Dace Campbell has over 25 years of experience in the AEC industry focusing on innovation through emerging technologies like BIM, VR, AR, and Lean Construction practices. She has held leadership roles at several top firms, leading innovation initiatives to increase design quality, reduce costs and rework, and improve project outcomes. Dace also mentors students and advocates for the adoption of new technologies in the industry through publications, awards and advisory roles.

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EDU
DESIGN
BUILD
TECH
Diploma
Green Bay Preble HS
(1989)
Valedictorian
BS – Arch Studies
U of Wisconsin –
Milwaukee (1993)
Top-ranked student in
the department
Master of
Architecture
U of Washington (1996)
Top-ranked student in
the department
First Place: Graphisoft
Prize competition
Thesis: “Design in
Virtual Environments
Using Architectural
Metaphor”
Industrial Fellow
UW Human Interface Technology Laboratory (1996-2004)
• Managed select VR and AR projects and technology transfer to the AEC industry
• Mentored Graduate Researchers and architecture students in design and construction of
virtual worlds
• Promoted AEC industry perspective at Virtual Worlds Consortium meetings
Built first 3-D, digital
model using ACAD R3
Drafting Technician
City of Green Bay Parks, Recreation, and Forestry Department (1989-1993)
• Converted drafting department to 2-D and 3-D CAD from hand-drafting
• Installed and customized CAD software
• Created training manual for customization of CAD software for use by administration
Researcher
UW Human Interface Technology Laboratory (1993-1996)
• Integrated VR and AR technology with architecture practice, with a focus on design
visualization
• Studied the relationship between the virtual and physical environments, exploring their
intersection on a variety of projects
• Initiated UW CEDeS Lab, formalizing a cooperative partnership between UW HIT Lab
research and College of Architecture and Urban Planning curriculum
• Assisted teaching design and construction of virtual worlds at the Zenobio Institute in Venice
Professional
Architectural Licensure
Director of Innovation
BNBuilders (2008-2012)
• Directed and provided thought-leadership for enterprise-wide Innovation initiative
• Developed, evangelized, and managed collaborative construction processes, including
leading IPD projects as Project Executive
• Increased project teams’ understanding, confidence, quality, and safety, while reducing
rework by building enterprise-wide BIM practice fully integrated into operations
• Reduced RFI’s by more than 80% through targeted application of BIM processes
• Researched and developed AR to assist in layout and quality control on construction sites
• Increased efficiency and eliminated waste by developing Lean Construction practices
VP
DirectorofInnovationDesignManager
Architect
IndustrialFellowVRResearcher
GradSchool
Draftsman
CollegeHighSchool
CSM
LEED Accreditation
Vice President of Innovation
Basepin (2012)
• Integrated BIM and Building Information Management System for 6-D facility maintenance
Dace A. Campbell, AIA, LEED AP
Design Manager
Mortenson (2004-2007)
• Developed and led BIM practice for all west coast operations
• Provided thought-leadership for enterprise-wide Integrated Delivery advancement team
• Managed Integrated Delivery department of Design Coordinators, responsible for
coordinating the design of construction projects
• Ensured the constructability of design projects during preconstruction, and preserved the
integrity of design intent on-site during construction
• Advocated and led prefabrication of modular building components, leveraging construction
automation to save construction time and costs while increasing quality
• Developed AR solutions to support layout and quality control at construction project sites
Innovation Genome
Training
Solution Selling, Visual
Faclitation, and
Effective Facilitator
Training
Building Design +
Construction
“40 Under 40” Award
AIA BIM Award
AIA BIM Award
(2) AIA BIM Awards
NBBJ Special Award
for Innovation
Visiting Professor
UW Dept of Architecture
“Design in Virtual
Environments” and
“Virtual Building Models
for Design,
Coordination, and
Construction”
Architect, Design Technology Lead
NBBJ (1996-2004)
• Increased confidence and design quality by integrating VR tools with architectural practice,
at all project phases and across markets
• Participated actively on collaborative design projects in corporate, commercial, retail,
interactive, and healthcare markets
• Established and led interdisciplinary "interactive design" practice, fostering collaboration
between architectural, industrial, graphic, and web designers
Senior Customer Success Manager
Autodesk (2012-present)
• Connect AEC customers' investment in Autodesk to realize tangible business benefits
• Drive business process improvements and innovation, and guide customer transformation
by challenging executive leadership and strategic planning
• Increase adoption of Autodesk products and services by aligning usage with customer goals
• Facilitate workshops and briefings for customers and AEC industry executive councils
• Lead cross-organization efforts to develop strategy, use cases, and value for VR and AR
• Provide thought-leadership and guidance in Lean Construction, prefabrication, and IPD
• Increase Named Accounts customer’s revenue by 20% by training and advising about IPD
NBBJ Technical Award
for “Construction
Documents in VRML”