CallReps Company Presentations

COMPANY PRESENTATION

© 2013 www.callreps.com

CONTENTS

• INTRODUCTION

• SERVICES

• BENEFITS

• HOW WE WORK

• ABOUT US

• CLIENTS

• CONTACT

• ANNEX: SERVICES IN DETAIL


INTRODUCTION
• We are a global B2B lead generation firm, focused on high-quality contacts which
support the marketing and sales operations of our clients.

• We exclusively work for business customers, and maintain a level of quality that
cannot be found in the residential market.

• We work with professional home agents who can be deployed rapidly in any market
and are always close to our clients’ business.

• We use the latest cloud-based technology which allows for
perfect control and significant cost savings.

• Our efficient operations are translated into attractive and
success-based rates for our clients.

• Our work has been highly valued by a large number of Move your sales
multinationals, including Philips, Nestlé, Volvo etc.


SERVICES

Sales Appointments Prospect Qualification Sales CRM Adoption
We set appointments with B2B We filter prospects until we find those We feed, maintain and make the CRM
decisionmakers with the highest potential for you system accessible for the Salesforce

Lead Nurturing Inbound Support Database Enrichment Market Research
We keep in contact with We take care of all your critical We get the data you need from your We get the information you need
potential clients, until they are incoming commercial phone calls potential clients from B2B decsion makers
ready to buy


BENEFITS

• We make sure that salesreps can focus on what they do best: visit
customers and sell. We take care of databases, finding decisionmakers,
follow-up calls and scheduling.

• Our commercial and business experience allows us to quickly recognize
sales opportunities from incoming calls and pass them on to the right
commercial resource.

• We unlock potential in new market areas or segments by finding
decisionmakers and asking them the right questions for your market
research.

• We keep your prospect and customer databases up-to-date and make sure
they are valuable assets for your sales prospecting

• We make sure that all prospects have a chance of converting, by
staying in touch with them as long as it takes.


HOW WE WORK
METHODOLOGY

• We almost always work with the
Sales Funnel principle.
COLD CONTACTS

• We know that the key to most
businesses is a continuous flow of DECISIONMAKERS
fresh new leads (cold contacts).
QUALIFIED
• These need to be processed and PROSPECTS

filtered on a daily basis.
APPOINTMENTS

• In the end something tangible
needs to come out of the process: CLIENTS
a mailing contact, market research
or an appointment with a decision
maker. THE SALES FUNNEL


HOW WE WORK
TECHNOLOGY CALLREPS
CLIENTS

• Our flexibility is unmatched due to our cloud-
based systems and professional home agents.
CALLREPS
OFFICE

• We make use of the most advanced technology
available today, such as online CRM systems,
VOIP calling and remote Agent support systems.

• Our home agents are professionals with years of
experience and high levels of education. On top
of that, they are always located close to your
business. CALLREPS
LOCAL
• The advantages of our efficient operations are AGENTS
passed on directly to our clients.
FINAL
CUSTOMERS


HOW WE WORK
OUR FEES
• We are not afraid to put our money where our mouth is: we tie
our compensation to your succes.

• We find the deliverable you need and base our fees on that.
Examples are:
o Appointments booked
o Decisionmakers identified
o Prospects qualified
o Etc.

• On top of that, we do not oblige our clients to commit to long-
term contracts.

• We know that B2B campaigns can have a different intensity at
any given moment in time, and we adapt ourselves. This is how
our clients benefit from our flexible operations.


ABOUT US
• Our founders all have C-level Sales and Marketing
management experience: we know our clients’
environment because we have lived it ourselves.

• Our basic premise is that companies need a
specialized contact center that can deliver the
required quality and understands the overall business
strategy.

• We have more than 275 home agents in countries
around the world who are suppported by various
local offices and the headquarters in Barcelona,
Spain. Our head office in Barcelona, Spain

• Our management team, has been in the B2B lead
generation and call center business since 2005.


REFERENCES
OUR TEAM HAS WORKED WITH CLIENTS SUCH AS:

© 2013 www.callreps.com 10

CONTACT

Netherlands
T: +31 20 658 6353 – E: infoNL@callreps.com
Beechavenue 54-80 – 1119 PW Schiphol-Rijk
The Netherlands

UK
T: +44 20 3026 2295 – E: infoUK@callreps.com
1 Court Yard, Smith Street– SW3 4EE London
United Kingdom

Bahrain
T: +97316198613 – E: infoksa@callreps.com
Trust Tower – Road nº 1702 - Manama
Bahrain

Switzerland
T: +41 61 588 01 50 – E: infoCH@callreps.com
Adlerstrasse 21 – CH-4052 Basel
Switzerland

Spain
T: +34 932 547 622 – E: infoES@callreps.com
Muntaner 479, 5-3– 08021 Barcelona
Spain


ANNEX: SERVICES IN DETAIL
SALES APPOINTMENTS I

Sales Rep Time Dedication Research (1)

• Most B2B sales reps have many
demands on their time. On
average they end up being able to
dedicate only 8% of their time on
prospecting and qualifying(2).

• Yet they are usually highly paid
executives, hired to sit with new
clients and sell.

• Our appointment setting service
gets sales reps back out on the
road, meeting prospects.

