The document provides an overview and business plan for Hume Christian Camps, a nonprofit organization that has operated Christian summer camps since 1946. It summarizes the camps' mission, operations at four locations, programs offered, target demographics, competitors, marketing strategies, financial outlook, and future plans to expand facilities and offerings to attract more families and campers.
The document is a marketing plan proposal from Leslie Stewart Jr. to increase summer camp enrollment at YMCA locations across the Dallas/Ft. Worth metropolitan area. It provides an overview of the YMCA's summer camp programs and history of success. It then sets an enrollment increase goal of 15% across all locations. The proposed strategies include partnerships with schools, community organizations, local businesses and churches to promote summer camp opportunities. Tactics suggested are guerrilla marketing, on-site registration discounts, and cross-promotional opportunities to raise awareness of the YMCA's camp offerings and excite both parents and children about the experiences available.
IMC 641 Social Media Plan for Fish With Kyle Flyfishing Guide ServiceStephanie Marchant
Final project for IMC 641 designing a social media marketing plan for Kyle Burrell, fly fishing guide in Atlanta, GA and Pinedale, WY. There are many things in social media that can be quantified: followers, likes, fans, retweets, comments, click-through rates, referrals to the FWK website, traffic coming from targeted geographic, etc. It is finding the correct mix of these items that allow for measurement of how to leverage word-of-mouth to drive brand credibility, and, ultimately new clients.
The creative brief aims to increase funding and awareness for the Heart of Missouri United Way. It will target parents aged 26-38 with young families living in Howard, Cooper, and Boone counties, who earn $50,000-100,000 annually. Research found this group is motivated by gratitude and feels emotionally connected to causes helping education, health, income and youth issues. The campaign wants to convey that donating to HMUW directly invests in the future of their children and community.
The Royal Foundation of The Duke and Duchess of Cambridge and Prince HarryPeter Jacobs
The document summarizes the work and impact of The Royal Foundation of The Duke and Duchess of Cambridge and Prince Harry over the past year. It focuses on three key areas: veterans and military families, conservation, and children and young people. For each area, it provides updates on current projects and their impact, such as supporting over 1,200 military personnel through the Endeavour Fund and establishing the United for Wildlife initiative to combat illegal wildlife trade. It also introduces a new focus on mental health issues through the Heads Together campaign.
Candle Heart is a faith-based nonprofit that runs a 3-6 month rehabilitation program for homeless individuals and families. It provides housing, food, job training, and Bible-based life skills education. 95% of participants successfully transition out of homelessness. However, Candle Heart relies heavily on government grants and lacks donations due to negative public perception of being a homeless shelter. The document recommends ways for Candle Heart to improve marketing and change public perception to focus on its success as a rehabilitation program in order to attract more donations.
Executive Summary
Camp Blessing ministers to children with special needs and their families and care givers. Since
camp opened in 2006, Camp Blessing focused on providing an environment where the love of
Jesus Christ is demonstrated through building relationships, engaging children in indoor/outdoor
activities, and giving hope and joy to special campers who are often left out and isolated by
today’s society. Camp Blessing offers a unique five day experience to children with physical,
emotional, and /or mental health conditions that may not permit their participation at other
camping facilities. It is Camp Blessing’s mission to operate a no barriers camp in which each
person can fully experience the fun, excitement, and spiritual encouragement in a loving and
natural outdoor setting.
The Lord has shown favor on Camp Blessing, having dramatically expanded service from 17
campers in the 2006 inaugural year to serving over 400 campers with the assistance of 600
volunteers in 2015. In addition over that same period, Camp blessing has operated in the
“BLACK” financially, generating over $1 million dollars in support and placing over $500,000
on the “BOTTOM LINE” in 2014, alone. And, even with this tremendous growth, Camp
Blessing has to turn many interest families away each year because of its limited capacity.
The greatest challenge to meeting the increasing demand from families and children longing for
the opportunity participate in summer camp is Camp Blessing’s current “nomadic” operation.
Presently, Camp Blessing travels and rents a variety of facilities to house the camp; relocating
every few weeks during summer. Until such time as Camp Blessing builds its own fully
accessible campus, the tight Texas camp market necessitates travel and adapting the program,
staff, and campers to spaces available for rent. In 2015, Camp Blessing has rented two camps,
each for four summer weeks. Therefore, Camp Blessing must move 163 miles from the
operation base in Tomball to the first camp and, a few weeks later move again 133 miles to the
second camp, followed by a return to Tomball.
With a summer full of transitions between rental facilities (three weeks at one camp, 4 weeks at
another), Camp Blessing is extremely limited in the number of campers, supporting volunteers
recruited, families and care givers it can serve. There are over 600000 special needs children in
the Houston Metroplex, a population growing by 11.5% in the next five years. Obviously, Camp
Blessing is needs to grow in capacity both in capacity and activities for the ministry. Only by
owning a facility in a convenient location, can Camp Blessing meet the needs of these wonderful
children.
God has already responded to this great need by providing 70 acres in the Tomball area, only ten
minutes west of The Woodlands. What is needed now is a facility on the beautifully virgin
wooded property. We are ...
