camelcare is a new company that sells cosmetic products based on camel milk, including two cream products - ccface and ccbody. The company has analyzed the market opportunity for premium cosmetics based on camel milk for the target demographic of 30-55 year olds. camelcare's business model and financial projections indicate the potential for profitability and growth of the company.

1. DSM presents:
Alexander Krass
camelcare Federico Colonna
Stefania Zunino
Julia Barreiro
Anna Bertolini
Carolina Turri Arianna Libio
The innovative way to feel fresh. OK

2. The idea Market analysis Value
S W
O T NECESSARIO??!
ALTERNATIVA 1
Finance SWOT Future

3. The idea Market analysis Value
• what’s behind • marketing
• customers
• brand • pricing
• competitors
• structure • supply chain
S W
O T
Finance Future SWOT - Analysis
NECESSARIO???!
• cost structure
• final description
• revenue streams • what’s next? ALTERNATIVA 2
of the company
• scenario analysis

4. What is camelcare ?
two brandnew creams based on camel milk
antioxidant, freshness-effect, elastic skin
target group: 30-55 year-old
big gap in premium channels
40% of EBITDA margin is a great financial
performance
new products and partnerships ensure CONTENUTO
innovation VA BENE???

5. The idea OK

6. The idea: a new category of cosmetic products
What is camelcare ? camelcare
It’s a company that sells
cosmetics based on camel
milk.
SLIDE PER LA PRESENTAZIONE
DELL’ AZIENDA-
CHI SIAMO?
PERCHE’ COSMETICI?
CRESCITA DEL MERCATO!!
Idea Market analysis Value Finance Future SWOT

7. Properties of camel milk in cosmetics
antioxidant
keeps skin elastic
prevention of acne
10x calcium and iron
3x vitamine C
freshness-effect
OK
Idea Market analysis Value Finance Future SWOT

8. The cream line: Two mindblowing creams
ccface ccbody
camelcare
camelcare
Ingredients:
camel milk (30%)
blablablabla
mamamama
lolololo
ccface is a ... ccbody is a ...
manca
descrizione!
-> A COSA
SERVE?
Idea Market analysis Value Finance Future SWOT
-> INGREDIENTI?

9. The S.r.l structure is the best option for our company
S.p.A S.r.l S.n.c
1) ability to decide,
1) liability limited to your
1) responsibility limited depending on the
capital
to invested capital agreements between
partners
2) minimum capital is
2) easy tranfer of funds
10.000€ 2) no budget publication
1) 120.000 € of capital to 1) complex accounting
invest 1) high responsibility of
partners
2) complex operating 2) Corporate Officers
rules required
OK
Idea Market analysis Value Finance Future SWOT

10. camelcare S.r.l
Stefania Zunino Alexander Krass Julia Barreiro
CFO CEO Marketing
vi piace camellabs o
preferite semplicemente
Research?
Carolina Turri Anna Bertolini Federico Colonna Arianna RUOLO DI
MANCA IL Libio
public relations KOLEN!
camellabs Future purchasing & logistics
FOTO UNIFORMI!
Idea Market analysis Value Finance Future SWOT

11. Market analysis OK

12. 30-55 year-old are target group, packaging is relevant
73%
80
49%
60
35%
40
20
0
15-29 30-55 >56
73% of the 30-55 year-old people would 3 out of 5 think that the
buy face and body creams based on packaging design is relevant in a
camel milk cosmetic product
altre scoperte
dalle survey?
Idea Market analysis Value Finance Future SWOT

13. ...
61 million 26 million 1,56 million
people 43% 30-55 old 6% income >
100.000€
Manca un
bel titolo!
Idea Market analysis Value Finance Future SWOT

14. ...
159€ 32% 3%
spent yearly for of cosmetics
of market
cosmetics in are for face
share
Italy and body
15% 3%
17%
248 million € 79,4 million € 2,4 million €
Manca un
bel titolo!
Idea Market analysis Value Finance Future SWOT

15. The competitors: a big gap for camelcare
natural
L’Erbolario camelcare
milk
Balansino
essence
asino
indirect
CAMeLK Radial
snake direct
Nivea cream
Garnier
Dove
PREZZI???
channel
supermarket herbalist’s internet premium
Idea Market analysis Value Finance Future SWOT
supermarket

