large problems that impact billions of people when aiming for breakthrough innovation. Metrics like frequency of use and ambition to change whole industries and markets at scale are presented as important factors for innovation success.
This document describes an advertising agency that focuses on digital marketing and creativity. The agency believes in providing effective marketing solutions for clients that go beyond just the main campaign goals. The agency offers full-service capabilities across creative concepts, branding, communications strategies, copywriting, digital campaigns and more. They have a team of creative directors, designers, account managers and other specialists with experience across various marketing channels. The agency provides several case studies and examples of campaigns they have run for clients in different industries.
TouchWizard is an experience marketing company that uses innovative technologies like augmented reality, holograms, and interactive touchscreens to create memorable branding experiences for their customers. They have a team of designers, developers, and innovators who create next-generation marketing solutions. Their services include augmented reality applications, interactive touchscreens, holographic projections, and custom web and app development.
Telekinesis TV Commerce Platform - concept presentationTelekinesisTV
TV Commerce platform for Smart TV screens and mobile devices.
The first Sofa-centric commerce platform. We know how to get Smart TVs to allow for a more gratifying purchase experience. And to transform any TV viewer into a customer.
The document is Posterscope's 2016 Out-of-Home Marketplace, an annual media guide providing details on the Belgian and Luxembourg Out-of-Home advertising markets. It includes sections on OOH trends, audience data, investments, environments, developments, and contact information for Posterscope in Belgium.
Transient identiti: Design Thinking and Innovation session v4IdentitiLab
Transient Identiti is a strategic innovation shop that helps clients rethink their marketing approach through design thinking. They infuse innovation across marketing functions like communications and customer strategy. The document discusses topics like the future of brand management, imaginative thinking, innovations in go-to-market approaches, and disrupting business models. It provides examples of how companies have rethought experiences through technology and examples of innovations in product experiences.
Bandwidth Marketing Group is an agency that provides creative marketing solutions across various industries. They customize their solutions for each client and ensure big thinking from experienced teams. Some of their clients include Gore, Allstate, Soap.com, Infasurf, and O-Cedar. They have helped launch new products and divisions, designed branding and collateral, and run promotional campaigns through various channels including print, TV, digital and events.
The document presents a new digital TV channel called an "Integrated Entertainment Brand Convergence Platform" that aims to maximize brand engagement. It will do this by meeting the transforming behaviors of consumers in the digital universe. The presentation was given by the Brand Team on January 6, 2013 to introduce this new platform.
This document summarizes an advertising agency that focuses on digital marketing. It provides an overview of the agency's capabilities including creative concepts, branding, copywriting, and digital and social media campaigns. It also highlights some of the agency's client work and campaigns across various industries. The agency aims to provide effective marketing solutions and believes the "WOW" factor is an added value to successful campaigns.
The document presents a new digital TV channel called an "Integrated Entertainment Brand Convergence Platform" that aims to maximize brand engagement with consumers in the digital universe. The platform seeks to adapt to transforming consumer behaviors online by converging entertainment and brands. It was presented by the Brand Team on January 6, 2013.
Toward Consumer Engagement: Marketing moves from Impressions to ExpressionsCRM Metrix - MetrixLab
This document discusses how marketing is shifting from delivering impressions to generating consumer expressions. It argues that brands need to talk less and engage consumers more by accepting that consumers can generate more messages than any brand, and by developing ideas that are "liquid and linked" to spark engagement. Examples like Coca-Cola, Tipp-Ex, and Old Spice demonstrate how generating consumer expressions through shared content across media can increase buzz and sales. However, the document notes brands must maintain relationships beyond any one campaign by continuously engaging fans across touchpoints.
Metrics Work is a digital agency based in Jakarta that focuses on creating connections between brands and audiences through innovative digital solutions. They offer a range of services including social media marketing, SEO optimization, digital marketing, technology development, and creative design. Some of their clients include Lippo Group, Hubdatabanten, Jualbetonreadymix, and Hazelbelle. They aim to help clients achieve their goals and solve challenges through strategic digital solutions.
The document discusses the future of advertising and agencies. It predicts that advertising will change more in the next 5 years than it has in the past 50 due to changes in consumer media habits, the rise of digital/social media, and the need for more personalized and engaging marketing. Traditional agencies will need to become more multi-disciplinary, nimble "new generation agencies" that focus on brand building and customer experience through technology, strategy, creativity and content rather than just ads. Marketing will evolve from interruptive ads to more collaborative, experimental and helpful interactions.
Godmother is a branding and experience agency that has been in business for 18 years. They have a team of 31 people who have planned over 300 events and contracted over 500 suppliers. In 2016, they worked with 35 clients and had a turnover of €3 million. Their main services include corporate events, digital experiences, in-store activations, and digital marketing strategies. Notable clients include Google Romania, YouTube, HTC, and Profi supermarkets. Google and HTC representatives praise Godmother for their creative ideas, quick response time, and ability to successfully execute complex projects.
With the proliferation of desktops, laptops, mobiles, tablets, and smart TVs, there are more opportunities for people to shop anywhere and at any time. But that doesn’t mean brick-and-mortar is irrelevant. In this POV, we discuss how to integrate points of sale to create a consistent customer experience across platforms.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The document describes PROMOhypermarket, a mobile app and platform that delivers promotions, discounts, and interactive augmented reality experiences to consumers. It allows retailers, brands and advertisers to connect with customers through the app. Key features include smart discounts, games, videos and engaging with brands through augmented reality. The goal is to drive sales by rewarding customers and providing a convenient promotional platform for companies. It discusses trends in digital advertising, mobile shopping and how PROMOhypermarket aims to guide customers from online interactions to in-store purchases.