This document summarizes Clorox's focus on four megatrends - health and wellness, convenience, environmental sustainability, and a more multicultural marketplace - to drive their business growth. It provides examples of how Clorox is bringing these megatrends to life through new products, marketing campaigns, and insights into consumer behaviors. Clorox aims to meet everyday consumer needs through innovation that improves health, reduces environmental impact, saves time, and resonates across cultures.
The document is a marketing plan proposal from Leslie Stewart Jr. to increase summer camp enrollment at YMCA locations across the Dallas/Ft. Worth metropolitan area. It provides an overview of the YMCA's summer camp programs and history of success. It then sets an enrollment increase goal of 15% across all locations. The proposed strategies include partnerships with schools, community organizations, local businesses and churches to promote summer camp opportunities. Tactics suggested are guerrilla marketing, on-site registration discounts, and cross-promotional opportunities to raise awareness of the YMCA's camp offerings and excite both parents and children about the experiences available.
IMC 641 Social Media Plan for Fish With Kyle Flyfishing Guide ServiceStephanie Marchant
Final project for IMC 641 designing a social media marketing plan for Kyle Burrell, fly fishing guide in Atlanta, GA and Pinedale, WY. There are many things in social media that can be quantified: followers, likes, fans, retweets, comments, click-through rates, referrals to the FWK website, traffic coming from targeted geographic, etc. It is finding the correct mix of these items that allow for measurement of how to leverage word-of-mouth to drive brand credibility, and, ultimately new clients.
The creative brief aims to increase funding and awareness for the Heart of Missouri United Way. It will target parents aged 26-38 with young families living in Howard, Cooper, and Boone counties, who earn $50,000-100,000 annually. Research found this group is motivated by gratitude and feels emotionally connected to causes helping education, health, income and youth issues. The campaign wants to convey that donating to HMUW directly invests in the future of their children and community.
The Royal Foundation of The Duke and Duchess of Cambridge and Prince HarryPeter Jacobs
The document summarizes the work and impact of The Royal Foundation of The Duke and Duchess of Cambridge and Prince Harry over the past year. It focuses on three key areas: veterans and military families, conservation, and children and young people. For each area, it provides updates on current projects and their impact, such as supporting over 1,200 military personnel through the Endeavour Fund and establishing the United for Wildlife initiative to combat illegal wildlife trade. It also introduces a new focus on mental health issues through the Heads Together campaign.
Candle Heart is a faith-based nonprofit that runs a 3-6 month rehabilitation program for homeless individuals and families. It provides housing, food, job training, and Bible-based life skills education. 95% of participants successfully transition out of homelessness. However, Candle Heart relies heavily on government grants and lacks donations due to negative public perception of being a homeless shelter. The document recommends ways for Candle Heart to improve marketing and change public perception to focus on its success as a rehabilitation program in order to attract more donations.
Executive Summary
Camp Blessing ministers to children with special needs and their families and care givers. Since
camp opened in 2006, Camp Blessing focused on providing an environment where the love of
Jesus Christ is demonstrated through building relationships, engaging children in indoor/outdoor
activities, and giving hope and joy to special campers who are often left out and isolated by
today’s society. Camp Blessing offers a unique five day experience to children with physical,
emotional, and /or mental health conditions that may not permit their participation at other
camping facilities. It is Camp Blessing’s mission to operate a no barriers camp in which each
person can fully experience the fun, excitement, and spiritual encouragement in a loving and
natural outdoor setting.
The Lord has shown favor on Camp Blessing, having dramatically expanded service from 17
campers in the 2006 inaugural year to serving over 400 campers with the assistance of 600
volunteers in 2015. In addition over that same period, Camp blessing has operated in the
“BLACK” financially, generating over $1 million dollars in support and placing over $500,000
on the “BOTTOM LINE” in 2014, alone. And, even with this tremendous growth, Camp
Blessing has to turn many interest families away each year because of its limited capacity.
The greatest challenge to meeting the increasing demand from families and children longing for
the opportunity participate in summer camp is Camp Blessing’s current “nomadic” operation.
Presently, Camp Blessing travels and rents a variety of facilities to house the camp; relocating
every few weeks during summer. Until such time as Camp Blessing builds its own fully
accessible campus, the tight Texas camp market necessitates travel and adapting the program,
staff, and campers to spaces available for rent. In 2015, Camp Blessing has rented two camps,
each for four summer weeks. Therefore, Camp Blessing must move 163 miles from the
operation base in Tomball to the first camp and, a few weeks later move again 133 miles to the
second camp, followed by a return to Tomball.
With a summer full of transitions between rental facilities (three weeks at one camp, 4 weeks at
another), Camp Blessing is extremely limited in the number of campers, supporting volunteers
recruited, families and care givers it can serve. There are over 600000 special needs children in
the Houston Metroplex, a population growing by 11.5% in the next five years. Obviously, Camp
Blessing is needs to grow in capacity both in capacity and activities for the ministry. Only by
owning a facility in a convenient location, can Camp Blessing meet the needs of these wonderful
children.
God has already responded to this great need by providing 70 acres in the Tomball area, only ten
minutes west of The Woodlands. What is needed now is a facility on the beautifully virgin
wooded property. We are ...
This document summarizes Clorox's focus on four megatrends - health and wellness, convenience, environmental sustainability, and a more multicultural marketplace - to drive their business growth. It provides examples of how Clorox is bringing these megatrends to life through new products, marketing campaigns, and insights into consumer behaviors. Clorox aims to meet everyday consumer needs through innovation that improves health, reduces environmental impact, saves time, and resonates across cultures.
