This document discusses trends for Web 3.0 and essential business practices. It outlines 4 trends that may change minds: 1) personalization using audience targeting technologies, 2) consolidated convergence of services through successful examples, 3) augmented reality and possible applications, and 4) ensuring relevance which is crucial for success. It also provides 3 best practices: 1) understanding clients by closely monitoring consumers, 2) managing an engaging lifecycle with customers through interaction strategies, and 3) capturing, measuring and comparing key metrics and intelligence to optimize performance.
Retailers, specifically multichannel retailers, face great challenges reaching customers in an increasingly complex landscape of communications media and sales channels. Fabrique has developed an easy to follow method in getting the most out of the relationship with your customers. Examples are from Dutch and international retail and fashion.
This updated presentation is aimed at marketeers and senior designers.
Retailers, specifically multichannel retailers, face great challenges reaching customers in an increasingly complex landscape of communications media and sales channels. Fabrique has developed an easy to follow method in getting the most out of the relationship with your customers. Examples are from Dutch and international retail and fashion.
The presentation is aimed at marketeers and senior designers.
Kaospilotpresentasjon Rotary Club TrondheimMads Bruun Høy
This document discusses an organization called KAOSPILOTS that focuses on creativity and innovation. The organization aims to help its members win in their communities, organizations, and with customers through creative problem solving.
The document provides an overview of web marketing best practices in 2010. It discusses focusing on metrics that can be controlled like lead generation. Social media is positioned as the new "virtual 5 to 7" for generating qualified leads in a cost-effective manner. Specific tactics recommended include using LinkedIn to create virtual communities and listening to customers through analytics to improve conversion rates and traffic. The conclusion emphasizes generating value for the three key clients of shareholders, customers, and search engines through an balanced marketing mix and strategic approach.
This document discusses trends related to Web 3.0 and essential business practices. It outlines 4 trends that may change one's mind about Web 3.0: 1) Personalization through advanced audience targeting and dynamic semantic search. 2) Consolidated convergence of platforms through unification of technologies. 3) Augmented reality and its possible applications. 4) Relevance as critical for success, as seen through companies like Google. It also describes 3 best practices for businesses: 1) Understanding clients through tools like eye tracking. 2) Managing an engaging customer lifecycle. 3) Capturing, measuring, and comparing key metrics and competitors.
Retailers, specifically multichannel retailers, face great challenges reaching customers in an increasingly complex landscape of communications media and sales channels. Fabrique has developed an easy to follow method in getting the most out of the relationship with your customers. Examples are from Dutch and international retail and fashion.
This updated presentation is aimed at marketeers and senior designers.
Retailers, specifically multichannel retailers, face great challenges reaching customers in an increasingly complex landscape of communications media and sales channels. Fabrique has developed an easy to follow method in getting the most out of the relationship with your customers. Examples are from Dutch and international retail and fashion.
The presentation is aimed at marketeers and senior designers.
Kaospilotpresentasjon Rotary Club TrondheimMads Bruun Høy
This document discusses an organization called KAOSPILOTS that focuses on creativity and innovation. The organization aims to help its members win in their communities, organizations, and with customers through creative problem solving.
The document provides an overview of web marketing best practices in 2010. It discusses focusing on metrics that can be controlled like lead generation. Social media is positioned as the new "virtual 5 to 7" for generating qualified leads in a cost-effective manner. Specific tactics recommended include using LinkedIn to create virtual communities and listening to customers through analytics to improve conversion rates and traffic. The conclusion emphasizes generating value for the three key clients of shareholders, customers, and search engines through an balanced marketing mix and strategic approach.
This document discusses trends related to Web 3.0 and essential business practices. It outlines 4 trends that may change one's mind about Web 3.0: 1) Personalization through advanced audience targeting and dynamic semantic search. 2) Consolidated convergence of platforms through unification of technologies. 3) Augmented reality and its possible applications. 4) Relevance as critical for success, as seen through companies like Google. It also describes 3 best practices for businesses: 1) Understanding clients through tools like eye tracking. 2) Managing an engaging customer lifecycle. 3) Capturing, measuring, and comparing key metrics and competitors.