BuBBles Lab is developing augmented reality glasses called BuBBles Glasses. The document discusses:
1) BuBBles Glasses will provide an augmented reality experience for entertainment, sports, socializing and remote work.
2) The glasses have a 54" visual field and stereo sound, allow video playback and recording, and access augmented content.
3) The company believes smartglasses could replace manual labor in many industries and enable new forms of remote work with augmented reality.
NEW OPPORTUNITIES VIA - MARKETING INNOVATIONPointvoucher
This document provides an overview of marketing innovation from the perspective of Nicolai Elmqvist, CEO of the creative digital agency Konstellation. Some key points:
- Konstellation's core products are marketing innovation and brand activation. Marketing innovation involves creating new products, services, or experiences using media and technology in novel ways.
- Marketing innovation supports a company's core business and is meant as an additive way to achieve strong results and business goals, not as a new line of business. It can grow into something bigger if successful.
- Examples of successful marketing innovations are provided, like Danske Bank's MobilePay payment service and a campaign by Fridge Raiders chips targeting gamers.
-
This document introduces a new company called PromoHypermarket that aims to be an online platform connecting customers with promotional goods, services, and campaigns from various retailers. It will allow users to find the best prices on promotional items, create shopping lists, locate nearby deals, and receive instant gifts. The company wants to serve both consumers looking for deals and corporate clients seeking marketing services. It plans to use an interactive online catalog, mobile apps, coupons, and other tools to promote brands and drive sales.
Sensiva is launching a new laptop called the S3G6 Series priced between Rs. 50,000-65,000. It has features like Intel Core i processors, RAM up to 4GB, HDD up to 500GB, USB ports, card reader, screen sizes up to 18 inches, webcam, Bluetooth, WiFi and optional 3D capabilities. Sensiva raised Rs. 100 crores total financing - Rs. 10 crores from profits, Rs. 40 crores from equity shares, and Rs. 50 crores term loan. They are targeting metro cities in India among upper/middle classes and students. The laptop will be sold through Sensiva outlets, computer stores, and online.
The document discusses the concepts of innovation ambition and disruptive innovation. It provides examples of companies that achieved 10x growth through disruptive strategies like Spotify which disrupted the music industry revenue model and moved to a freemium subscription and ad-supported model. It also discusses the need to solve large problems that impact billions of people when aiming for breakthrough innovation. Metrics like frequency of use and ambition to change whole industries and markets at scale are presented as important factors for innovation success.
This document describes an advertising agency that focuses on digital marketing and creativity. The agency believes in providing effective marketing solutions for clients that go beyond just the main campaign goals. The agency offers full-service capabilities across creative concepts, branding, communications strategies, copywriting, digital campaigns and more. They have a team of creative directors, designers, account managers and other specialists with experience across various marketing channels. The agency provides several case studies and examples of campaigns they have run for clients in different industries.
TouchWizard is an experience marketing company that uses innovative technologies like augmented reality, holograms, and interactive touchscreens to create memorable branding experiences for their customers. They have a team of designers, developers, and innovators who create next-generation marketing solutions. Their services include augmented reality applications, interactive touchscreens, holographic projections, and custom web and app development.
Telekinesis TV Commerce Platform - concept presentationTelekinesisTV
TV Commerce platform for Smart TV screens and mobile devices.
The first Sofa-centric commerce platform. We know how to get Smart TVs to allow for a more gratifying purchase experience. And to transform any TV viewer into a customer.
The document is Posterscope's 2016 Out-of-Home Marketplace, an annual media guide providing details on the Belgian and Luxembourg Out-of-Home advertising markets. It includes sections on OOH trends, audience data, investments, environments, developments, and contact information for Posterscope in Belgium.
Transient identiti: Design Thinking and Innovation session v4IdentitiLab
Transient Identiti is a strategic innovation shop that helps clients rethink their marketing approach through design thinking. They infuse innovation across marketing functions like communications and customer strategy. The document discusses topics like the future of brand management, imaginative thinking, innovations in go-to-market approaches, and disrupting business models. It provides examples of how companies have rethought experiences through technology and examples of innovations in product experiences.
Bandwidth Marketing Group is an agency that provides creative marketing solutions across various industries. They customize their solutions for each client and ensure big thinking from experienced teams. Some of their clients include Gore, Allstate, Soap.com, Infasurf, and O-Cedar. They have helped launch new products and divisions, designed branding and collateral, and run promotional campaigns through various channels including print, TV, digital and events.
The document presents a new digital TV channel called an "Integrated Entertainment Brand Convergence Platform" that aims to maximize brand engagement. It will do this by meeting the transforming behaviors of consumers in the digital universe. The presentation was given by the Brand Team on January 6, 2013 to introduce this new platform.
This document summarizes an advertising agency that focuses on digital marketing. It provides an overview of the agency's capabilities including creative concepts, branding, copywriting, and digital and social media campaigns. It also highlights some of the agency's client work and campaigns across various industries. The agency aims to provide effective marketing solutions and believes the "WOW" factor is an added value to successful campaigns.
