The document discusses the creative industries in Winchester and efforts of the Winchester Business Improvement District (BID) to support businesses. Some key points: - There are 92 businesses in the BID area in the creative industries sector. - Between 2008-2011, footfall in Winchester increased by 37.8% and crime rates decreased, demonstrating the success of BID initiatives. - BID projects include street management, marketing, events, and advocating for businesses with local councils. The BID aims to improve the business community and local economy.

1. Winchester Business Improvement District Café Culture March 29 2011 Chris Turner Executive Director

2. business solutions for creative problems and creative solutions for business problems

3. Without diversity, without weirdness, without difference, without tolerance, a city will die. Cities don't need shopping malls and convention centres to be economically successful, they need eccentric and creative people.’ Richard Florida: The Rise of the Creative Class 2002

4. Cities—and humanity—thrive when intelligent, motivated people work in close proximity for collaboration and competition; they demonstrate the effect of having a strong intellectual community for encouraging innovation Cities magnify humanities strengths. They spur innovation by facilitating face to face interaction, they attract talent, they encourage entrepreneurship, and allow for economic and social mobility Edward Glaeser. Triumph Of The City: How Our Greatest Invention Makes Us Richer, Smarter, Greener, Healthier And Happier

5. Jacobs advocated a dense and mixed-use urban aesthetic that would preserve the uniqueness inherent in individual neighborhoods. Her aesthetic can be considered opposite to that of the modernists, upholding redundancy and vibrancy, against order and efficiency. The Death and Life of Great American Cities, Jane Jacobs,

8. 92 Businesses in the BID area with Design in their details

9. A snapshot of the creative industries in Winchester

10. Markets

12. Average spend per head Avg. off-site expenditure per trip Winchester resident £6.14 Day visitors £11.96 Staying visitors £55.70 Commercial accommodation £75.68 Winchester Museum Visitor study

13. Total Rateable value Total Levy income Mean Median £34,975,986.00 £573,606.17 £714.33 £291.10

15. Safety Three Police CS Officers Pubwatch Shopwatch Street Pastors Business Improvement Newspapers Magazines Radio Buses Member communications Directories Newsletters Email Visits Events Exhibitions Lunches Breakfasts Excellence Awards Street Management Street Events Christmas Lights Flower Displays Gum removal Graffiti removal Sponsorship Festival in Winchester Hatfair Other Festivals Fireworks Christmas Markets

16. Projects Waste disposal Signage Footfall monitoring Attitude monitoring CAMPAIGNING City Council County Council Civic Trust LEP HEP Accessibility The Square Town Centre Access Park and Ride Signage

18. Examples of printed media: Consistent theme throughout all. Every month the colour changes to the colour on the retail map. There are always 5 retail and 2 service businesses. Changes for next year include updating the map, fonts and having a ‘look out for … next month’. Hampshire Society DPS Mid Hampshire Observer front & back

19. Radio Advertising: The Coast: 4x 6week adverts ‘Every season in Winchester’. 1x 4week advert promoting Wine, dine and stay. 1x 2 week advert promoting ‘Sale’ shopping. Current Listenership: 115,000 Heart Hampshire & Gold: Limited Edition pack – minimum of 1 ad per day. 10sec fill. So far we have averaged on 4 ads per day and between 5 – 9 10 second slots. Current Listenership: 78,000 HH + 55,000 G The Breeze: The Breeze will be used for sponsorship deals and city events – i.e Bunny Hop and x-mas lights. Mar/Apr Spring Jul/Aug Summer Sep/Oct Autumn Nov/Dec Christmas Jan ‘ sale’ shopping

20. Buses: 4 week Christmas shopping campaign: Start date 21 st November 2011. 72* Lower bus rears. P: 480,204 R: 408,768 C:85.1% *Added 23 new buses from the Fareham fleet this year which covers Bishops Waltham, Wickham, Fair Oak and Twyford. Stats exclude new buses. Outdoor Advertising: P: population R: reach C: coverage

21. Business seminars: Banks WinAcc and Sercos Sparsholt College Business to Business Events: 10 th June Winchester Business Excellence Awards 2011 13 th July The Winchester Business Exhibition 2011 13 th September Business Breakfast (with Trinity TBC) 2 nd November Chamber Conference December Chamber and BID Christmas lunch Jan / Feb 2012 Meet the MP

22. Online Activity: Both adverts will be 10 secs with a rolling time of 1 minute Hampshire Chronicle - £500 per year 177,058 visits. 5m 32s time spent.* Hampshire Society £100 per year *stats Jan’11

23. Winchester City events: March - April Winchester Bunny Hop (BID) May Floral Opening – Winchester in Bloom (BID) June Armed Forces week (S) July Hatfair (S) July Food & Produce Show (S) July Winchester Fashion Week (S) October Light Show (BID) November Fireworks (S) November Christmas Light Switch On (BID) November – December Cathedral Christmas Market (S)

24. Place making and evening economy events: 6x First Thursdays events starting in May. Looking at location, surrounding businesses and timing. 4x Place making events will happen over 4 months during the Summer. June Jewry Street July Parchment Street Aug The Constabulary Sept The Brooks