Learn about some of the successful campaigns that have been supported by Campaign Collective, including several led by SWU members through our very own Campaign Fund.

2. campaigncollective.org
What makes a good campaign?
Less Survivable Cancers Taskforce
Joined up political and media
campaign
Stakeholder work to bring
together supporters from across
sectors
Lived experience at the heart of
the issue.
https://campaigncollective.org/2023/07/04/less-survivable-cancers-
taskforce-shortlisted-for-third-sector-award/

3. campaigncollective.org
What makes a good campaign
Fuel poverty
Britain’s broken energy system – call for
everyone to back reform
Four clear solutions to the problem:
Immediate financial support, energy efficiency, more
renewables, freeing households from gas reliance
Long term commitment to the issue – expertise
over 5 years in the making
Speedy & timely response to news agenda
www.endfuelpoverty.org.uk

4. campaigncollective.org
What makes a good campaign?
Union disputes
Clarity of trade union message
Visual actions
Frontline workers at the centre of
the campaign
Including those who are really
hurt by employer decisions

5. campaigncollective.org
Social Workers Union Campaign Fund
Scottish Bursaries
Two students led the campaign to
reform social work student
financial support – backed by their
peers
Collaborative process engaged
ministers and MSPs as well as civil
servants
Secured a review of social work
student finance – decision due
before December https://swu-union.org.uk/swu-campaign-fund/

6. campaigncollective.org
Media Portrayal of Social Workers
Two social workers spoke out
about their experiences of being
victims of press reporting
Worked with IMPRESS, IPSO and
NUJ on a code of conduct for
reporting
Reporting mechanism set up to
help social workers get assistance
if they are in the same situation
Social Workers Union Campaign Fund
https://swu-union.org.uk/swu-campaign-fund/

7. campaigncollective.org
Social Workers Union Campaign Fund
Part-time work
After a tip off from social workers,
research identified the extent of the
problem
Media partnership with Community
Care gave campaign status from the
start
Follow up with employers’ groups –
further highlighted the issue with
many pledging to take action
https://swu-union.org.uk/swu-campaign-fund/

8. campaigncollective.org
What makes a good campaign?
Five take outs…
1. Have a simple message and solution
2. Bring together coalitions of supporters
3. Organise visual actions and content
4. People affected by the issue empowered to lead
5. Timing and reaction response

9. campaigncollective.org
The SWU Campaign Fund
Change is possible
Open to all SWU members to
apply for support for their
campaigns (or ideas for
campaigns).
Each campaign works best with
two or three active and
committed members
Application form guides you
through the process
What is the problem you are wanting the campaign
solve?
How does this affect social workers?
What is the communications objective of the
What is happening already to deliver this change?
When does this activity need to take place?
Do you have any ideas about what you may like to
take place as part of the campaign?
Who is submitting this proposal?
Contact details for main contacts

10. Applications are open now for the SWU Campaign Fund – https://swu-
union.org.uk/swu-campaign-fund/
Questions or comments – campaigns@swu-union.org.uk
Next steps