1. Campus Reps: March 17, 2010 Revamping the Program’s Structure

3. Existing structure

4. New structure ideas

5. Implementation3/17/2010 2

6. Current Snapshot Email list 3400 Registrations 3100 (91%) Campus Reps Network 1500 (44%) 3/17/2010 3

7. How we’ve grown so far 184 701 2016 90 75 29 Top 8 Countries with Most Reps India (1802), United States (555), Mexico (96), United Kingdom (76), Canada (49), Sri Lanka (44), Brazil (38), Philippines (38) Source: Campus Reps registration survey 09-10 3/17/2010 4

8. We want to grow globally Reps are globally distributed but are highly concentrated in India and US Our goal is to become more universal and less geographically focused by: Improving global branding Providing a universal, localized website Sign up goal for EU: 100 new Reps after website is localized 3/17/2010 5

9. Existing Structure Registration + Survey Member database Survey data Email newsletter Official announcements Highlighted projects Campus Reps Network Discussions, blog posts, pictures + videos 3/17/2010 6

10. Core goals Educate students Empower students to promote Mozilla Engage student community 3/17/2010 7

11. How we can improve Campus Reps Observations Recommendations Rebrand program Program name is not universal Few Reps are actively involved New Reps are confused when starting Older Reps become disengaged Reps require more personal attention Regional Leaders are not advised Develop formal structure Educate and Advise 3/17/2010 8

12. Program will be renamed “Student Reps” Interviews and survey found that some regions do not relate well to “Campus Reps” name “Student Reps” name was found to be more universally understood based on survey data (http://bit.ly/aLFexd) New site on will include new branding in Q2 3/17/2010 9

13. Strategy to Develop 3/17/2010 10

14. Strategy to Develop 3/17/2010 11

15. New structure Requirements Expected tasks for Reps to complete Rewards Benefits for hard work and results Metrics Allows us and Reps to measure success 3/17/2010 12

16. Requirements and Extracurriculars will actively engage Reps throughout the year Core Requirements Extracurriculars 3/17/2010 13

18. Recognized via public channels: Mozilla Blog, @firefox

19. Sent special swag packs

20. Entered into a raffle for prizes

21. Appointed as Regional Leader

22. Sent thank you letter from VP of Marketing

23. Sponsored invite to Mozilla HQ or event (ex: Firefox Summit)3/17/2010 14

24. Metrics will allow success to be quantified Project Reports Submitted by Reps, data aggregated Measures key areas with both quantitative and qualitative data Report Cards Available to Reps Allows Reps to view their own progress in a constructive way Case Studies Submitted by Reps, select studies featured Provides other Reps with insights for how to carry out projects 3/17/2010 15

25. Implementation will be completed by Q2 3/17/2010 16