The document presents a new digital TV channel called an "Integrated Entertainment Brand Convergence Platform" that aims to maximize brand engagement with consumers in the digital universe. The platform seeks to adapt to transforming consumer behaviors online by converging entertainment and brands. It was presented by the Brand Team on January 6, 2013.
Toward Consumer Engagement: Marketing moves from Impressions to ExpressionsCRM Metrix - MetrixLab
This document discusses how marketing is shifting from delivering impressions to generating consumer expressions. It argues that brands need to talk less and engage consumers more by accepting that consumers can generate more messages than any brand, and by developing ideas that are "liquid and linked" to spark engagement. Examples like Coca-Cola, Tipp-Ex, and Old Spice demonstrate how generating consumer expressions through shared content across media can increase buzz and sales. However, the document notes brands must maintain relationships beyond any one campaign by continuously engaging fans across touchpoints.
Metrics Work is a digital agency based in Jakarta that focuses on creating connections between brands and audiences through innovative digital solutions. They offer a range of services including social media marketing, SEO optimization, digital marketing, technology development, and creative design. Some of their clients include Lippo Group, Hubdatabanten, Jualbetonreadymix, and Hazelbelle. They aim to help clients achieve their goals and solve challenges through strategic digital solutions.
The document discusses the future of advertising and agencies. It predicts that advertising will change more in the next 5 years than it has in the past 50 due to changes in consumer media habits, the rise of digital/social media, and the need for more personalized and engaging marketing. Traditional agencies will need to become more multi-disciplinary, nimble "new generation agencies" that focus on brand building and customer experience through technology, strategy, creativity and content rather than just ads. Marketing will evolve from interruptive ads to more collaborative, experimental and helpful interactions.
Godmother is a branding and experience agency that has been in business for 18 years. They have a team of 31 people who have planned over 300 events and contracted over 500 suppliers. In 2016, they worked with 35 clients and had a turnover of €3 million. Their main services include corporate events, digital experiences, in-store activations, and digital marketing strategies. Notable clients include Google Romania, YouTube, HTC, and Profi supermarkets. Google and HTC representatives praise Godmother for their creative ideas, quick response time, and ability to successfully execute complex projects.
With the proliferation of desktops, laptops, mobiles, tablets, and smart TVs, there are more opportunities for people to shop anywhere and at any time. But that doesn’t mean brick-and-mortar is irrelevant. In this POV, we discuss how to integrate points of sale to create a consistent customer experience across platforms.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
How To Navigate AI - The Future is Yours to Define - Tim Hayden
PromoHypermarket PROMOtv
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Copyright 2015, Dragos GHETU, All rights reserved 1
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DE CE PROMOTII ?
Copyright 2015, Dragos GHETU, All rights reserved 2
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imi plac promotiile, imi plac discount-urile, cred ca este firesc sa aleg cel mai bun
produs la cel mai bun pret existent pe piata, imi plac promotiile sanatoase generate de
economii de scala, generate de capacitati de productie mai mari si conditii mai bune la
furnizori,
se spune ca urmarind promotiile se pot face economii de peste 100euro/luna intr-o
familie mica in Romania,
intr-un an inseamna 1200 euro, o mica vacanta reusita, cred ca merita
asa ca PROMOhypermarket !
PENTRU CA :
Copyright 2015, Dragos GHETU, All rights reserved 3
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DE CE PROMOTII IN REALITATE AUGMENTATA ?
Pentru ca lumea devine din ce in ce mai tehnologica, mai complexa, mai
interactiva, mai confortabila, cu mai multe elemente de vazut, de condus,
de inteles, de cumparat sau pur si simplu cu mai multe distractii, iar cu
servicii in realitate augmentata devine mai simplu, mai rapid, mai distractiv
si chiar mai sigur !
Prin colaborarea dintre PROMOhypermarket si o divizie britanica a Hewlett-
Packard Company comerciantii, producatorii, distribuitorii si brand-urile din
Romania au posibilitatea sa utilizeze cele mai moderne resurse de
marketing interactiv si comunicare prin realitate augmentata folosind
tehnologii care pana acum erau disponibile doar brand-urilor globale.
PROMOhypermarket se adreseaza consumatorilor de promotii, celor care
stiu sa aleaga calitatea la cel mai bun pret, consumatorilor moderni care
stiu sa fie eficienti, informati si bineinteles celor care stiu sa se distreze, sa
fie in contact cu prietenii si cu ce mai este nou prin zona !
4Copyright 2015, Dragos GHETU, All rights reserved
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CUM FUNCTIONEAZA ?
PROMOhypermarket foloseste realitatea augmentata pentru a oferi
consumatorului posibilitatea sa acceseze informatii suplimentare despre
produsele, campaniile promotionale, moduri de utilizare, zone de
cumparaturi, gamificatie, etc totul in real time cu posibilitatea de
interactiune cu brand-urile si zonele de retail si bineinteles achizitie online.
Ecosistemul PROMOhypermarket este promotor pentru un curent
avantgardist in IT, este vorba de visual search, probabil cea mai buna
solutie de search intr-un internet din ce in ce mai aglomerat cu utilizatori
pragmatici si un volum de date urias care se dubleaza la fiecare 18 luni,
poate cea mai eficienta solutie de browsing in viitorul internet of things.