COVID-19 Marketing Analysis for Rural AmericaColle McVoy
As we navigate the global pandemic, we’ve created a framework consisting of three phases to help manage the uncertainty: Stabilize, Empathize, Optimize.
The last three weeks have been spent working on stabilizing the welfare of our people, companies and business. We are now in the empathize phase, where we gain an understanding of human needs in this new reality and how brands can answer these needs. This deck presents marketing recommendations based on research that reflect current consumer conditions for rural America.
The document provides guidance on how brands can respond to changing consumer behaviors and opportunities during the COVID-19 pandemic. It outlines 4 ways brands are responding: 1) adapting manufacturing to provide essential supplies, 2) discounts/free products, 3) priority shopping, and 4) supporting those impacted. The document also discusses why brands should respond to meet rising consumer expectations of financial, emotional, and practical support. While marketing budgets are decreasing, the document argues brands should maintain marketing to build long-term brand awareness and mental availability, as those who cut marketing often see declines later. It identifies 5 new opportunities for brands during this time: understand customer reality, sell when people want to buy, clear backlogs, plan for recovery, and strengthen
Now, next and near future: Our planning framework for Covid-19 and beyondDani Goodwin
Here at twentysix, we’ve been working non-stop to guide our clients through these uncertain times. From this experience, we’ve produced a free marketing strategy playbook to support businesses with the now, next and near future.
The REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. What does it take for your brand to win a REGGIE? Find out with this handy presentation!
Goodwill Industries is undergoing a brand overhaul to address negative perceptions of second-hand shopping and increase awareness of their mission. The rebranding will focus on maintaining Goodwill's values while improving store appearance and positioning the brand as a choice for those wanting to support their community. Research shows Goodwill of Southern California is highly successful but opportunities exist to grow donations and sales. The marketing plan will employ advertising, social media, and community events to better inform potential customers and donors of Goodwill's community impact. The goal is to increase employment among disabled citizens in California by 5% following a successful rebranding.
Essay On Child Labor. Child Labor Paragraph For StudentsPatricia Lewis
child labour essays | Child Labour | Labour Economics. Essay on child labour paper. An essay on child labour - writerkesey.x.fc2.com. Abby's Child labour Essay. Child labor Essay Example | Topics and Well Written Essays - 1000 words. Essay on child labour - National Sports Clinics. Essay on Child Labour: Samples, Tips & Format 2020 - Leverage Edu. Child Labour Essay in English for Students. Essay : Child Labor | Teaching Resources. Challenges of Child Labor - Free Essay Example | PapersOwl.com. Essay on Child Labour [Child Labour Essay] - Myriadstory. Child labour. Essay on child labor - report574.web.fc2.com.
This document provides a discussion guide for the video "Sowing Seeds...Harvesting Hope" about Foods Resource Bank's work with partners in Guatemala and Nicaragua to address food insecurity. It includes 13 discussion questions about stories from communities in Totonicapán, Guatemala and Mateare, Nicaragua. The guide explores how modest resources and training can help smallholder farmers grow their own food sustainably, as well as the challenges of farming in Central America's mountainous highlands and getting crops to market. It notes Foods Resource Bank's collaborative funding model and discusses the complex factors around global food production, smallholder farming, and building rural-urban understanding.
This document provides an integrated marketing communications plan for the Ministry of Health and Social Services of Quebec to reduce sugary drink consumption among teenagers. It begins with an executive summary that outlines targeting parents of children aged 5-18 with marketing. It then performs external and internal analyses, including of competitors like Coke and Red Bull. Consumer analysis finds that people want more information on health effects. The plan proposes targeting this group with advertising concepts based on visual metaphors. Advertising will occur in the Berri-UQAM metro station and Coup de Pouce magazine. Social media influencer Marilou Bourdon will promote the campaign. The budget is $120,000 CAD with evaluation planned to measure effectiveness.
College Essay Examples - 9+ in PDF | Examples. Sample College Essays. Free Download. Easy to Edit and Print. 27+ Free College Essay Examples Full - scholarship. 002 Essay Example Should College Free Argument Tuition Payments Pdf For .... College Essay Examples - 13+ in PDF | Examples. FREE 11+ Sample College Essay Templates in MS Word | PDF. 32 College Essay Format Templates & Examples - TemplateArchive. College Essay Format: Simple Steps to Be Followed. Admission Essay Examples For College - College Admission Essay Examples .... Example College Essay topics Fresh Narrative Essay Example College .... 24 Greatest College Essay Examples – RedlineSP. College Essay Examples Common App : The Common App Essay Example for .... Nc state mfa creative writing - Smart Dissertations with Qualified ....
The document provides strategic marketing recommendations for the Kalamazoo Gospel Mission (KGM) to raise awareness of its services and engage the local millennial generation. It reviews KGM's current marketing strategies of direct mail, events, website, newsletter and social media. It also examines the issue of homelessness locally and nationally and reviews similar service providers. Primary research on perceptions of KGM is summarized and problems and opportunities are identified. Specific engagement and strategic recommendations are provided regarding messaging, websites, social media, communication channels and staffing.