The document outlines The North Face's Tri-Peak Plan to drive innovation and growth across three key areas: Outdoor, Performance, and Action. It discusses strategies to leverage digital experiences and new media, renovate retail stores to enhance storytelling, and implement a product innovation process. Simulation analyses show how revenue could increase from $3 billion currently to over $6.5 billion by 2020 through focusing marketing investments and achieving targeted regional and category growth rates. Sensitivity analyses identify the impact that varying assumptions could have on revenue outcomes.
This document discusses consumer engagement in the digital age and insights from Philips Family Rewards program. It emphasizes that consumers no longer trust traditional marketing approaches and instead believe recommendations from friends on social media. The document outlines a digital CRM methodology focused on understanding consumer needs through data, taking a 1-1 approach, being multichannel, having an action-reaction cycle, and measuring effectiveness. The methodology includes analysis, recommendations, deployment, ongoing evaluation and maintenance to engage consumers over time through multiple touchpoints.
This document provides advice for new product owners on their role and responsibilities in Scrum. It discusses establishing a clear product vision through collaboration. An effective vision should describe the target customer and value proposition in a concise, memorable way. It also covers principles for effective story writing like defining requirements of ready and focusing on user experience. Release planning techniques like story mapping and calculating team velocity are presented. The document emphasizes that an empowered, dedicated product owner with a strong vision is key to achieving great results with Scrum.
This document is a magazine called "Website Magazine" that focuses on topics related to website design, development, and marketing. The cover story discusses the importance of website design and development for achieving business goals. Other articles provide information on forming online joint ventures, video advertising networks, Google product extensions, user experience, content delivery networks, conversion optimization techniques, second-tier search engines, usability testing, and more. The magazine also includes regular sections on industry news, mobile marketing, search engine optimization, analytics, and a resource guide.
Lean Branding: Positioning your early-stage company for success - MaRS Best P...MaRS Discovery District
Mary Jane Braide will highlight branding essentials for start-ups and social enterprises in the early stages of development. It’s never too soon to establish a clear value proposition and your positioning—even if it feels like everything is in a state of flux!
This document provides guidance on how to brand a cleantech company to attract partners, investors, licensees and customers. It recommends aligning the brand with the vision of reducing dependence on foreign oil and greenhouse gases. The brand should be focused on the customer perspective and define the specific roadblock the company removes. It also stresses the importance of educating audiences simply about the new solution and business case in order to be seen as a thought leader in the field. The branding should have clear and differentiated value propositions for different target audiences.
This document discusses the concept of pivoting in startups. It summarizes the founder's experience with LivingSocial over many years, during which they tried several different business ideas before finding product-market fit. Some of their early ideas like social application consulting and a visual bookshelf site did not prove scalable. Through persistence and many pivots, they eventually succeeded with LivingSocial's daily deals platform in 2009. The founder emphasizes the importance of measuring everything, learning quickly, and iterating until finding a successful product.
Chevrolet & Performics OneSearch Case StudyRichard Kirk
This document summarizes a test conducted by Chevrolet Europe to better understand the relationship between paid search and organic search, and how to optimize both channels. They tested three different keyword strategies across multiple markets and languages: 1) dominate generic keywords, 2) separate paid and organic, and 3) remove paid keywords. The dominate strategy led to a 241% increase in organic traffic, 542% increase in paid traffic, and a large increase in total conversions while keeping costs low. Attribution analysis also found 25% more conversions could be attributed to organic keywords when accounting for all touchpoints. The takeaway is that SEO alone is not enough and the two channels work best together when given the opportunity to complement each other.
The document provides a guide to software pricing. It begins by discussing using economics to understand pricing, using a hypothetical time tracking software as an example to illustrate a demand curve. It notes that in reality, determining the demand curve is difficult as it depends on many dynamic factors. The chapter then discusses that a product is more than just the software itself, and examines how companies like Sage succeed by understanding what their whole product provides to customers beyond just the software. It stresses the importance of understanding customers' perceived value of a product when determining price.
Levi's sees digital as a key enabler for brand transformation. To stay relevant, Levi's must transition from an advertising-driven model to an integrated brand experience model across online and offline channels. Digital provides opportunities to create immersive and engaging experiences for consumers through innovative content and services. This includes transforming the website into an online flagship and enhancing physical stores with digital touchpoints to seamlessly connect online and offline experiences. The goal is to make the brand more consumer-centric and drive business growth through digital innovation.