Astfel, identificam trei zone: zona de contact cu suportul augmentat, zona
de realitate augmentata si zona de finalizare cu achizitie in online.
5Copyright 2015, Dragos GHETU, All rights reserved
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Client content
Facebook, print, video, web,etc
Zona de contact:
se scaneaza suporturi din cele mai diverse
Zona de realitate augmentata:
prin intermediul aplicatiei se deschide
design-ul augmentat, se interactioneaza cu
consumatorul si se initiaza comanda
Zona de finalizare:
se finalizeaza comanda si se efectueaza
plata
www.promohypermarket.ro
M-commerce
F-commerce
Magazinul online al clientului
6Copyright 2015, Dragos GHETU, All rights reserved
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In plus, PROMOhypermarket ofera pentru consumatorii din online un
magazin online www.promohypermarket.ro dedicat discount-urilor si produselor
mai deosebite, PromoTV primul deal TV in realitate augmentata cu
divertisment si achizitii instant direct de pe televizor si PromoCINEMA unde
te asteapta un mix interesant de film si divertisment in realitate
augmentata.
Inca un motiv pentru care merita sa folosesti PROMOhypermarket ar fi
BuBBles Lab divizia de tehnologie care a asamblat smartglasses, primul
prototip 100% functional pentru ochelari de realitate augmentata in
Romania in 2013 si promite pentru 2014 un smartwatch si un vizor de
gaming in realitate virtuala.
7Copyright 2015, Dragos GHETU, All rights reserved
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* Aplicatie de realitate augmentata
* Magazin online
* Primul deal TV de pe piata, permite
achizitia de produse direct de pe TV
sau din spoturi video de pe web
* Primul PROMOcinema cu
suport augmentat pentru
smartglasses
8Copyright 2015, Dragos GHETU, All rights reserved
9. CONCEPTCONCEPT DESIGNDESIGNIDEASIDEAS
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Spre deosebire de promotiile actuale, prezentate consumatorilor in marea
majoritate in format tiparit, brosuri, postere, sau in reclame TV, in opinia
mea vehicule de media bune, eficiente, intrate in firescul cotidian pentru
majoritatea consumatorilor, PROMOhypermarket ofera urmatorul nivel in
eficienta, informatie, fun si socializare, totul in realitate augmentata pornind
de pe suporturile de media clasice, folosind smartphone, smartglasses sau
smartwatches.
Ca sa beneficiezi de avantajele oferite de PROMOhypermarket si brand-urile
partenere ai nevoie doar de un smartphone cu o conexiune buna la internet
si bineinteles de aplicatia PROMOhypermarket descarcata pe telefon.
PROMOhypermarket app este foarte simplu de utilizat, se deschide aplicatia
cu un singur click dupa care se scaneaza ca pentru o fotografie suportul
activat: eticheta de produs, posterul, tricoul, cardul de credit, brosura
promotionala, spotul pe televizor sau pagina de facebook, iar in cateva
secunde suportul scanat se completeza cu continutul augmentat: design
motion, 3D, video, sound, gamification, butoane de interactiune, m-
commerce si f-commerce.
9Copyright 2015, Dragos GHETU, All rights reserved
10. CONCEPTCONCEPT DESIGNDESIGNIDEASIDEAS
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Acum poti sa mergi la cumparaturi in PROMOhypermarket,
magazinul tau de promotii, oricand si oriunde, in bucatarie, pe
canapea, pe televizor, in mall, pe net, pe strada si bineinteles in fata
raftului, deschizi aplicatia de pe telefon, scanezi frigiderul, sticla de
langa aragaz, posterele din statia de metrou, cardul bancar, ziarul
de azi, eticheta din supermarket, reclama de la televizor sau chiar
un autobuz si intri in contact cu cele mai tari promotii, muzica free,
jocuri in realitate augmentata, cadouri, mostre si discount-uri
interactive, filme gratuite si asta fara sa alergi dupa coduri de bare
sau QR coduri.
