Canadian auto sales saw modest 1% growth in the first quarter of 2014. Several manufacturers saw strong gains, including Jaguar (+41%), Land Rover (+30%), and Nissan (+28%). Some struggled, such as Volkswagen (-13%) and Mazda (-13%). Overall, the quarter started positively despite harsh winter weather, as online shopping allows consumers to research vehicles anytime. Top-selling models included the Honda Civic, Ford F-Series trucks, and Hyundai Elantra.

1. by
Strada IQ
April 2014
CANADIAN SALES
FIRST QUARTER 2014

2. Good !!!
A positive and encouraging
start to the year.
Acceptable first quarter,
concluded by a robust March.
Everyone is on the Internet.
The impact of rugged climatic
conditions is subdued on
sales.
Its hyper competitive in a
market that constantly seeks
deals.

3. 0
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Jan
Feb
Mar
Lets Take A Look
A strong January / February
provided additional
momentum for March which
is the month that defines the
quarter.
This year:
January: + 0%
February: + 2%
March: + 0%
1st Quarter: + 1%

4. Who Is Ahead
Jaguar: + 41%
Land Rover: + 30%
Nissan: + 28%
Lexus: + 22%
Subaru: + 20%
Infiniti: + 15%
Porsche: + 10%
Honda: + 9%
Mercedes-Benz: + 8%
Toyota: + 5%
Chrysler: + 5%

5. Who Is Behind
Volkswagen: - 13%
Mazda: - 13%
Ford: - 8%
GM: - 5%
As expected, some
manufacturers have to give
up sales for others to gain.
The quarter is up by only 1%.
Agreed VW is a surprise.

6. What Winter?
Polar Vortex
Snow
Cold
Ice
Sales are up from the
previous year.
The power of the Internet.

7. • Jetta……………….6,179
• Honda Accord.........3,448
• Ford Fusion… …..3,339
• Toyota Camry……..2,833
• Hyundai Sonata..…2,229
• Nissan Altima…..….1,963
• Chrysler 200…..…..1,858
• Chevy Malibu……..1,146
The Jetta continues, the Accord ahead of
Fusion. It will get interesting.
• Honda Civic……..12,407
• Hyundai Elantra…10,373
• Toyota Corolla……9,162
• Mazda 3…….....….8,286
Yes the Civic up front, but look at the
Elantra making its presence felt
against the new Corolla.
 All Figures from Automotive News
SOME NUMBERS
FIRST QUARTER 2014
Compact Mid Size Sedans

8. • Ford F Series…..…..24,383
• Ram…………….……18,816
• GMC Sierra…..…….. 9,095
• Chevy Silverado…..…7,343
Ram is impressive, against a minor slow
down in the segment.
• Ford Escape……….9,137
• Hyundai Santa Fe…7,219
• Honda CR-V……….6,754
• Toyota RAV4……….6,687
• Chrysler Journey…..5,512
• Chevy Equinox….....4,692
The Escape ahead, look at Santa Fe, with
the CR-V and RAV4 trading paint..
SOME NUMBERS - 1
FIRST QUARTER 2014
CUV/SUV Pick Up

9. • Audi Q5……………………1,664
• Lexus RX…………………1,613
• BMW X5…………………..1,597
• M-B M Class………….…..1,307
• Acura RDX……………..….1,305
• M-B GLK…………..….……1,243
• Acura MDX…….….…....…1,229
• BMW X1……………..……1,055
• Infiniti QX60…………......…949
• BMW X3…………....…….…941
• Cadillac SRX…… ...........…843
• Range Rover Sport…………753
• Lincoln MKX…………...…....621
• Buick Enclave…….…………595
A gun fight in the SUV/CUV corral.
• BMW 3 Series………1,664
• M-B C Class……..…1,629
• Audi A4………......…1,323
• Infiniti Q50……….....…821
• Lexus IS…….….……..802
• Cadillac ATS………..…649
• Acura TL…………….…423
• Lincoln MKZ……….….314
• Cadillac CTS……….…189
The Q50 back in 4th, it will be interesting to
see how it develops for the ATS and
CTS.
SOME NUMBERS - 2
FIRST QUARTER 2014
Entry Luxury Luxury SUV/CUV

10. • Lamborghini…..………..15
• Maserati………..….….100
• Ferrari…………...….…..51
• Panamera…..…….…….84
• GT-R…………………..…31
• R8……………..……..….28
• Rolls-Royce…………….18
• Bentley…………..…..….44
• Tesla Model S……...…150
• Volt…………..…..……..269
• Leaf…………..….….….180
• Mustang…………….745
• Camaro……………..394
• Challenger………….387
Positions are frozen.
SOME NUMBERS - 3
FIRST QUARTER 2014
Pony Cars Did You Know

11. OUR THOUGHTS
ON THE FIRST QUARTER OF 2014
• Chrysler stands out among the Detroit 3, we are disappointed by Ford.
• The Koreans are stabilizing their positions.
• Honda and Toyota continue to make their presence felt.
• The habitual start to the first quarter with positioning in the first 2 months, and flat out in
March to gain an advantage.
• The popularity of “utility” vehicles is inexorably increasing.
• Ram took advantage of a soft spot in the pick up segment.
• Subaru, what can you say…simply brilliant.
• Challenging climatic conditions had no impact, people shop 24/7 from a PC or mobile
device.
• CPO sales were encouraging in the quarter.
Thank You