The document provides background information on the YMCA organization and the Ashland YMCA chapter. It details the Ashland YMCA's history, facilities, programs, memberships, staffing, and current marketing situation. It analyzes the Ashland community demographics and notes that the YMCA's biggest demographic is individuals over 65, while those aged 25-35 are the lowest. It also identifies the Kroc Center as the YMCA's main competition. The goal of the public relations campaign is to increase the YMCA's brand awareness in Ashland and attract more visitors through opportunities like partnerships, expanded media presence, and promoting community values. Challenges include limited technology, reluctant management, and an inconsistent messaging voice.
This document discusses opportunities and challenges facing the charity sector in 2016. It notes that 2016 will be a year of change as new regulations and scrutiny take effect following scandals in 2015. However, it also highlights positive factors, such as thousands of volunteers continuing to donate time and money to support important causes. It argues the sector must avoid knee-jerk reactions to challenges and instead focus on leadership, transparency, and beneficiary needs. Overall the sector faces difficulties but also opportunities to innovate in responding to pressures and serving communities.
ICNSW Covid-19 Community Impact and Recovery Forum Report EliasAttia1
A report on the experiences of Australian Muslims living in Western Sydney during the 2021 Covid-19 lockdowns. Published by the Islamic Council of NSW, Australia. The report was completed following an inaugural Covid-19 Recovery Forum on 20 October 2021, telephone interviews and surveys. Most of our respondents came from the Health, Education and community sectors.
This media plan targets mountain campers in Los Angeles aged 25-45 who enjoy hiking, fishing, and camping. The plan allocates $262,380 across magazines, radio, Google ads, and e-newsletters targeting this audience. It analyzes campers' demographic and psychographic traits, showing most camp in the mountains and purchase gear from outdoor retailers. The plan promotes Big 5 Sporting Goods, which offers various camping equipment at low prices, to attract new customers among mountain campers in Los Angeles.
The document summarizes Oak Foundation's mission and history. It commits resources to address issues of global, social, and environmental concern, particularly those impacting the disadvantaged. It was established in 1983 and has since made over 3,600 grants across the globe. In 2015 it made 326 grants totaling $201.87 million to 308 organizations in 39 countries to support issues like child abuse, the environment, housing/homelessness, and human rights.
The document provides an executive summary and advertising campaign recommendations for the Friendly City Food Co-op (FCFC) created by SMADvertising. The goals are to increase membership to 1,000 shareholders, raise awareness of co-ops, and educate people on the benefits of membership. The primary target is middle-income women aged 30-55, and secondary targets are Mennonites/local farmers and academia. Recommended strategies include a Facebook fan page, YouTube video, online brochure and ads, print materials, and a news release to help meet membership goals.
Growing Power is a nonprofit organization that aims to improve access to healthy foods. It operates urban farms and provides training to communities. While Growing Power has made a positive impact, its public relations strategy could be improved. Specifically, it lacks short video content and a strong social media presence, which prevents it from engaging younger audiences. It also has not aggressively pursued influencers or grants. However, opportunities exist to promote the organization through events, hashtags, and sharing success stories online. The primary goal is to increase awareness of Growing Power on a larger scale and among youth.
Get Advertising Smart - Realistic Advertising: Aspirational to Honestemmersons1
Brands today are increasingly portraying a more realistic way of life in their advertising. This week's article looks at the reasons for this shift, and who is doing it well.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
COVID-19 Marketing Analysis for Rural AmericaColle McVoy
As we navigate the global pandemic, we’ve created a framework consisting of three phases to help manage the uncertainty: Stabilize, Empathize, Optimize.
The last three weeks have been spent working on stabilizing the welfare of our people, companies and business. We are now in the empathize phase, where we gain an understanding of human needs in this new reality and how brands can answer these needs. This deck presents marketing recommendations based on research that reflect current consumer conditions for rural America.
The document provides guidance on how brands can respond to changing consumer behaviors and opportunities during the COVID-19 pandemic. It outlines 4 ways brands are responding: 1) adapting manufacturing to provide essential supplies, 2) discounts/free products, 3) priority shopping, and 4) supporting those impacted. The document also discusses why brands should respond to meet rising consumer expectations of financial, emotional, and practical support. While marketing budgets are decreasing, the document argues brands should maintain marketing to build long-term brand awareness and mental availability, as those who cut marketing often see declines later. It identifies 5 new opportunities for brands during this time: understand customer reality, sell when people want to buy, clear backlogs, plan for recovery, and strengthen
Now, next and near future: Our planning framework for Covid-19 and beyondDani Goodwin
Here at twentysix, we’ve been working non-stop to guide our clients through these uncertain times. From this experience, we’ve produced a free marketing strategy playbook to support businesses with the now, next and near future.
The REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. What does it take for your brand to win a REGGIE? Find out with this handy presentation!
Goodwill Industries is undergoing a brand overhaul to address negative perceptions of second-hand shopping and increase awareness of their mission. The rebranding will focus on maintaining Goodwill's values while improving store appearance and positioning the brand as a choice for those wanting to support their community. Research shows Goodwill of Southern California is highly successful but opportunities exist to grow donations and sales. The marketing plan will employ advertising, social media, and community events to better inform potential customers and donors of Goodwill's community impact. The goal is to increase employment among disabled citizens in California by 5% following a successful rebranding.