10Copyright 2015, Dragos GHETU, All rights reserved
11. CONCEPTCONCEPT DESIGNDESIGNIDEASIDEAS
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Informatii suplimentare, studii de caz: 1ora10min
http://www.promohypermarket.com/about-us-1.html
11Copyright 2015, Dragos GHETU, All rights reserved
12. 11 22 33 44 55
Online non-stop
Ecosistemul PROMOhypermarket
transforma fiecare material promotional,
brosura promotionala, poster, reclama
outdoor,
spot TV, etc intr-un raft suplimentar,
sustinand vanzarile si campaniile
promotionale 24ore/7zile/saptamana
PROMOhypermarket este prelungirea
comertului clasic si a magazinelor online
in zone noi pentru retail: bucataria
consumatorului, in frigiderul
consumatorului, pe canapea sau in fata
televizorului
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12Copyright 2015, Dragos GHETU, All rights reserved
13. Grafica moderna
Ecosistemul PROMOhypermarket
foloseste si capaciteaza aplicatii
grafice care integreaza motion design,
grafica 3D, aplicatii multimedia, video
quest-uri, butoane interactive, etc
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13Copyright 2015, Dragos GHETU, All rights reserved
14. Interfata smart
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Ecosistemul PROMOhypermarket
foloseste
dispozitive mobile de tip smartphone,
smartglasses, smartwatches pe
platforme
Android sau iOS si speram in viitorul
apropiat
si pe platforma Windows phone
14Copyright 2015, Dragos GHETU, All rights reserved
15. Adictivitate
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Datorita interactiunii rapide in spatiul
augmentat,
a continutului multimedia, a promotiilor si
discount-urilor,
a socializarii usoare, a gamificatiei si a
continutului de film si muzica free
stimulam interactiunea zilnica cu
consumatorul
15Copyright 2015, Dragos GHETU, All rights reserved
16. Mass-market
PROMOhypermarket este proiectat de la bun
inceput sa fie un produs de masa atat prin
continut
(discount-uri, promotii, gamificatie), prin
parteneri (producatori, distribuitori, brand-uri)
cat si prin piata tinta careia ii oferim servicii:
posesorii de dispozitive smart conectati la
internet, indiferent de varsta, sex, pregatire sau
nivel al veniturilor, aproximativ
5 milioane in Romania, o cifra in crestere cu
siguranta
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16Copyright 2015, Dragos GHETU, All rights reserved
17. Convenabil
Activarile prin PROMOhypermarket
incep cu
10 euro+TVA/zi pentru aplicatii si
link-uri prin care pot trece sute de mii
de utilizatori in fiecare zi
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17Copyright 2015, Dragos GHETU, All rights reserved
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industrieindustrie sustenabilitatesustenabilitatepotentialpotential
Din informatii publice, industria de promotii si discount-uri in realitate augmentata
este la inceput de drum, PROMOhypermarket este primul serviciu de acest gen, insa
in ultima perioada browserele de realitate augmentata isi fac simtita prezenta din
ce in ce mai des cu campanii pentru branduri globale din fast moving consumer
goods, big retail, auto-moto, etc pe piete importante din Europa, America de Nord,
Japonia si China.
20Copyright 2015, Dragos GHETU, All rights reserved
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industrieindustrie sustenabilitatesustenabilitatepotentialpotential
Estimarile pentru piata de discount-uri si promotii in realitate augmentata sunt
optimiste, fiecare utilizator de smartphone/smartglasses la nivel global, aproximativ
1.75 miliarde in 2014, poate deveni cu usurinta unul dintre utilizatorii
PROMOhypermarket, iar numarul de brand-uri si produse promovate poate depasi cifra
de 3 milioane la nivel global.
Evolutia se asteapta sa fie strans legata de progresul de software specializat, a
platformelor, a browser-lor de realitate augmentata si bineinteles a jocurilor de
generatie noua, existand deja 2.23 miliarde de utilizatori care acceseaza mediul online
de pe telefonul mobil.
21Copyright 2015, Dragos GHETU, All rights reserved
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industrieindustrie sustenabilita
te
sustenabilita
tepotentialpotential
Chiar de la primele aplicatii lansate pe piata, PROMOhypermarket se remarca printr-un
design bun, ergonomie si functionalitate simpla si eficienta, un camp vizual complet si
bineinteles un pret bun pentru servicii in realitate augmentata de cele mai multe ori
foarte noi sau continand elemente de inovare patentabile.
Conceptul nostru este validat de interesul si proiectele unor companii de forta in zone
foarte apropiate si pe nise de piata invecinate. Pe de alta parte chiar interesul
consumatorilor pentru continut in realitate augmentata si pentru cea mai usoara si
confortabila varianta de accesare a promotiilor si discount-urilor aduce confirmari de la
nivel individual pentru PROMOhypermarket si pentru discount-uri si promotii in realitate
augmentata in special.
22Copyright 2015, Dragos GHETU, All rights reserved
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SALES
Expected Sales
SALES
Expected Sales
IN-THE-BOX
What is in the box?
IN-THE-BOX
What is in the box?
FEATURES
Features in product
FEATURES
Features in product
ABOUT
What’s new?
ABOUT
What’s new?
INTRO
New products
INTRO
New products
23Copyright 2015, Dragos GHETU, All rights reserved
22. TESTIMONIA
LS
Our Promises
TESTIMONIA
LS
Our Promises
SALES
Expected Sales
SALES
Expected Sales
IN-THE-BOX
What is in the box?
IN-THE-BOX
What is in the box?
FEATURES
Features in product
FEATURES
Features in product
ABOUT
What’s new?
ABOUT
What’s new?
INTRO
New products
INTRO
New products
23Copyright 2015, Dragos GHETU, All rights reserved
PROMOTV este prima televiziune de
teleshopping in realitate augmentata,
primul Deal TV dedicat promotiilor,
infotainment-ulului, interactivitatii si
publicului telespectator.
23. TESTIMONIA
LS
Our Promises
TESTIMONIA
LS
Our Promises
SALES
Expected Sales
SALES
Expected Sales
IN-THE-BOX
What is in the box?
IN-THE-BOX
What is in the box?
FEATURES
Features in product
FEATURES
Features in product
ABOUT
What’s new?
ABOUT
What’s new?
INTRO
New products
INTRO
New products
23Copyright 2015, Dragos GHETU, All rights reserved
PROMOTV este prima televiziune interactiva in realitate augmentata din Romania, un
start-up unic pe plan mondial,
o experienta inovatoare in TV care isi propune sa ofere interactivitate pe dispozitive
mobile, telefoane, tablete si smartglasses conectate in timp real cu imaginea de pe
ecranul TV, folosind aplicatii de realitate augmentata.
