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NATIONAL                        RETAIL                       CLASSIFIED

   Year       Quarter        $ Millions      % Change      $ Millions       % Change      $ Millions       % Change
   2009         1             1,132.08        -25.87%       3,328.28         -23.68%       1,463.05         -42.34%
   2008                 1     1,527.16         -9.53%       4,360.96          -8.64%       2,537.37         -24.91%
                        2     1,583.70        -13.90%       4,740.03          -9.56%       2,501.34         -27.17%
                        3     1,362.59        -18.42%       4,467.55         -11.72%       2,362.45         -30.85%
                        4     1,522.49        -15.76%       5,200.03         -12.50%       2,573.86         -34.94%


Year                        $Mill            %Change      $Mill             %Change      $Mill             %Change
       2008                         $5,996       -14.4%           $18,769       -10.7%            $9,975        -29.7%
       2007                         $7,005        -6.7%           $21,018        -5.0%           $14,186        -16.5%
       2006                         $7,505        -5.1%           $22,121        -0.3%           $16,986         -1.9%
       2005                         $7,910        -2.2%           $22,187         0.8%           $17,312         4.2%
       2004                         $8,083         3.7%           $22,012         3.1%           $16,608         5.1%
       2003                         $7,797         8.1%           $21,341         1.7%           $15,801         -0.6%
TOTAL                          TOTAL                          TOTAL PRINT AND
  PRINT                          ONLINE                               ONLINE
 $ Millions        % Change     $ Millions       % Change     $ Millions  % Change
  5,923.41         -29.70%        696.31         -13.40%       6,619.72         -28.28%
  8,425.48         -14.38%        804.05          7.20%        9,229.53         -12.85%
  8,825.06         -16.07%        776.58          -2.40%       9,601.64         -15.11%
  8,192.59         -19.26%        749.84          -3.00%       8,942.43         -18.11%
  9,296.38         -20.59%        778.27          -8.10%       10,074.65        -19.74%


$Mill             %change      $Mill            %change      $Mill             %Change
        $34,740       -17.7%           $3,109        -1.8%           $37,848       -16.6%
        $42,209        -9.4%           $3,166        18.8%           $45,375        -7.9%
        $46,611        -1.7%           $2,664        31.5%           $49,275        -0.3%
        $47,408         1.5%           $2,027        31.5%           $49,435        2.5%
        $46,703         3.9%           $1,541        26.7%           $48,244        4.5%
        $44,939         1.9%           $1,216                        $46,156

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Caída Publicidad EEUU 2009

  • 1. NATIONAL RETAIL CLASSIFIED Year Quarter $ Millions % Change $ Millions % Change $ Millions % Change 2009 1 1,132.08 -25.87% 3,328.28 -23.68% 1,463.05 -42.34% 2008 1 1,527.16 -9.53% 4,360.96 -8.64% 2,537.37 -24.91% 2 1,583.70 -13.90% 4,740.03 -9.56% 2,501.34 -27.17% 3 1,362.59 -18.42% 4,467.55 -11.72% 2,362.45 -30.85% 4 1,522.49 -15.76% 5,200.03 -12.50% 2,573.86 -34.94% Year $Mill %Change $Mill %Change $Mill %Change 2008 $5,996 -14.4% $18,769 -10.7% $9,975 -29.7% 2007 $7,005 -6.7% $21,018 -5.0% $14,186 -16.5% 2006 $7,505 -5.1% $22,121 -0.3% $16,986 -1.9% 2005 $7,910 -2.2% $22,187 0.8% $17,312 4.2% 2004 $8,083 3.7% $22,012 3.1% $16,608 5.1% 2003 $7,797 8.1% $21,341 1.7% $15,801 -0.6%
  • 2. TOTAL TOTAL TOTAL PRINT AND PRINT ONLINE ONLINE $ Millions % Change $ Millions % Change $ Millions % Change 5,923.41 -29.70% 696.31 -13.40% 6,619.72 -28.28% 8,425.48 -14.38% 804.05 7.20% 9,229.53 -12.85% 8,825.06 -16.07% 776.58 -2.40% 9,601.64 -15.11% 8,192.59 -19.26% 749.84 -3.00% 8,942.43 -18.11% 9,296.38 -20.59% 778.27 -8.10% 10,074.65 -19.74% $Mill %change $Mill %change $Mill %Change $34,740 -17.7% $3,109 -1.8% $37,848 -16.6% $42,209 -9.4% $3,166 18.8% $45,375 -7.9% $46,611 -1.7% $2,664 31.5% $49,275 -0.3% $47,408 1.5% $2,027 31.5% $49,435 2.5% $46,703 3.9% $1,541 26.7% $48,244 4.5% $44,939 1.9% $1,216 $46,156