Essay On Child Labor. Child Labor Paragraph For StudentsPatricia Lewis
child labour essays | Child Labour | Labour Economics. Essay on child labour paper. An essay on child labour - writerkesey.x.fc2.com. Abby's Child labour Essay. Child labor Essay Example | Topics and Well Written Essays - 1000 words. Essay on child labour - National Sports Clinics. Essay on Child Labour: Samples, Tips & Format 2020 - Leverage Edu. Child Labour Essay in English for Students. Essay : Child Labor | Teaching Resources. Challenges of Child Labor - Free Essay Example | PapersOwl.com. Essay on Child Labour [Child Labour Essay] - Myriadstory. Child labour. Essay on child labor - report574.web.fc2.com.
This document provides a discussion guide for the video "Sowing Seeds...Harvesting Hope" about Foods Resource Bank's work with partners in Guatemala and Nicaragua to address food insecurity. It includes 13 discussion questions about stories from communities in Totonicapán, Guatemala and Mateare, Nicaragua. The guide explores how modest resources and training can help smallholder farmers grow their own food sustainably, as well as the challenges of farming in Central America's mountainous highlands and getting crops to market. It notes Foods Resource Bank's collaborative funding model and discusses the complex factors around global food production, smallholder farming, and building rural-urban understanding.
This document provides an integrated marketing communications plan for the Ministry of Health and Social Services of Quebec to reduce sugary drink consumption among teenagers. It begins with an executive summary that outlines targeting parents of children aged 5-18 with marketing. It then performs external and internal analyses, including of competitors like Coke and Red Bull. Consumer analysis finds that people want more information on health effects. The plan proposes targeting this group with advertising concepts based on visual metaphors. Advertising will occur in the Berri-UQAM metro station and Coup de Pouce magazine. Social media influencer Marilou Bourdon will promote the campaign. The budget is $120,000 CAD with evaluation planned to measure effectiveness.
College Essay Examples - 9+ in PDF | Examples. Sample College Essays. Free Download. Easy to Edit and Print. 27+ Free College Essay Examples Full - scholarship. 002 Essay Example Should College Free Argument Tuition Payments Pdf For .... College Essay Examples - 13+ in PDF | Examples. FREE 11+ Sample College Essay Templates in MS Word | PDF. 32 College Essay Format Templates & Examples - TemplateArchive. College Essay Format: Simple Steps to Be Followed. Admission Essay Examples For College - College Admission Essay Examples .... Example College Essay topics Fresh Narrative Essay Example College .... 24 Greatest College Essay Examples – RedlineSP. College Essay Examples Common App : The Common App Essay Example for .... Nc state mfa creative writing - Smart Dissertations with Qualified ....
The document provides strategic marketing recommendations for the Kalamazoo Gospel Mission (KGM) to raise awareness of its services and engage the local millennial generation. It reviews KGM's current marketing strategies of direct mail, events, website, newsletter and social media. It also examines the issue of homelessness locally and nationally and reviews similar service providers. Primary research on perceptions of KGM is summarized and problems and opportunities are identified. Specific engagement and strategic recommendations are provided regarding messaging, websites, social media, communication channels and staffing.
The document provides background information on the YMCA organization and the Ashland YMCA chapter. It details the Ashland YMCA's history, facilities, programs, memberships, staffing, and current marketing situation. It analyzes the Ashland community demographics and notes that the YMCA's biggest demographic is individuals over 65, while those aged 25-35 are the lowest. It also identifies the Kroc Center as the YMCA's main competition. The goal of the public relations campaign is to increase the YMCA's brand awareness in Ashland and attract more visitors through opportunities like partnerships, expanded media presence, and promoting community values. Challenges include limited technology, reluctant management, and an inconsistent messaging voice.
This document discusses opportunities and challenges facing the charity sector in 2016. It notes that 2016 will be a year of change as new regulations and scrutiny take effect following scandals in 2015. However, it also highlights positive factors, such as thousands of volunteers continuing to donate time and money to support important causes. It argues the sector must avoid knee-jerk reactions to challenges and instead focus on leadership, transparency, and beneficiary needs. Overall the sector faces difficulties but also opportunities to innovate in responding to pressures and serving communities.
ICNSW Covid-19 Community Impact and Recovery Forum Report EliasAttia1
A report on the experiences of Australian Muslims living in Western Sydney during the 2021 Covid-19 lockdowns. Published by the Islamic Council of NSW, Australia. The report was completed following an inaugural Covid-19 Recovery Forum on 20 October 2021, telephone interviews and surveys. Most of our respondents came from the Health, Education and community sectors.
This media plan targets mountain campers in Los Angeles aged 25-45 who enjoy hiking, fishing, and camping. The plan allocates $262,380 across magazines, radio, Google ads, and e-newsletters targeting this audience. It analyzes campers' demographic and psychographic traits, showing most camp in the mountains and purchase gear from outdoor retailers. The plan promotes Big 5 Sporting Goods, which offers various camping equipment at low prices, to attract new customers among mountain campers in Los Angeles.