PROMOTV interactive este cu siguranta o exprimare de new media, un produs complex
care translateaza si aliniaza mesajul media prin mai multe medii de comunicare in timp
real.
Conceptul de business PROMOTV este favorizat de utilizarea intesiva pe plan global a
dispozitivelor mobile si acceptarea unei « second-screen experience » ca ceva firesc, o
imbinare reusita intre imaginea de pe TV, desktop, laptop, ecran cinema si interactivitatea
generata de interactiunea directa cu continutul de pe ecran prin intermediul dispozitivelor
mobile.
Telespectatorul are astfel acces in timp real la o platforma multimedia cu informatii
suplimentare, sondaje, comunicare cu alti useri, infotainment, design, animatie, modele
multimedia 3D, achizitii online, etc.
24. TESTIMONIA
LS
Our Promises
TESTIMONIA
LS
Our Promises
SALES
Expected Sales
SALES
Expected Sales
IN-THE-BOX
What is in the box?
IN-THE-BOX
What is in the box?
FEATURES
Features in product
FEATURES
Features in product
ABOUT
What’s new?
ABOUT
What’s new?
INTRO
New products
INTRO
New products
23Copyright 2015, Dragos GHETU, All rights reserved
Modelul de business PROMOTV contine un mix de solutii B2B, B2C si C2C bazate pe second-
screen experience prin care clientii corporativi pot alege publicitatea prin intermediul
advertorialelor, talkshow-urilor si emisiunilor informative dedicate cu plasare de produse si pot
vinde direct clientilor din fata televizorului, in timp ce clientii individuali au posibilitatea sa
lanseze anunturi online sau sa intervina cu mesaje in legatura cu continutul de pe ecran in timp
real.
Din datele de piata furnizate de Accenture (Apr2015) privind consumul de TV si
deschiderea catre zone de second-screen experience am retinut urmatarele:
1. consumul de programe lungi pe TV a scazut global cu 13%
2. cresterea vitezei de stream si durata de viata a bateriei stimuleaza utilizarea
dispozitivelor mobile
3. Telespectatorii 14-17 ani renunta la vizionarea de filme si spectacole pe TV in procent
de 33%
4. 89% din telespectatori folosesc mai mult de doua dispozitive simultan si 74% din
segmentul 14-17ani folosesc o combinatie de TV/smartphone cand vizioneaza
programe TV
25. TESTIMONIA
LS
Our Promises
TESTIMONIA
LS
Our Promises
SALES
Expected Sales
SALES
Expected Sales
IN-THE-BOX
What is in the box?
IN-THE-BOX
What is in the box?
FEATURES
Features in product
FEATURES
Features in product
ABOUT
What’s new?
ABOUT
What’s new?
INTRO
New products
INTRO
New products
23Copyright 2015, Dragos GHETU, All rights reserved
Pe piata internationala second-screen experience incepe sa devina importanta si
probabil sociala prin parteneriate cum ar fi cel dintre Twitter si NFL, Jimmy Fallon
si General electric, etc.
Un alt exemplu reusit ar fi reteaua AMC, producatoarea « Breaking bad » si « The
walking dead » care prin aplicatia « story sync » a izbutit sa contorizeze aproape
400.000 de mesaje in timpul unui episod.
Aplicatiile de TV interactiv sunt folosite de marile companii din ce in ce mai mult
pentru achizitie si loializarea consumatorilor, spatiul de actiune fiind destul de
generos, spre exemplu, la nivelul unei gospodarii medii americane existand pe TV
un disponibil de 60 de ore de vizionare saptamanala.
Este de asteptat ca TV interactiv, pe langa smartTV asa cum il cunoastem la momentul
actual, sa evolueze cu putere spre mass market in zone apropiate de realitate
augmentata si realitate virtuala, cu integrarea dispozitivelor mobile si a ochelarilor
smartglasses pe zone 3D, panorame 360 grd sau gamming.
Conform unui raport la CES 2014, principalele motive pentru care utilizatorii folosesc
un dispozitiv mobil in timp ce vizioneaza programele TV sunt:
1. Email/social networking 71%
2. Browsing 65%
3. Texting 52%
4. Shop online 39%
5. Informatii aditionale despre actori 34%
6. Wikipedia 32%
7. Informatii aditionale despre show 29%
26. TESTIMONIA
LS
Our Promises
TESTIMONIA
LS
Our Promises
SALES
Expected Sales
SALES
Expected Sales
IN-THE-BOX
What is in the box?
IN-THE-BOX
What is in the box?
FEATURES
Features in product
FEATURES
Features in product
ABOUT
What’s new?
ABOUT
What’s new?
INTRO
New products
INTRO
New products
23Copyright 2015, Dragos GHETU, All rights reserved
79 % din utilizatorii de second-screen sunt tineri, cu educatie, de sex feminin care au ales
sa foloseasca un dispozitiv mobil in timpul vizionarii TV pentru:
1. Multitasking 65%
2. Au gasit ceva interesant in advertoriale 58%
3. Lipsa interes pentru programul TV 43%
4. Cauta informatii suplimentare 36%
5. Mesaje 19%
6. Social networking 14%
7. Informatii integrate cu programul TV 11%
Pe plan international putem remarca un interes crescut pentru aplicatii care imbunatatesc
satisfactia vizuala a consumatorilor de TV, cinema sau video online in varianta clasica.
