Campbell Nash provides performance management solutions for the chemicals industry. They have over 20 years of experience in the industry and focus on projects that create value through industry knowledge, consultancy skills, and technical experience. Their typical projects are designed to demonstrate returns within 100 days and address success criteria like reducing risk, increasing visibility, monitoring financial contribution, and formalizing processes. They have completed over 200 such projects for chemicals companies.

1. For more information on our Campbell Nash Performance
Management Solutions please contact:
Performance Management in
the Chemicals Industry
Campbell Nash Ltd
117 Douglas Street
Glasgow G2 4JX
T. 0141 229 5454
F. 0141 229 5459
Email: enquiries@campbellnash.com
Visit: www.campbellnash.com
Performance Management Solutions

2. The Chemicals Industry Creating value in the chemicals industry
Worth over $1.5 trillion a year the chemicals industry is a major player in world trade and a true global Affecting change in the chemicals industry re- Industry
industry. In the 10 years preceding 2005 the industry grew by 40%, 95% in the developing world. The quires knowledge, skills and experience. At Knowledge
prosperous chemicals companies were those who chose to globalise and integrate their supply chains to Campbell Nash we focus on these 3 key attrib-
local markets. Those that did not adapt to the changing conditions floundered leading a period of merg- utes and deliver projects that create real value.
ers, acquisitions, disposals and new starts.
Industry knowledge is paramount in creating solu-
The recession in 2008/2009 has created further complexity in the market and demand for chemicals fell tions that address the issues that effect the Consultancy Technical
by 14.5% in Q4 08 alone. Average plant utilisation in the same period dropped to 70%. chemicals industry. Campbell Nash only focuses Skills Experience
on a small number of industry segments and all
In 2009 demand has starting to stabilise and the industry commentators are expecting to see a conse-
our staff have a long track record in delivering
quential series of new ’breakout’ businesses focussing on key markets and products globally. The finan-
solution to those industries. Fig 1.1 Campbell Nash capability blend.
cial constrictions will continue to challenge the industry forcing businesses to adopt even more innova-
tive methods of bringing efficiency and margin to production and sales. Consultancy skills are vital in working with Campbell Nash clients efficiently and extracting value from
projects as quickly as possible. Our consultants naturally focus on getting value out of projects
Challenges facing the chemical industry leaders
quickly and with minimal disruption to the client.
Rapidly changing markets have forced rapid and informed responses to the conditions and getting accu-
Without the level of technical experience we have, projects would take longer to deliver and reduce in
rate information to make those decisions has proven difficult. The suppressed market will create oppor-
value. Using key vendor technologies and maximising existing client investments such as Microsoft
tunities to merge and acquire businesses and industry leaders will need to be ready to act on those op-
SharePoint increases project returns.
portunities from a position of strength.
At Campbell Nash we believe performance management projects should demonstrate returns in un-
In large part the industry has been adopting ERP technologies for many years and has a good level of
der 100 days in order to make proper business impact. We are positioned to provide focussed per-
operational information to hand. However, the distributed nature of the manufacturing bases and sales
formance management projects to business executives within the chemicals industry that use exist-
offices leaves many businesses with little performance management information to hand.
ing data, existing systems and existing staff. This approach to projects enables agility and flexibility
To capitalise on the current economics climate and opportu- enabling executives to capitalise on opportunities before their competition does.
What do I want
Why did it to happen? nities that will arise executives must ask themselves 5 key
happen? Planning, Campbell Nash has delivered over 200 performance management projects for the chemicals industry
Analytics Budgeting, questions:
Consolidation since 1997. All our projects are designed to address key success criteria which are agreed prior to
 What do I want to happen? engagement and normally have direct financial impact, whether it is to remove risk, increase busi-
Strategy  What will happen? ness visibility, monitor financial contribution or formalise trading decision processes.
Execution
What What will  What is happening?
Happened? happen?
R eporting Forecasting
 What happened?
Campbell Nash delivered an excellent project to develop a stock management tool that solved
 Why did it happen?
our short comings regarding stock handling and management. With Campbell Nash’s in-depth
What is
happening? If the answers to these questions are not to hand Campbell knowledge of the both the Chemical industry and the Microsoft technologies such as Excel,
Scorecards &
Dashboards Visual Basic and SharePoint, Campbell Nash developed and delivered a Performance Manage-
Nash performance management solutions are needed. ment programme of work which effectively assisted the inventory operators and created 20 %
Fig 1.0: Campbell Nash Performance Management approach efficiencies in supply chain. ’ Thijs Van Asten, SAP Supply and Demand Manager, BP Cemicals.