16. OK

17. Supply chain
Purchase of Production Branding of Selling Enjoy
camel milk of cream cream cream cream
0,10€/ camelcare
+ 3€/ camelcare
24,90€/ camelcare
+ 12€/ camelcare
= 40€/ camelcare
COME ABBIAMO
DECISO IL
Idea Market analysis Value Finance Future PREZZO?
SWOT

18. Finance OK

19. Profit and loss
Revenues Production camellabs Marketing Employees Other EBIT
expenses
7,8m € 3,2m € 0,8m € 0,8m € 0,1m € 0,3m € 2,5m €
41%
10%
100%
11%
2% 4%
32%
calcolare numeri e
percentuali dal profit
and loss di MATTEO
Idea Market analysis Value Finance Future SWOT

20. Cashflow
!1.800!€!!
Liquidität(in(Tausend(€(
!1.600!€!!
!1.400!€!!
Startkapital:!!!
!1.200!€!!
€!25!Tsd.!EK! Liquidität:!
€!50!Tsd.!FK!
!1.000!€!! €!10!Tsd.!!
!800!€!!
Umsatz!setzt!im!
!600!€!! 3.!Monat!ein!
!400!€!!
!200!€!!
!"!€!!
Monat! Monat! Monat! Monat! Monat! Monat! Monat! Monat! Monat! Monat! Monat! Monat! Monat!
0! 1! 2! 3! 4! 5! 6! 7! 8! 9! 10! 11! 12!
MANCA
Idea Market analysis Value Finance Future SWOT

21. Scenario-analysis
MANCA
Idea Market analysis Value Finance Future SWOT

22. Capital structure
MANCA
Idea Market analysis Value Finance Future SWOT

23. What comes next?
Future OK

24. New cream lines and partnerships ensure innovation
cclight ccdeo This Italian department store
has 87 POS in Italy and 15
more around the world. It sells a
camelcare lot of face and body creams
and would be perfect to
expand.
camelcare
Ingredients:
camel milk (30%)
Really
efficient
against
sweat!
The Arabian airline could sell
the prestigious creams on
board of the planes.
OK
Idea Market analysis Value Finance Future SWOT

25. S W
O T
SWOT Analysis OK

26. SWOT - Analysis
S W
O T
colori per
SWOT?
TUTTI INSIEME
Idea Market analysis Value Finance Future SWOT

27. Come visit us on our website:
camelcare
.com
Like us on Facebook:
facebook/camelcare.com
Follow us on Twitter:
@camelcare

28. Say hello to camelcare.
The innovative way to feel fresh.
camelcare
ADVERTISING!
VI PIACE?

29. Conventional creams don’t work?
Try the camel.
camelcare
Ingredients:
ADVERTISING!
camel milk (30%)
blablablabla
mamamama
VI PIACE?
lolololo

30. Try the camel. ADVERTISING!
VI PIACE?

31. MATERIALE PER 8 MAGGIO!
• bicchiere di latte (mucca)
• prototipo? facciamo stampare un layout su
della carta speciale e poi l’incolliamo su un
barattolino?
• advertising poster da attaccare?
• targhette nome e ruolo in azienda?

32. Alexander Krass Stefania Zunino A
camelcare camelcare
CEO CFO
Julia Barreiro
Carolina Turri
camelcare
camellabs
marketing
Anna Bertolini Arianna Libio
camelcare camelcareTARGHETTE
public relations purchasing & logistics

33. VIDEO-1
Testimonianze: tizio banca: “Progetto molto interessante!
Business plan convincente!”
tizio banca Caro / uomo in un ufficio
esperto: “Crema che ha tutte le proprietà per
funzionare! Facile da produrre!”
professoressa di chimica (Strauss/Degenkolb)
Rinascente / Excelsior: “Crema di un certo
prestige! Perfetta per essere venduta da noi”
uomo nel reparto creme della Rinascente
intervistati per strada: “Molto interessante, la
proverò!”

34. VIDEO-2
TECNICA
• Riprese in PRIMO PIANO
•senza rumori di sottofondo
COSA CI SERVE?
• Reflex che faccia video in HD ( Anna Richter? Stefi? Ari?)
• trepiede per evitare riprese mosse
• TEMPO (lunedì/ martedì??)