Sony Ericsson ran a photographic competition using their C905 camera phone to promote the phone's photography capabilities. The competition was hosted on Flickr and required entrants to upload photos tagged with Sony Ericsson brands. The top 5 photos with the most 'favorites' each week would advance, with the overall winner becoming an official Sony Ericsson photographer. They provided a badge and tool kit for entrants to promote their photos on social networks and increase reach. The competition engaged over 64,000 people across networks and influencers, with over 13,000 photos uploaded tagged with Sony Ericsson brands.

1. Sony Ericsson & 3 C905 Flickr Photographic Competition

4. Who we engaged… Photo Blogs Photography Blogs Mobile Blogs Sony Ericsson Blogs Photography Competition Sites Tech Blogs Gadget Blogs Mobile Forums General Online Media Channels News Sites Size = relevant influence Facebook Photo Groups Flickr Photo Groups

6. Download the badge

7. Embed it in your profile or blog

8. The Results (4 Week Period) 22,950 - Networks Reach (Facebook / Flickr) 41,600 - Influencer Reach 52 15 Super Influencers (Av. Reach 800) Total Targeted Reach Influencer Mentions Back-links Images Uploaded / Tagged Entrants Super Advocates 64,550 - 5 1,000 13,200+ 2500 850 150 340 200 5 5 Actual Benchmark