Capitalizing On The Crisis: Strategic Decision-Making in an Uncertain Economy

Strategic leaders must make difficult decisions under conditions of extreme uncertainty due to the current economic crisis. They should reassess risk and returns of their portfolio, develop contingency plans to maximize upside and limit downside, and maintain strategic flexibility. Opportunities exist for companies that understand value and risk to acquire distressed assets, engage in mergers and acquisitions, and take industry leadership. Building cash reserves and access to credit provides flexibility to capitalize on attractive deals as conditions evolve unpredictably.