This document discusses customer development and the business model canvas. It explains that most startups fail because they focus on the product without talking to customers. The business model canvas is introduced as a tool to plan a business using 9 building blocks: key partners, activities, value propositions, customer relationships, segments, channels, revenue streams, resources, and cost structure. Customer development involves testing hypotheses about the business model with customers through minimum viable products and getting feedback to iterate quickly. Examples of pivots based on customer feedback are provided. The importance of validating problems and solutions with customers prior to seeking funding is emphasized.
Le passage de l'analogique au digital a transformé à ce point le paysage médiatique qu'il a modifié complètement les habitudes du consommateur et sa relation avec les marques. L'entonnoir traditionnel du marketing a explosé. Ecouter le consommateur est essentiel mais garder le contrôle est fondamental pour la survie des marques. La stratégie des moyens de communication joue un rôle central dans ce défi.
This document provides strategies for creating an effective positioning story to differentiate a company's products or services in the market. It outlines a new positioning model focused on the buyer's perspective. It then describes 9 rules for effective positioning, including focusing on a specific buyer persona, owning a well-defined problem, taking a corner of the room rather than trying to be everything to everyone, and communicating through stories rather than technical specifications. The document also provides examples of how to apply these rules by developing positioning pillars, powerful messages, and launch strategies focused on a journey rather than a single event.
This document discusses how multivariate testing (MVT) was used by Orange, an online telecommunications company, to improve the performance of their website. MVT analyzes thousands of variations of web page elements like images, text, layouts, and calls to action to determine which combination performs best. For Orange, testing different creative elements on their shopping page led to a 75% increase in click-through rates. On other pages, testing things like animated images versus static images increased conversion rates by up to 10%. The document advocates that MVT allows companies to continuously improve their online operations and revenue by getting direct feedback from customers on what content and designs they engage with most.
This document discusses how multivariate testing (MVT) was used by Orange, an online telecommunications company, to improve the performance of their website. MVT analyzes thousands of variations of web page elements like images, text, layouts, and calls to action to determine which combination performs best. For Orange, testing different creative designs for their shop page found a version that increased click-through rates by 75% compared to the original. MVT allows companies to continuously test and improve their websites based on how customers actually respond, rather than relying only on assumptions or opinions.
Sales & Marketing Aligning for Impact, Kevin Starner, Karen SnyderCorporate Visions
This document discusses aligning sales and marketing through corporate messaging. It notes that much of the messaging created by marketing goes unused, and salespeople spend significant time creating their own materials. The solution presented is to define and sequence corporate messaging events, establish a message creation process involving marketing, product management, and sales, and develop an organizational messaging culture. Metrics on messaging training programs and their impact on stalled deals are provided. The benefits of collaborative messaging tools and developing messaging as a core competency are also discussed.
BtoB : Digital for Business - English VersionVanksen
This document provides guidelines for optimizing BtoB websites and generating digital leads. It discusses establishing a digital presence, creating high-quality website content, and the importance of usability and conversion optimization. Key recommendations include developing different types of content to engage users, prioritizing important information visually, and conducting usability testing to improve the user experience and conversion rates. The overall message is that a strategic and user-centered digital approach is important for BtoB companies to effectively generate leads and differentiate themselves online.
Managing brands in digital and social channelsGewoon Groen
This document discusses managing brands in digital and social channels. It notes the shift from mass media and push marketing to social media, wisdom of crowds, and two-way dialogue. Case studies show risks of not engaging on social media and benefits of transparency, interaction, and community building. Key success factors include being open and sharing. Metrics like net promoter scores can measure impact. Brands must adapt to changing customer expectations and invest in social media presence, interaction, and content.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
The document outlines The North Face's Tri-Peak Plan to drive innovation and growth across three key areas: Outdoor, Performance, and Action. It discusses strategies to leverage digital experiences and new media, renovate retail stores to enhance storytelling, and implement a product innovation process. Simulation analyses show how revenue could increase from $3 billion currently to over $6.5 billion by 2020 through focusing marketing investments and achieving targeted regional and category growth rates. Sensitivity analyses identify the impact that varying assumptions could have on revenue outcomes.
