The document discusses ways to improve the student experience at Charley's Place and Evans Cafe on campus. It finds that long lines during peak hours lower customer satisfaction. Register utilization is also inefficient. The main objective is to reduce wait times. Suggested changes like repositioning registers, adding self-pay options, and developing a mobile app could help. The app would let students customize orders, know when ready, pay without lines, and get promotions to increase sales and flexibility while lowering costs. Analysis found the app could boost profits by $20,000-$30,000 annually by enhancing the customer experience.