The Competition Superintendence (CS) launched the first massive education campaign on competition in the country with the purpose to permanently educate the Salvadoran population on the detection of practices that jeopardize competition.

1. Press Release C. 15-12
El Salvador, May 15th, 2012.
CS Launched Massive Education
Campaign on Competition
The Competition Superintendence (CS) launched the first massive education campaign on
competition in the country with the purpose to permanently educate the Salvadoran population
on the detection of practices that jeopardize competition.
By means of the aforementioned campaign, the CS seeks to inform
“Competition defense
Salvadorans about their roll on the prevention, detection, and sanction of
demands this campaign
to permanently educate
anticompetitive practices. Furthermore, the CS pursues to educate the
the population on population on which conducts harm competition and must be sanctioned,
competition which will, as well as on the benefits of competition on economic efficiency and
in the future, increase consumer welfare.
the number of
complaints due to The CS launched said campaign pursuant to the Salvadoran Competition
anticompetitive Law (CL) which mandates: “Carry out a public education program to
practices. For the first promote competition culture in order to protect and guarantee competition
time, the CS will enter by preventing and eliminating anticompetitive practices”.
Salvadoran homes in a
real attempt to get closer To carry out the campaign which has an educational style and uses
to the population in everyday language, an analogy of the market has been made through
general”, informed empathy, simplicity, and innocence of children who in the various
Francisco Diaz publicity pieces present the benefits of competition amongst economic
Rodriguez, Competition agents and the consequences derived from anticompetitive practices for the
Superintendent. market and for consumers.
The practices illustrated in the campaign are abuse of dominance, price fixing, and market allocation
(these last two types of agreements amongst competitors); behaviors that damage competition and harm
the consumers´ pockets.
The campaign´s slogan summarizes the entire idea: “Competition benefits all”. This campaign will last
four months in massive communication media such as: television, radio, press, billboards, and social
networks.