This document discusses consumer engagement in the digital age and insights from Philips Family Rewards program. It emphasizes that consumers no longer trust traditional marketing approaches and instead believe recommendations from friends on social media. The document outlines a digital CRM methodology focused on understanding consumer needs through data, taking a 1-1 approach, being multichannel, having an action-reaction cycle, and measuring effectiveness. The methodology includes analysis, recommendations, deployment, ongoing evaluation and maintenance to engage consumers over time through multiple touchpoints.
This document provides advice for new product owners on their role and responsibilities in Scrum. It discusses establishing a clear product vision through collaboration. An effective vision should describe the target customer and value proposition in a concise, memorable way. It also covers principles for effective story writing like defining requirements of ready and focusing on user experience. Release planning techniques like story mapping and calculating team velocity are presented. The document emphasizes that an empowered, dedicated product owner with a strong vision is key to achieving great results with Scrum.
This document is a magazine called "Website Magazine" that focuses on topics related to website design, development, and marketing. The cover story discusses the importance of website design and development for achieving business goals. Other articles provide information on forming online joint ventures, video advertising networks, Google product extensions, user experience, content delivery networks, conversion optimization techniques, second-tier search engines, usability testing, and more. The magazine also includes regular sections on industry news, mobile marketing, search engine optimization, analytics, and a resource guide.
Lean Branding: Positioning your early-stage company for success - MaRS Best P...MaRS Discovery District
Mary Jane Braide will highlight branding essentials for start-ups and social enterprises in the early stages of development. It’s never too soon to establish a clear value proposition and your positioning—even if it feels like everything is in a state of flux!
This document provides guidance on how to brand a cleantech company to attract partners, investors, licensees and customers. It recommends aligning the brand with the vision of reducing dependence on foreign oil and greenhouse gases. The brand should be focused on the customer perspective and define the specific roadblock the company removes. It also stresses the importance of educating audiences simply about the new solution and business case in order to be seen as a thought leader in the field. The branding should have clear and differentiated value propositions for different target audiences.
This document discusses the concept of pivoting in startups. It summarizes the founder's experience with LivingSocial over many years, during which they tried several different business ideas before finding product-market fit. Some of their early ideas like social application consulting and a visual bookshelf site did not prove scalable. Through persistence and many pivots, they eventually succeeded with LivingSocial's daily deals platform in 2009. The founder emphasizes the importance of measuring everything, learning quickly, and iterating until finding a successful product.
Chevrolet & Performics OneSearch Case StudyRichard Kirk
This document summarizes a test conducted by Chevrolet Europe to better understand the relationship between paid search and organic search, and how to optimize both channels. They tested three different keyword strategies across multiple markets and languages: 1) dominate generic keywords, 2) separate paid and organic, and 3) remove paid keywords. The dominate strategy led to a 241% increase in organic traffic, 542% increase in paid traffic, and a large increase in total conversions while keeping costs low. Attribution analysis also found 25% more conversions could be attributed to organic keywords when accounting for all touchpoints. The takeaway is that SEO alone is not enough and the two channels work best together when given the opportunity to complement each other.
The document provides a guide to software pricing. It begins by discussing using economics to understand pricing, using a hypothetical time tracking software as an example to illustrate a demand curve. It notes that in reality, determining the demand curve is difficult as it depends on many dynamic factors. The chapter then discusses that a product is more than just the software itself, and examines how companies like Sage succeed by understanding what their whole product provides to customers beyond just the software. It stresses the importance of understanding customers' perceived value of a product when determining price.
Levi's sees digital as a key enabler for brand transformation. To stay relevant, Levi's must transition from an advertising-driven model to an integrated brand experience model across online and offline channels. Digital provides opportunities to create immersive and engaging experiences for consumers through innovative content and services. This includes transforming the website into an online flagship and enhancing physical stores with digital touchpoints to seamlessly connect online and offline experiences. The goal is to make the brand more consumer-centric and drive business growth through digital innovation.
This document discusses customer development and the business model canvas. It explains that most startups fail because they focus on the product without talking to customers. The business model canvas is introduced as a tool to plan a business using 9 building blocks: key partners, activities, value propositions, customer relationships, segments, channels, revenue streams, resources, and cost structure. Customer development involves testing hypotheses about the business model with customers through minimum viable products and getting feedback to iterate quickly. Examples of pivots based on customer feedback are provided. The importance of validating problems and solutions with customers prior to seeking funding is emphasized.