(1) Industry Performance Group survey of 1.502 sales reps in 17 industries
(2) Developing solutions and proposals: 10% - Presenting solutions and proposals: 8% -
Prospecting and qualifying: 8% - Solution implementation: 5%

SALES APPOINTMENTS II

• Getting sales appointments requires many
tasks:
o definition of target segments
o acquisition of databases
o crm system configuration
o call cold contacts
o identify Decisionmakers
o pass gate keepers
o qualify prospects
o mail documentation
o set appointments
o send confirmations
o etc. It takes a lot to filll the agenda of your Sales Reps
• And because of time constraints, many sales
reps end up with an empty agenda…


SALES APPOINTMENTS III

• CallReps takes care of the first steps of the commercial process:
we make sure that the salesreps get ready-made appointments
with Decisionmakers.

• Our trained professionals are used to dealing with Decisionmakers
and focused on getting results.

• We are supported by world class CRM systems that allow keeping
track of all interactions.

• Our high efficiency and success rate will reduce costs and increase
sales rep satisfaction.

CASE: A GLOBAL LIGHTING MANUFACTURER
For a global manufacturer of lighting solutions we book sales
appointments in diverse segments such as healthcare, industry
and education. We contact leads in the name of our client,
which illustrates the high level of trust between us.


PROSPECT QUALIFICATION

• Don’t know where to start with your lead
generation? CallReps can help you find your
top prospects.

• We get in touch with Decisionmakers and
talk to them personally. We ask the
questions you need answered in order to
prioritize.

• As a result, you can apply your commercial
resources in a much more efficient way.
Find your number 1 prospects

CASE: A MAJOR IT SERVICES PROVIDER
For one of the world’s largest IT players, we contact leads
and ask them about issues such as their technology
investments and current suppliers. This puts our client ‘top
of mind’ and provides key market intelligence.


SALES CRM ADOPTION I

• Did your organization spend a large amount of money on a
CRM system which the salesforce is not using much?

• We help getting a return on your investment by taking care
of the success factors that go beyond the mere technical
ones.

• We aim for salesforce adoption by focusing on CRM
selection, Data Feeding, Data Maintenance and Executive
Reporting. Get a return on your CRM
investment


SALES CRM ADOPTION II

• We add a constant stream of fresh leads for the salesforce into
the system: lead generation is in our DNA.

• We take care of data cleaning on a continous basis and thereby
assure that the salesforce can easily find and identify new
leads.

• We make the CRM easily accesible over devices such as mobile
phones and iPads for salesforce ‘parking lot access’.

• We design custom-made dashboards with truly relevant
management data. We even monitor the important lead
generation KPI’s* for you.
Move your Salesforce
CASE: AN INTERNATIONAL LUMINARIES MANUFACTURER
For one of the world’s largest luminaries manufacturers we
implemented Salesforce.com as the CRM solution and continuously
feed it with leads. The salesreps have access with iPads and
adoption has increased with more than 50%.

*Key Performance Indicators

DATABASE FILTERING

• The success of your marketing campaigns
depends to a large degree on the quality of your
database with leads.

• We help you get this quality. We go way beyond
delivering a list of addresses. We don’t stop until
we find the decisionmaker you need, including his
contact details, email and other relevant
information.

• The end result is delivered in the format that is Filter the leads in your database
right for your organization: CRM files, Excel,
hosted online, you name it.
CASE: A FOOD CATERING COMPANY
For a major European catering company we identify
Decisionmakers in schools, hospitals and businesses. These
organizations can have thousands of employees and our filtering
saves our client hours of work trying to find who’s who.


LEAD NURTURING

• Not all your leads are ready to buy when you
are. They may need some time to decide or
have an ongoing contract.

• We identify these for you and incorporate them
in your database. Then we nurture these leads
by keeping your company ‘top of mind’ with a
constant flow of information.

• Typical lead nurture actions might include
emailings, follow-up calls, newsletters, event Keep prospects informed, until they are ready to buy
invitations etc.

CASE: A MAJOR TV MANUFACTURER
For one of the world’s largest TV manufacturers we maintain
contacts with hotels who use professional TV systems. We keep
our client’s brand top of mind and inform them of special offers
on a regular basis.


INBOUND SUPPORT
• The money and effort you spend on your
marketing campaigns deserves a quality response.

• We provide a qualified response to your incoming
commercial calls from:
o Emailings
o Search Engine Marketing campaigns
o print advertising
o and any other call generating marketing action.

• Since we understand the commercial process
completely, we can quickly dispatch incoming Professional answers for your incoming leads
leads to the right people in your organization
while filtering out the low prospects.

CASE: A FINANCIAL LEASING COMPANY
For a car leasing company we handled all incoming traffic from
an online campaign on Google Adwords. We answered a
dedicated phone line and online answer forms and filtered leads.
Only the high potentials were passed on to the salesforce.


MARKET RESEARCH

• Are you tired of market studies based on
vague focus groups and so-called expert
opinions?

• We propose to ask what you need to know
directly to the Decisionmakers. We talk to
them every day and can find out the
information that is valuable to your business.

• Our deep understanding of business Investigate by talking to Decisionmakers.

processes will give you much better quality
than what you would expect from typical
market research agencies.
CASE: GLOBAL FOOD MANUFACTURER
For one of the world’s largest food manufacturers we contacted
hotels, restaurants and companies to ask them about their
coffee purchasing and supplier satisfaction. The results were
used to define the strategy for the market.


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