Mazoon is considering introducing a camel milk powder product in Oman to tap into the emerging market for camel milk. Visual Language proposes developing a holistic brand strategy and design concept for the camel milk powder, including a packaging design. They suggest highlighting Mazoon's mission of increasing milk consumption and nutritional well-being as the core concept. Mazoon's infinity brand identity could also be extended to all aspects of the camel milk brand touchpoints.

1. All copyrights belong to - Visual Language

2. All copyrights belong to - Visual Language
Camel Milk Powder
Mazoon (camel milk powder) product
extension strategy+design way forward.
A vast market opportunity for ‘Camel Milk’
powder in the milk category is waiting to
be tapped. Mazoon could tap this emergent
opportunity by extending its milk product range
by introducing Camel Milk in the Sultanate of
Oman market.

3. All copyrights belong to - Visual Language
Understanding the mission & vision
of Mazoon brand and bringing it to
the forefront.
What we noticed that this novel effort of
Mazoon brand is not high-lighted in all brand
touchpoints. We believe it is a great brand story
to tell; hence came up with a unit that could
eventually go across all touchpoints, including
‘Camel Milk’ powder packaging design.

4. All copyrights belong to - Visual Language
Understanding the mission & vision
of Mazoon brand and bringing it to
the forefront.
Another significant Mazoon’s contribution is
increasing per capita milk consumption, which
ensures children’s nutritional well-being. We
could develop this as the base concept for the
milk category, wherein we high-light Nutritional
Health.

5. All copyrights belong to - Visual Language
Visual Language brand strategy+design:
What we are sharing with you:
1 Developing holistic Camel Milk powder brand strategy+design concept
2 Developing a Camel Milk powder packaging design
3 Camel Milk powder brand extension materials

6. All copyrights belong to - Visual Language
Mazoon Brand Identity Asset:
Infinity is an inherent concept
of Mazoon, and it has a
tremendous power that could
be brought into the Camel Milk
brand.
Furthermore, Mazoon’s
core infinity concept could
be extended into all brand
touchpoints, including
packaging, advertising, and
promotional material.

7. All copyrights belong to - Visual Language

8. All copyrights belong to - Visual Language

9. All copyrights belong to - Visual Language

10. All copyrights belong to - Visual Language

11. All copyrights belong to - Visual Language
Visual Language brand strategy+design
tool:
Brand Identity Prism, is a
concept for describing a
brand’s identity through
its characteristics. The
prism diagram is a useful
visualization for identifying
not only a brand’s core
characteristics, but how they
relate to one another.

12. All copyrights belong to - Visual Language