Le passage de l'analogique au digital a transformé à ce point le paysage médiatique qu'il a modifié complètement les habitudes du consommateur et sa relation avec les marques. L'entonnoir traditionnel du marketing a explosé. Ecouter le consommateur est essentiel mais garder le contrôle est fondamental pour la survie des marques. La stratégie des moyens de communication joue un rôle central dans ce défi.
This document provides strategies for creating an effective positioning story to differentiate a company's products or services in the market. It outlines a new positioning model focused on the buyer's perspective. It then describes 9 rules for effective positioning, including focusing on a specific buyer persona, owning a well-defined problem, taking a corner of the room rather than trying to be everything to everyone, and communicating through stories rather than technical specifications. The document also provides examples of how to apply these rules by developing positioning pillars, powerful messages, and launch strategies focused on a journey rather than a single event.
This document discusses how multivariate testing (MVT) was used by Orange, an online telecommunications company, to improve the performance of their website. MVT analyzes thousands of variations of web page elements like images, text, layouts, and calls to action to determine which combination performs best. For Orange, testing different creative elements on their shopping page led to a 75% increase in click-through rates. On other pages, testing things like animated images versus static images increased conversion rates by up to 10%. The document advocates that MVT allows companies to continuously improve their online operations and revenue by getting direct feedback from customers on what content and designs they engage with most.
This document discusses how multivariate testing (MVT) was used by Orange, an online telecommunications company, to improve the performance of their website. MVT analyzes thousands of variations of web page elements like images, text, layouts, and calls to action to determine which combination performs best. For Orange, testing different creative designs for their shop page found a version that increased click-through rates by 75% compared to the original. MVT allows companies to continuously test and improve their websites based on how customers actually respond, rather than relying only on assumptions or opinions.
Sales & Marketing Aligning for Impact, Kevin Starner, Karen SnyderCorporate Visions
This document discusses aligning sales and marketing through corporate messaging. It notes that much of the messaging created by marketing goes unused, and salespeople spend significant time creating their own materials. The solution presented is to define and sequence corporate messaging events, establish a message creation process involving marketing, product management, and sales, and develop an organizational messaging culture. Metrics on messaging training programs and their impact on stalled deals are provided. The benefits of collaborative messaging tools and developing messaging as a core competency are also discussed.
BtoB : Digital for Business - English VersionVanksen
This document provides guidelines for optimizing BtoB websites and generating digital leads. It discusses establishing a digital presence, creating high-quality website content, and the importance of usability and conversion optimization. Key recommendations include developing different types of content to engage users, prioritizing important information visually, and conducting usability testing to improve the user experience and conversion rates. The overall message is that a strategic and user-centered digital approach is important for BtoB companies to effectively generate leads and differentiate themselves online.
Managing brands in digital and social channelsGewoon Groen
This document discusses managing brands in digital and social channels. It notes the shift from mass media and push marketing to social media, wisdom of crowds, and two-way dialogue. Case studies show risks of not engaging on social media and benefits of transparency, interaction, and community building. Key success factors include being open and sharing. Metrics like net promoter scores can measure impact. Brands must adapt to changing customer expectations and invest in social media presence, interaction, and content.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Webinar: Designing a schema for a Data WarehouseFederico Razzoli
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
9. Nothing new . . .
but with a bit more depth!
Price Cost
strategy
FOCUS Segmentation
strategy
Product Differentiation
and service strategy
innovation
Broad Narrow
Michael Porter
TARGET CUSTOMER BASE
9
32. Let’s see!
The red spots
indicate where
eye movements
converge.
Identification
problem: The
image targets
an audience
that is too
young!
32
http://www.cesart.com
33. The right design can make
all the difference
Drove
more than
100,000
unique
visitors . . .