The document summarizes Oak Foundation's mission and history. It commits resources to address issues of global, social, and environmental concern, particularly those impacting the disadvantaged. It was established in 1983 and has since made over 3,600 grants across the globe. In 2015 it made 326 grants totaling $201.87 million to 308 organizations in 39 countries to support issues like child abuse, the environment, housing/homelessness, and human rights.
The document provides an executive summary and advertising campaign recommendations for the Friendly City Food Co-op (FCFC) created by SMADvertising. The goals are to increase membership to 1,000 shareholders, raise awareness of co-ops, and educate people on the benefits of membership. The primary target is middle-income women aged 30-55, and secondary targets are Mennonites/local farmers and academia. Recommended strategies include a Facebook fan page, YouTube video, online brochure and ads, print materials, and a news release to help meet membership goals.
Growing Power is a nonprofit organization that aims to improve access to healthy foods. It operates urban farms and provides training to communities. While Growing Power has made a positive impact, its public relations strategy could be improved. Specifically, it lacks short video content and a strong social media presence, which prevents it from engaging younger audiences. It also has not aggressively pursued influencers or grants. However, opportunities exist to promote the organization through events, hashtags, and sharing success stories online. The primary goal is to increase awareness of Growing Power on a larger scale and among youth.
Get Advertising Smart - Realistic Advertising: Aspirational to Honestemmersons1
Brands today are increasingly portraying a more realistic way of life in their advertising. This week's article looks at the reasons for this shift, and who is doing it well.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
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Recruiting in the Digital Age: A Social Media MasterclassLuanWise
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1. Hume
Christian
Camps
Where Faith Meets Adventure
www.reallygreatsite.com
hello@reallygreatsite.com
+123-456-7890
Presented By:
Gough Consulting
Presented To:
MAY 2023
2. I. Executive
Summary
01
III. Business
Description
03
II. The
Operations
04
IV. Product List 05
V. Industry
Background
06
VI. Competitor
Analysis
07
VII. Market
Analysis
08
VIII. Marketing
Plan
09
IX. Financial
Plan
11
X. The Future 12
Table of
Contents
3. Executive
Summary
Mission:
Hume Christian Camps has
provided a safe, Christian-
filled experience for people of
all ages since 1946
VIsion:
To be the go-to place for
individuals to come to and
reconnect with nature and
commit (or recommit) their
lives to Christ.
01
4. THE PRODUCT
Hume Christian Camp has provided a safe, Christian-
filled experience for people of all ages since 1946.
THE OVERALL INDUSTRY
As women's labor force participation rate has
increased and the number of families without a stay-
at-home caregiver has grown, the need for child care
has risen.
THE COMPETITORS
The Day and summer Camps industries experience a
low market share concentration. The top three
industry operators account for less than 10% market
share in 2021.
THE FINANCIAL STATUS
Over the five years to 2021, the industry experienced
growth due to greater consumer spending and
disposable income levels. However, the onset of the
COVID-19 (coronavirus) pandemic in 2020 reversed
the positive trends from the beginning of the period
FUTURE PLANS
Launching a Family Camp in a campground setting
would allow solid revenue and significant and
profound spiritual impact at a generational level. It
should also be an enormous tool to significantly
expand our donor base, with people directly seeing
spiritual fruit in their families.
Executive Summary
02
5. BUSINESS DESCRIPTION
Who Is Hume Christian Camp?
Hume Christian Camps has provided a safe, Christian-filled experience for people
of all ages since 1946. Overlooking God's amazing glory at four different locations,
the camp offers youth overnight and day camps, adult retreats, and guest groups.
Camp Hume has been a place for individuals to come to and reconnect with nature
and commit (or recommit) their lives to Christ.
03
Why Hume Christian Camp?
The camp had an end or year revenue of $21.2M
with $4.5M in donations and gave our $195K. At
year's end, Hume Christian Camps had a net
surplus of $3.5M. Though the industry suffered a
significant downturn during the pandemic, the
industry is expected to benefit from larger
economic trends; for example, per capita
disposable income is expected to increase at an
annualized rate of 2.6% during the period, along
with an annualized 6.2% increase in total recreation
expenditure. Furthermore, population growth
supports the demand for camp attendance, as the
proliferation of families eventually increases the
potential size of the industry's largest market by
adding more children. Changes in key
demographics, such as the number of children and
adolescents, are expected to continue providing
the core market for most camping programs.
Where Faith Meets Adventure
6. THE OPERATIONS
Hume Christian Camps are made of four locations
04
Camp Hume
Lake Hume
Purchased in January of
1946 by a group of
Christian men. The 320
Acre property included
Lake Hume Hotel, a store,
a service station, a post
office, 22 cottages, and 22
boats. That summer, the
camp was opened to 670
campers and 15
volunteers; since that first
summer, more than a
million people's lives have
been changed through the
ministry.
Hume New England
New England
was originally a Christian
camp run by New England
Keswick. New England
Keswick was established in
1941, and for 70 years it
served as the youth in a
Christian
camp setting. In 2010, the
two camps joined forces,
and when New England
Keswick found themselves
in financial trouble, Camp
Hume purchased the
property, and Hume New
England was established.
Hume SoCal
San Bernardino mountains
beautifully situated in the
San Bernardino mountains.
In 1981 Green Valley
Christian Camp broke
ground. In 2020, Calvary
Chapel released the camp
after much prayer and
guidance and is now
leasing the property to
Hume Christian Camps. To
this day, there is a
harmonious relationship
between the two entities.
