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Small and developing competition agencies – SC EL SALVADOR – December 2017 OECD discussion

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This presentation by the Competition Authority of El Salvador was made during Break-out Session 1: Advocacy in the framework of the discussion on “Overcoming adversity and attaining success: Small and developing competition agencies” held at the 16th meeting of the OECD Global Forum on Competition on 8 December 2017. More papers and presentations on the topic can be found out at oe.cd/sda

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Small and developing competition agencies – SC EL SALVADOR – December 2017 OECD discussion

  1. 1. Effective “low-cost” Competition Advocacy Ms. Evelyn Olmedo Inter-agency Affairs and Cooperation Analyst Superintendencia de Competencia, El Salvador OECD, Paris. Global Forum on Competition. December 8th, 2017 Break-out Session 1: Advocacy. Creating a Competition Culture in the Public “Within the Budget”
  2. 2. Creating a competition culture in the public “within the budget”
  3. 3. Public education campaign to promote the benefits of a healthy competition in the markets, towards privates and consumers, as well as its impact over economic and social development. Awareness is mostly raised by making direct contact with different population sectors, using a creative and positive approach, and departing from the Illustrated Competition Law content.
  4. 4. % %
  5. 5. Cartels Abuse of dominance Healthy Competition Prevention Anticompetitive practices Education • Competition concept • Healthy competition • Benefits of healthy competition. • The Competition Superintendency (Superintendencia de Competencia)
  6. 6. To highlight the SC approach towards
  7. 7. • Direct contact with 4,900 citizens in 39 events (21 puppet shows, 8 short film screening, 10 educational presentations). • 4,463 Illustrated Competition Laws and 1,806 coloring books were provided to attendees. • SC Trivia: 54, 340 entries, including more tan 300 players (4 prizes raffled) (October 2016-May 2017)
  8. 8. 11,000 persons Reach by word of mouth 999,000 persons Expansion through social media advertisement 1,815,460 Reach of digital channels (includes digital newspaper and FB) 54,340 entries TRIVIASC Nearly 2 million salvadorans got acquainted with competition (Direct communication theory)
  9. 9. • Making the most of staff talents: Involving the staff of the competition agency significantly reduces costs. • The power of alternative or creative methods to convey specialized knowledge might be underestimated. • Know the targets and carefully design a coherent strategy. • Metrics and quick reviews are convenient to detect and apply changes (“on the move”), to consider future improvements, and to design a future course of action.
  10. 10. Thank you eolmedo@sc.gob.sv

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