Bounce rate
Do the maths:
@ 1% conversion rate x N (more visitors) X $ (average sale)
49. Questions?
PERSONALIZATION UNDERSTAND
YOUR CLIENTS
CONSOLIDATED
CONVERGENCE
AUGMENTED
REALITY
ENGAGING
LIFECYCLE
RELEVANCE
CAPTURE,
MEASURE AND
COMPARE
Thanks! Ralph Van Coillie
Editor's Notes
Monetization expert – many mentions and succe$$e$An expert in administration: 7+ years in collegeMartial arts expert: 108 awardsRenowned entrepreneur; 2 awardsCoach/ trainer: 2K+ hoursFather of three, married 18+ years
Web 3.0: Web 3.0 is a phrase coined by John Markoff of the New York Times in 2006, which refers to a supposed third generation of Internet-based services that collectively comprise what might be called “the intelligent Web”—such as those using semantic web, microformats, natural language search, data-mining, machine learning, recommendation agents, and artificial intelligence technologies—which emphasize machine-facilitated understanding of information in order to provide a more productive and intuitive user experience. Nova Spivack defines Web 3.0 as the third decade of the Web (2010–2020) during which he suggests several major complementary technology trends will reach new levels of maturity simultaneously.http://www.searchenginepartner.com/SEO-glossary.htmlWeb 3.0: Web 3.0 is defined as the creation of high-quality content and services produced by gifted individuals using Web 2.0 technology as an enabling platform. Web 2.0 services like digg and YouTube evolve into Web 3.0 services with an additional layer of individual excellence and focus. Web 3.0 has also been defined as highly specialized information silos, moderated by a cult of personality, validated by the community, and put into context with the inclusion of meta-data through widgets.http://www2.capilanou.ca/help/login-page/active-cms/glossary.html#Web 3.0Web 3.0: (Internet) The predicted third generation of the World Wide Web, usually conjectured to include semantic tagging of content.http://en.wiktionary.org/wiki/Web_3.0Definitions of Web 3.0 vary greatly. Some believe its most important features are the Semantic Web and personalization. Focusing on the computer elements, Conrad Wolfram has argued that Web 3.0 is where "the computer is generating new information", rather than humans.Andrew Keen, author of The Cult of the Amateur, considers the Semantic Web an "unrealisable abstraction" and sees Web 3.0 as the return of experts and authorities to the Web. For example, he points to Bertelsmann’s deal with the German Wikipedia to produce an edited print version of that encyclopedia. CNN Money’s Jessi Hempel expects Web 3.0 to emerge from new and innovative Web 2.0 services with a profitable business model. Others still such as Manoj Sharma, an organization strategist, in the keynote "A Brave New World Of Web 3.0" proposes that Web 3.0 will be a "Totally Integrated World" - cradle-to-grave experience of being always plugged onto the net.Futurist John Smart, lead author of the Metaverse Roadmap echoes Sharma’s perspective, defining Web 3.0 as the first-generation Metaverse (convergence of the virtual and physical world), a web development layer that includes TV-quality open video, 3D simulations, augmented reality, human-constructed semantic standards, and pervasive broadband, wireless, and sensors. Web 3.0’s early geosocial (Foursquare, etc.) and augmented reality (Layar, etc.) webs are an extension of Web 2.0’s participatory technologies and social networks (Facebook, etc.) into 3D space. Of all its metaverse-like developments, Smart suggests Web 3.0’s most defining characteristic will be the mass diffusion of NTSC-or-better quality open video to TVs, laptops, tablets, and mobile devices, a time when "the internet swallows the television. Smart considers Web 4.0 to be the Semantic Web and in particular, the rise of statistical, machine-constructed semantic tags and algorithms, driven by broad collective use of conversational interfaces, perhaps circa 2020. David Siegel’s perspective in Pull: The Power of the Semantic Web, 2009, is consonant with this, proposing that the growth of human-constructed semantic standards and data will be a slow, industry-specific incremental process for years to come, perhaps unlikely to tip into broad social utility until after 2020.According to some Internet experts Web 3.0 will allow the user to sit back and let the Internet do all of the work for them.. Rather than having search engines gear towards your keywords, the search engines will gear towards the user. Keywords will be searched based on your culture, region, and jargon. For example, when going on a vacation you have to do separate searches for your airline ticket, your hotel reservations, and your car rental. With Web 3.0 you will be able to do all of this in one simple search. The search engine will present the results in a comparative and easily navigated way to the user.http://en.wikipedia.org/wiki/Web_3.0#Web_3.0SummaryProjections of the nature of Web 3.0 vary greatly. Some believe its most important features are the