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Byte Me: Turning Data Into Dollars

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Mack Campbell
Mack Campbell

Presented by Mack Campbell & Cathy Sheehy

Data & AnalyticsTechnologyBusiness
1 of 11
Byte Me
About Cathy & Mack
Agenda • Groundbreaking Best Practices • Case Studies • Big Data • Obstacles
Groundbreaking Best Practices
Groundbreakin g Best Practice #1 Collect Data
Best Practices• Collect • Areas of collection • Challenge of Events • Relationship Manager Info • Form design • Store • Knowing Your System • Accuracy/Consistency (turnover) • Good P&P • What not to collect • List dumping - plan to use • Knowing the Output Plan • Maintain • NCOA • Deceased records • Duplicate • Email • Role of the Gift Officer • Use • Wealth screenings • Segmentation (Dear Friend) • The Informed Ask
Case Studies • Resource Center Wealth Screening • Collected, Not Stored, but Used • PC&S Bereavement List • Collected, Stored & Not Used • Jonathan’s Place Newsletter
Big Data • You are not an individual, you are a data cluster. • Using data that is available to you. • Facebook advertising • Not necessarily fundraising, but program support • Google ads
Obstacles • Cost • ROI • Data management • wealth screenings • technology • Staffing Bandwidth • Excel
Recap • Your database will never be perfect. It can be good

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