Printre pionierii noului val in mass media vizuala regasim companii din industrii din cele
mai diverse:
1. Producatori de tehnologie si dispozitive mobile: Microsoft, Sony, Samsung, Google,
Epson, etc
2. Distribuitori de programe pe cablu: Netflix (Oculus), Hulu (Samsung VR)
3. Social network: Facebook (Oculus)
4. Mici dezvoltatori: Vuzix, BuBBles Lab, etc
27. TESTIMONIA
LS
Our Promises
TESTIMONIA
LS
Our Promises
SALES
Expected Sales
SALES
Expected Sales
IN-THE-BOX
What is in the box?
IN-THE-BOX
What is in the box?
FEATURES
Features in product
FEATURES
Features in product
ABOUT
What’s new?
ABOUT
What’s new?
INTRO
New products
INTRO
New products
23Copyright 2015, Dragos GHETU, All rights reserved
Noul val in mass media vizuala incearca sa exploreze interesul crescut al
telespectatorului pentru interactivitate, full view in 3D si panoramare 360 grd,
fortele motrice ale progresului in industrie.
Cautarile in domeniu au adus pe piata aplicatii care genereaza interactivitate
prin intermediul smartTV-urilor, a dispozitivelor mobile (smartphone, tablete)
sau chiar a hub-urilor de receptie smartHome si dispozitive care incearca sa
furnizeze cea mai buna panorama 360 grd si cel mai bun 3D prin vizoare de
realitate augmentata sau chiar realitate virtuala full view.
28. TESTIMONIA
LS
Our Promises
TESTIMONIA
LS
Our Promises
SALES
Expected Sales
SALES
Expected Sales
IN-THE-BOX
What is in the box?
IN-THE-BOX
What is in the box?
FEATURES
Features in product
FEATURES
Features in product
ABOUT
What’s new?
ABOUT
What’s new?
INTRO
New products
INTRO
New products
23Copyright 2015, Dragos GHETU, All rights reserved
PROMOTV a gasit propria sa reteta a succesului si propune
interactivitate, infotainment, multimedia si continut 3D prin intermediul
realitatii augmentate si a vizorului dedicat dezvoltat prin divizia proprie
BuBBles Lab.
Astfel, PROMOTV isi propune sa distribuie catre telespectatori un stream
video augmentat, o provocare catre interactiune gata de a fi descoperita
si savurata de catre telespectatori prin intermediul dispozitivelor mobile:
smartphone, tablete sau smartglasses
29. TESTIMONIA
LS
Our Promises
TESTIMONIA
LS
Our Promises
SALES
Expected Sales
SALES
Expected Sales
IN-THE-BOX
What is in the box?
IN-THE-BOX
What is in the box?
FEATURES
Features in product
FEATURES
Features in product
ABOUT
What’s new?
ABOUT
What’s new?
INTRO
New products
INTRO
New products
23Copyright 2015, Dragos GHETU, All rights reserved
Obiectivele strategiei editoriale PROMOTV:
1. Sa creem experiente de vizionare unice si antrenante
2. Sa cream trafic pe continutul publicitar
3. Sa influentam comportamentul si sa imbogatim bagajul cultural al
telespectatorului
4. Sa generam cifra de afaceri pentru PROMOTV si produsele din grup
30. TESTIMONIA
LS
Our Promises
TESTIMONIA
LS
Our Promises
SALES
Expected Sales
SALES
Expected Sales
IN-THE-BOX
What is in the box?
IN-THE-BOX
What is in the box?
FEATURES
Features in product
FEATURES
Features in product
ABOUT
What’s new?
ABOUT
What’s new?
INTRO
New products
INTRO
New products
23Copyright 2015, Dragos GHETU, All rights reserved
PROMOTV este prima televiziune de
teleshopping in realitate augmentata,
primul Deal TV dedicat promotiilor,
infotainment-ulului, interactivitatii si
publicului telespectator.
31. TESTIMONIA
LS
Our Promises
TESTIMONIA
LS
Our Promises
SALES
Expected Sales
SALES
Expected Sales
IN-THE-BOX
What is in the box?
IN-THE-BOX
What is in the box?
FEATURES
Features in product
FEATURES
Features in product
ABOUT
What’s new?
ABOUT
What’s new?
INTRO
New products
INTRO
New products
23Copyright 2015, Dragos GHETU, All rights reserved
PROMOTV este un canal de teleshopping pentru ca oferim publicului
telespectator 24/7 posibilitatea sa se informeze si sa cumpere
produsele prezentate pe televizor, simplu si eficient, scanand
imaginea de pe televizor cu un dispozitiv mobil pe care este deschisa
aplicatia noastra de realitate augmentata
32. TESTIMONIA
LS
Our Promises
TESTIMONIA
LS
Our Promises
SALES
Expected Sales
SALES
Expected Sales
IN-THE-BOX
What is in the box?
IN-THE-BOX
What is in the box?
FEATURES
Features in product
FEATURES
Features in product
ABOUT
What’s new?
ABOUT
What’s new?