Semantic Web and personalization. Focusing on the computer elements, Conrad Wolfram has argued that Web 3.0 is where "the computer is generating new information", rather than humans.Andrew Keen, author of The Cult of the Amateur, considers the Semantic Web an "unrealisable abstraction" and sees Web 3.0 as the return of experts and authorities to the Web. For example, he points to Bertelsmann’s deal with the German Wikipedia to produce an edited print version of that encyclopedia. CNN Money’s Jessi Hempel expects Web 3.0 to emerge from new and innovative Web 2.0 services with a profitable business model. Others still such as Manoj Sharma, an organization strategist, in the keynote "A Brave New World Of Web 3.0" proposes that Web 3.0 will be a "Totally Integrated World" - cradle-to-grave experience of being always plugged onto the net.Futurist John Smart, lead author of the Metaverse Roadmap echoes Sharma’s perspective, defining Web 3.0 as the first-generation Metaverse (convergence of the virtual and physical world), a web development layer that includes TV-quality open video, 3D simulations, augmented reality, human-constructed semantic standards, and pervasive broadband, wireless, and sensors. Web 3.0’s early geosocial (Foursquare, etc.) and augmented reality (Layar, etc.) webs are an extension of Web 2.0’s participatory technologies and social networks (Facebook, etc.) into 3D space. Of all its metaverse-like developments, Smart suggests Web 3.0’s most defining characteristic will be the mass diffusion of NTSC-or-better quality open video to TVs, laptops, tablets, and mobile devices, a time when "the internet swallows the television. Smart considers Web 4.0 to be the Semantic Web and in particular, the rise of statistical, machine-constructed semantic tags and algorithms, driven by broad collective use of conversational interfaces, perhaps circa 2020. David Siegel’s perspective in Pull: The Power of the Semantic Web, 2009, is consonant with this, proposing that the growth of human-constructed semantic standards and data will be a slow, industry-specific incremental process for years to come, perhaps unlikely to tip into broad social utility until after 2020.According to some Internet experts Web 3.0 will allow the user to sit back and let the Internet do all of the work for them.. Rather than having search engines gear towards your keywords, the search engines will gear towards the user. Keywords will be searched based on your culture, region, and jargon. For example, when going on a vacation you have to do separate searches for your airline ticket, your hotel reservations, and your car rental. With Web 3.0 you will be able to do all of this in one simple search. The search engine will present the results in a comparative and easily navigated way to the user.Web 3.0: (Internet) The predicted third generation of the World Wide Web, usually conjectured to include semantic tagging of content.Web 3.0 is defined as the creation of high-quality content and services produced by gifted individuals using Web 2.0 technology as an enabling platform. Web 2.0 services like digg and YouTube evolve into Web 3.0 services with an additional layer of individual excellence and focus. Web 3.0 has also been defined as highly specialized information silos, moderated by a cult of personality, validated by the community, and put into context with the inclusion of meta-data through widgets.Web 3.0: Web 3.0 is a phrase coined by John Markoff of the New York Times in 2006, which refers to a supposed third generation of Internet-based services that collectively comprise what might be called “the intelligent Web”—such as those using semantic web, microformats, natural language search, data-mining, machine learning, recommendation agents, and artificial intelligence technologies—which emphasize machine-facilitated understanding of information in order to provide a more productive and intuitive user experience. Nova Spivack defines Web 3.0 as the third decade of the Web (2010–2020) during which he suggests several major complementary technology trends will reach new levels of maturity simultaneously.
The launch of the Kinect for Xbox 360 was made possible thanks to combined marketing, technology, human behaviour and – obviously – product and service The results: 8 million+ units shipped globally
Customized multi-touch experience for sales advisors The system is capable of detecting multiple fingers and hands at the same time it allows the salesperson to interact with products on the displaywhile it’s all recreated on the customer’s side
Founded in 2002Net income in Q1 report: 60 million dollars (+88% vs. previous year) Total audience: 23.6 million viewersCompetitive strategy Grow as fast as they can.Stream to more than 200 devices. Fully integrated with Xbox 360s, PS3s, Tivos and iPads.
Epocrates’s easy-to-use drug-reference program for mobiles and laptops45%+ U.S. doctors have already signed onTOTAL REVENUES FOR MOST RECENT FISCAL YEAR 2009: 93.7 million dollars (PUBLIC as of Feb. 2, 2011)