The document summarizes an advertising campaign by EMI Agency for the album "From Space" by the band T Circus. EMI Agency will create two television commercials promoting the album's uniqueness and urging viewers to purchase it from Flipkart for Rs299. The ads will air on various music and entertainment channels for 15 days to popularize the album like their previous hit release.
CMU:DIY x Urban Development 1: Making Money From Music3CM UnLimited
The slides from the CMU:DIY x UD Industry Takeover Seminar called 'Making Money From Music', providing an introduction to how artists make money and the business partners they work with.
CMU:DIY x Urban Development 1: Making Money From Music3CM UnLimited
The slides from the CMU:DIY x UD Industry Takeover Seminar called 'Making Money From Music', providing an introduction to how artists make money and the business partners they work with.
5. Ad agency
Founded: September 2,2004
EMI is an agency that provides design services to
Brands and individuals alike.
The objective is to do something different. What's
a life without surprises?!
They are a group of people who believe in
‘The Power to Be Your Best’
6. Composition of Ad agency
Creative directors: Arman Khan, Roshan Roy
Copywriter: Adityan Nair
Art director: Teresa Sebastian
Creative Group: Rohan Arora
Director of photography: Aakshee Gakhar
Music: Mridul Luthra
7. Ad agency services
Music Publishing
Music Album Design
Viral / Guerilla Projects
Retail Design
Advertising / Brand Consulting
Concept Development
Identity Design
Packaging Design
8. Storyboard of the Campaign
The Circus carries forward its campaign using its
own members dressed in the their trademark
violet outfits. They play their signature tune ‘Full
On Part Scene’ for 20 seconds and then go on for
20 more seconds how this album would be
different from the clichéd albums from Indian
artists.
In the second film, in the background their
famous song ‘Tension Wires’ is being played and
the album cover comes up and then the ad urges
to buy the album for Rs299 from Flipkart.
9. Objective of the Campaign
The aim is to popularize the album ‘From Space’
like the chart-topping album by Swarathma.
The plot came through from EMI’s employee
feedback stories, where employees told the
company how they have used the album.
This campaign has a total of 2 films, both focus
on selling
10. Medium Used
Brand: The Circus
Product: From Space
Medium: TVC
The campaign will be aired on channels like
HBO, Star Movies, MTV, Star World, MTV,
VH1, AXN, Comedy Central, Sony Pix, CNBC
TV 18, History TV 18, Zoom, Movies Now, and
Times Now and will run for 15 days.