INTRO
New products
INTRO
New products
23Copyright 2015, Dragos GHETU, All rights reserved
PROMOTV este un canal dedicat infotainmentului pentru ca fiecare suport
augmentat din emisiunile PROMOTV contine diversitate, informatie,
distractie, design atractiv, animatie, multimedia, 3D, etc.
33. TESTIMONIA
LS
Our Promises
TESTIMONIA
LS
Our Promises
SALES
Expected Sales
SALES
Expected Sales
IN-THE-BOX
What is in the box?
IN-THE-BOX
What is in the box?
FEATURES
Features in product
FEATURES
Features in product
ABOUT
What’s new?
ABOUT
What’s new?
INTRO
New products
INTRO
New products
23Copyright 2015, Dragos GHETU, All rights reserved
PROMOTV este un canal dedicat interactivitatii pentru ca utilizeaza pe scara
larga suporturi augmentate, intreg continutul in realitate augmentata
aflandu-se la indemana telespectatorului pe dispozitivul mobil, de cele mai
multe ori doar la un click distanta, numarul de accesari generand
ierarhizarea continutului de pe post si adaptand permanent stream-ul la
interesul telespectatorului.
34. TESTIMONIA
LS
Our Promises
TESTIMONIA
LS
Our Promises
SALES
Expected Sales
SALES
Expected Sales
IN-THE-BOX
What is in the box?
IN-THE-BOX
What is in the box?
FEATURES
Features in product
FEATURES
Features in product
ABOUT
What’s new?
ABOUT
What’s new?
INTRO
New products
INTRO
New products
23Copyright 2015, Dragos GHETU, All rights reserved
PROMOTV este dedicat publicului telespectator pentru ca numarul de accesari
pe un anumit element interactiv creeaza ierarhii in continut, readucand pe
stream exact continutul votat prin vizionare de publicul telespectator.
35. TESTIMONIA
LS
Our Promises
TESTIMONIA
LS
Our Promises
SALES
Expected Sales
SALES
Expected Sales
IN-THE-BOX
What is in the box?
IN-THE-BOX
What is in the box?
FEATURES
Features in product
FEATURES
Features in product
ABOUT
What’s new?
ABOUT
What’s new?
INTRO
New products
INTRO
New products
23Copyright 2015, Dragos GHETU, All rights reserved
Publicul PROMOTV coincide cu segmentul de piata target-at de marile branduri
si retelele internationale de retail, pentru inceput din mediul urban, 14-35
ani, venituri medii, majoritar sex feminin.
In strategia editoriala PROMOTV, publicul telespectator poate fi perceput atat
ca utilizator de continut cat si ca generator/editor de continut prin
influenta pe care o are numarul de vizualizari asupra ierarhiei si structurii
CMS-ului.
Din punct de vedere teorretic ideea de a publica continut divers in cantitate
mare si de a filtra ulterior cu ajutorul publicului este citata si de Clay Shirky
« publish, then filter » si poate fi considerata o apropiere de zona de new
media si paradigma « fantanilor informationale » activate sau dezactivate
de interactiunea cu consumatorul de media.
36. TESTIMONIA
LS
Our Promises
TESTIMONIA
LS
Our Promises
SALES
Expected Sales
SALES
Expected Sales
IN-THE-BOX
What is in the box?
IN-THE-BOX
What is in the box?
FEATURES
Features in product
FEATURES
Features in product
ABOUT
What’s new?
ABOUT
What’s new?
INTRO
New products
INTRO
New products
23Copyright 2015, Dragos GHETU, All rights reserved
Organizarea PROMOTV este simpla, cu cateva departamente strict delimitate si echipe de lucru
pe proiecte astfel:
1. Productie
2. Tehnic
3. Financiar/Juridic
4. Resurse umane
5. Arhiva (CMS)
PROMOTV isi propune sa folosesca mediul de lucru online, studiourile virtuale, filmarile pe
dispozitive mobile, continutul realizat de telespectatori si sa evolueze de la distributia pe
smartonline, la distributia pe cablu, satelit, etc.
PROMOTV urmareste constituirea echipei de lansare a proiectului prin atragerea de asociati
din mediile cu experienta relevanta, studenti/tineri practicanti in domenii cum ar fi
comunicare/jurnalism, arhitectura si design, IT&C, teatru si film, etc.
PROMOTV este cea mai buna rezolvare a reluctantei consumatorilor la marketingul vizual, un
exceptional instrument de publicitate si vanzari, televiziunea unde telespectatorii chiar
urmaresc reclamele si unde orice buget alocat de catre branduri se poate traduce direct in
interactiune cu consumatori si vanzari directe.
Pentru ca PROMOTV crede in puterea advertisingului responsabil
Puterea de a modela caractere si a construi o lume mai buna
Zi de zi
37. TESTIMONIA
LS
Our Promises
TESTIMONIA
LS
Our Promises
SALES
Expected Sales
SALES
Expected Sales
IN-THE-BOX
What is in the box?
IN-THE-BOX
What is in the box?
FEATURES
Features in product
FEATURES
Features in product
ABOUT
What’s new?
ABOUT
What’s new?
INTRO
New products
INTRO
New products
Marketing and sales professional,
developer
Dragos GHETU (founder and
CEO)
licensed in engineering and economics, experienced sales and key account manager, journalist, blogger,
augmented reality smartglasses gluer, mobile wallet innovator
23Copyright 2015, Dragos GHETU, All rights reserved