Joshua Wilderness
Institute
Our 9-month
discipleship program is
designed as a 'gap-year'
camp for young people
to learn and focus on
discipleship. This
program helps lay the
foundation for young
adults in their lifelong
walk with Christ.
7. PRODUCT LIST
Some of what we offer at Hume Camps
05
Youth Camps
provides children and teenagers with a
transformative and memorable experience
in a safe and supportive environment.
Campers participate in a wide range of
activities, fostering personal growth,
building friendships, and creating lasting
memories.
Adult Retreats
Provide a rejuvenating and enriching experience
for individuals seeking relaxation, personal
growth, and a break from their daily routines.
These retreats offer a serene and peaceful
environment, allowing adults to recharge, reflect,
and engage in activities tailored to their needs
and interests.
Joshua Wilderness Institute
Designed to provide campers with a
transformative and immersive experience that
deepens their understanding of the Christian faith,
encourages spiritual growth, and equips them to
live out their beliefs in their daily lives.
8. Age 13 to 17
36%
Age 10 to 12
30.9%
Age 9 and younger
30.1%
Adult
3%
Industry
Background
06
A Gap in the Market
The Day Camp and Summer Camp industries provide
camping services for children of a wide age range.
The COVID-19 pandemic has brought a shift in the
demand for summer camps. For example, most
parents will likely feel more comfortable sending their
children to a day or overnight camp if they can be
vaccinated or be around others vaccinated.
Therefore, demand from major markets is expected
to shift as the coronavirus continues to evolve. For
instance, the segment for ages nine and younger will
likely expand back to pre-pandemic levels in 2022 as
the five and under crowd is now eligible for the
vaccine. Therefore, one can anticipate the
percentage to grow.
Corporate Day and Summer Camps
in the Entire U.S
The Day and summer Camps industries experience a
low market share concentration. The top three industry
operators account for less than 10% market share in
2021. This low concentration can be attributed mainly
to the widespread nature of the industry, as most
industry operators and their establishments cater
mainly to specific regions or niche consumer bases
across the entire United States.
The industry's top two companies, the YMCA of the
USA and the Boy Scouts of America are longstanding
organizations that have a presence in almost every
state. Besides those two large organizations, many day
and summer camps are organized by local, nonprofit
institutions such as churches, schools, or daycare
programs.
Additionally, the majority of industry operators are
generally private, family-run companies. Over the
next five years, the concentration for both industries is
expected to remain low as new camp programs
continue to pop up throughout the area.
Major Market Segmentation for the Day Camp Industry 2021
9. Goliath has weaknesses
The industry's top two companies are the
YMCA of the USA and the Boy Scouts of
America, which are longstanding
organizations that have a presence in almost
every state. The YMCA has a strong brand
presence and a long-standing reputation for
its commitment to Christian values,
community engagement, and promoting a
healthy lifestyle. It is widely recognized as a
trusted organization that provides diverse
programs and services for individuals of all
ages.
STRENGTHS WEAKNESSES
Established Brand
Diverse Program Offerings
Extensive Network
Community Engagement
Regional Variation
Funding Constraints
Limited Target Market
OPPORTUNITIES THREATS
Partnerships and Collaborations
Digital Transformation
Health and Wellness Trends
Competition from Fitness Centers
Changing Demographics
Technological Disruption
COMPETITOR ANALYSIS
Even David beat Goliath
07
San Bernardino
San Bernardino is home to 2.2
million people. Of this population,
234,457 are middle and high-
school-aged. Only 41% of the San
Bernardino residents identify as
Christians. This area is ideal for
Hume Christian Camps to expand
their SoCal campus.
In 2020, it was reported that the
median household income was
$83,424, with 88% of residents
living above the poverty level.
10. Instilling Values
Strengthening
Community Bonds
Encouraging Outdoor
Exploration
GOALS
Balancing Commitments
Sustaining Motivation
Expanding Knowledge
CHALLENGES
Eco-friendly Lifestyle
Volunteering
Opportunities
Nature-based
Recreation
LIKES
Environmental Neglect
Non-eco-friendly
Products
Lack of Community
Engagement
DISLIKES
Eco-conscious
Community-oriented
Nature enthusiasts
PERSONALITY
Renewable Energy
Recycled and Up-
cycled Products
Outdoor Gear and
Nature Exploration
Equipment
PRODUCTS THEY ENJOY
CUSTOMER
PERSONA
08
Bio
The Brook family is a well-
established, eco-friendly
family deeply rooted in their
community. They prioritize
sustainability, volunteering,
and fostering a love for
nature in their daily lives.
The parents, Mr. and Mrs.
Brook, are actively involved
in their local church and
often engage in various
volunteer activities. They
are passionate about
instilling these values in
their two children, ags 10
and 11.
The Brook Family
Married Couple: Mid-30s
2 kids ages: 10-11
Father: Engineer
Mother: Head of Marketing
The Brook family cares
about their tight nit
community and wants to
make a difference in their
home and their community
by walking with Crist.
11. 09
MARKETING PLAN
1. Search Engine Optimization (SEO)
To ensure that Camp Hume's website appears prominently in search
results, the camp employs SEO techniques, such as using relevant
keywords and creating valuable content. This helps draw more organic
traffic to the site and increases the visibility of the camp among parents
searching for programs.
