1.
International Corruption Prevention:
Awareness Raising Campaigns
and Public Education
Alun Jones
Chief of Communication and Advocacy

2.
6 Pillars of Anti-Corruption Efforts
• Institution Building
• Situational Prevention
• Social Prevention (Awareness Raising)
• Enforcement
• Evaluation and Monitoring
• International Legal Cooperation

3.
Importance of Corruption Prevention, Education &
Awareness Raising
• UNCAC devotes Chapter 2 to prevention in private and public
sectors.
• Articles 5-14 focus on implementing specific measures and
requirements to prevent and fight corruption.
• UNCAC Article 61 stresses the importance of promoting and
sharing good practices in corruption prevention.
Corruption prevention is an
integral part of crime prevention policies.

4.
Prevention: A Shared Responsibility
UNCAC also promotes that a culture of integrity and corruption
prevention are shared responsibilities for all sectors of society,
including:
– the corporate community
– civil society
– media
– members of parliaments
– scientific and educational institutions

5.
How Does Corruption Prevention, Education &
Awareness Raising Work?
1. Agenda-setting:
• Puts the issue at the top of the government’s, media’s and
public’s agenda.
• The more people are exposed to information about corruption
from a variety of sources, the more importance they place on it.
• Puts pressure on states reluctant to ratify or enact UNCAC.
The pressure of public opinion will
get policy-makers to act on an issue.

6.
How Does Corruption Prevention, Education &
Awareness Raising Work?
2. Create a culture of integrity (long-term):
• Bring together all important parties in the fight against corruption
(e.g. government, civil society, media, public).
• Educate about integrity and what to expect from elected officials
civil servants, etc.
• Stimulate societies to move from a culture of acceptance of
corruption to one of rejection of corruption.
• Promote access to information (e.g. through transparency
portals or e-government utilities).

7.
UNODC’s International Anti-Corruption Campaign:
Your NO Counts
Objectives:
• Increase awareness of corruption and its extraordinarily
negative impact on individuals and society.
• Promote the United Nations Convention against Corruption.
• Promote the observance of the International Anti-Corruption Day
(9 December).

8.
Slogan and branding
• The slogan encourages people around the world to take a stand
against corruption.
• Each ‘no’ to corruption counts and makes a difference in fighting
this crime.

9.
Your NO Counts 2009
• Joint global campaign with UNDP
• Focuses on how corruption:
– Hinders achievement of MDGs
– Undermines democracy and rule of law
– Distorts free markets
– Erodes quality of life
– Drives fragile countries towards state
failure
• “Call to Action Matrix”:
– Provides practical advice for fighting
corruption by government officials,
private sector, civil society, etc.

10.
You can become part of the campaign by:
• Organizing activities around the world to mark 9 December
• Publishing the campaign banner on websites
• Using the “Your NO Counts” logo on publications & at events
• Creating a link to the campaign website:
www.yournocounts.org
• Sending a message to your networks about the campaign and
the UNCAC
• Joining the campaign’s social networking groups/cause and
inviting your employees to do so

11.
Future campaign products:
• Advocacy Guide
• Media models, training curricula and guidelines for journalists
• Teacher/professional training curricula and ethics/anti-corruption
school and university lesson plans
• Incorporating ethical values in continuous education and school
management, for example, by means of special days and
competitions
• Children’s campaigns, including websites, cartoons, anti-
corruption essay or art competitions, clubs and other school
programs
• online tools for social networking websites (Facebook, Twitter,
Flickr)

12.
Thank You!
Please visit the 2009 Anti-Corruption
Campaign website:
www.yournocounts.org
Alun.Jones@unodc.org