Lee's book on lacocca

3. Early Years
Lido Anthony lacocca was born on
October 15, 1924 to Nicola and
Antonietta, Italian immigrants.
Displayed his passion for hard work
and managerial skills at a young age.
Graduated from Lehigh University
Won the Wallace Memorial Fellowship
and went to Princeton University

4. Joined Ford Motor in 1946
• After a brief stint on engineering, moved
to sales and marketing where his career
flourished
• His maverick, street-smart, "thinking on
your feet" approach induced breakthrough
programs like "56 for 56" which won
national acclaim
• Another legendary project was 1964
Mustang, his use of market research, his
willingness to listen and his readiness to
take risks introducing new products made
him a strong business force

5. The Second Innings - Chrysler Corp
Nov 2, 1978
Chrysler had $160 million losses
-No coordination
-Liquidity crunch
-Low morale
-Industrial spying
-Losing consumer loyalty
-Poor quality
-Sales Bank
-lacocca Joins Chrysler
-Skyscanner
Lee sells Chrysler Europe to Peugeot, Brings
Associates from ford, starts 'Mini-Max' Project, lays
of workers and rebuilds company from the ground
up.

6. AT CHRYSLER

7. The Loan
-In 1979 Chrysler on verge of Bankrupcy
-Failed talks on Loan Procurement
-Failed talks on sellout to Volkswagon
-Lee approached US Congress for Loan Guarantee
-Country fumes-should chrysler be saved?
-$1.5 billion loan is granted
-In 1981 Loss of $478.5 million
-Proposed merger between Ford and Chrysler
-Bankrupcy situation again
-Additional $600 million concession
1983
-Lost his wife
-Chrysler Pays back loan to Govt. full 7 years early!!!
-The turnaround is complete
-Aquires AMC-Brings Jeep division to Chrysler
-Retires from Chrysler in 1993

8. Leadership Learnings:
-If someone dismisses your idea, it
doesn't necessarily imply that your
idea lacks merit. Have confidence in
yourself and dedicate effort to refine
and enhance it.
-Keep building your skills if you think
you lack them.
-Listen to the customer –
requirements, concerns, and
aspirations.