2. User-friendly Website Design
Camp Hume's website is designed to be visually appealing, easy to
navigate, and mobile-friendly. This ensures a seamless user experience,
allowing parents to access and explore the site's content with ease, thus
reducing the likelihood of potential clients leaving the site due to
frustration.
3. Accessible Registration Information
To make it easy for parents to enroll their children in the camp, Camp Hume
prominently displays registration information and provides a user-friendly
registration process on their website. This includes clear instructions,
essential forms, and payment options that cater to various preferences.
4. Email Marketing
Email marketing is a powerful tool used by Camp Hume to keep parents and
potential clients informed about seasonal promotions, upcoming events,
and important updates. Subscribers receive targeted, personalized
messages that help foster a sense of community and trust between the
camp and its clientele.
5. Social Media Integration
Recognizing the power and reach of social media, Camp Hume maintains
active profiles on popular platforms such as Facebook and Instagram.
These channels are used to share engaging and visually appealing content,
showcase camp experiences, and interact with parents and campers
through comments, messages, and shares. By leveraging social media,
Camp Hume fosters a strong online presence and facilitates word-of-mouth
marketing among its community.
Parents who are considering enrolling their children in a camp typically conduct online research to
explore various programs available in their area. For many, the camp's website serves as their initial
introduction to the organization, so it is crucial to leave a positive first impression. Camp Hume
understands the importance of a strong online presence and utilizes the following tools and
strategies on their website to effectively engage and inform potential clients:
12. Define our
Target Market
Develop a Unique
Value Proposition
Online Presence
Branding and
Messaging
Strategic
Partnerships
10
MARKETING PLAN
The road map to target market
We identified the specific demographics and
psychographics of the target audience for
Hume Christian Camp. This includes families,
church groups, youth organizations, and
individuals interested in Christian-based
experiences and personal growth.
Hume Christian Camp's unique value
proposition lies in its immersive faith-based
experience, expertly trained staff, and
adventurous outdoor activities. Campers have
the opportunity to deepen their faith,
experience spiritual growth, and build lasting
friendships within a supportive community.
The camp also focuses on developing
leadership and life skills, providing a fun and
memorable experience that blends faith
teachings with exciting outdoor adventures.
Hume Christian Camp's branding and
messaging strategies aim to effectively
communicate its unique value proposition.
Through consistent messaging, storytelling,
and a faith-centered approach, the camp
showcases its transformative experiences,
expert staff, and exciting outdoor adventures.
Emphasizing family-friendly appeal, engaging
social media content, and transparent
communication, Hume Christian Camp creates
a strong brand presence that resonates with
the target audience and inspires campers and
their families.
Building a visually appealing and user-friendly
website that provides comprehensive
information about the camp's programs,
facilities, and testimonials. Optimize the
website for search engines to improve online
visibility. We also utilize social media platforms
to engage with the target audience and share
camp-related content.
Establishing partnerships with churches,
youth organizations, and community groups
to promote the camp's offerings.
Collaborating on events, co-host workshops,
or offering exclusive discounts to their
members. Developing a referral program to
incentivize current campers to refer new
participants.
13. 11
FINANCIAL PLAN
Capital Requirements
The table show the capital
requirements for FY 22. FY 2022 VALUE PERCENTAGE
Labor & Benifits $11,121,128 50%
Other Expenses $10,498,580 48%
CEQA
Compliance
$479,964 2%
TOTAL $22,099,672 100%
Financial Outlook
The table depicts a summary
of change in Camp Hume's
financial position from FY 22
to FY 23.
US$ M FY'22 FY'21
YOY
change
Revenue 31.56 32.4 2.3%
Expenses 22.1 22.62 -2.36%
Profit 9.46 10.77 12.95%
14. 12
Future Plans
& Milestones
Ignite Your Faith, Embrace Adventure
Reaching New Heights
Phase I, market research, and strategic
planning are conducted. Phase II focuses
on acquiring or establishing new
branches and upgrading technological
infrastructure. Phase III involves
enhancing product offerings, forming
strategic partnerships, and implementing
customer relationship management
strategies. Phase IV includes evaluating
initial expansion success, exploring
mergers or acquisitions, and
strengthening digital banking capabilities.
Phase V emphasizes continuous
monitoring, operational improvement,
innovation, and long-term growth
planning.
15. 2024
Future Plans
& Milestones
Timeline outlining the key milestones and phases
13
2025
2026
2027
Increase the SoCal location's capacity to accommodate
750 occupants by expanding existing facilities and
conducting market research to understand campers'
needs.
Develop Scenic Lodge Adult Facilities,
including multipurpose, dining, recreational,
and camp retail facilities, to cater to adult
campers and create an immersive experience.
Establish an elementary-age and outpost
camp with dormitories, platform tents, and
multipurpose spaces, offering engaging
programs and activities for elementary-aged
campers.
2028
Create a new youth camp with additional
dormitories and multipurpose facilities,
providing a dynamic environment for spiritual
growth and leadership development among
youth campers.
Develop Family Accommodations, including multipurpose
facilities, dining areas, and recreational spaces, to offer a
welcoming environment for families seeking retreat
experiences and bonding opportunities