The document discusses several topics including: 1. Ian Fleming took the name of his character James Bond from the ornithologist James Bond, whose field guide Fleming had. 2. Michael Milken was a prominent financier in the 1970s-80s who developed the market for high-yield bonds but later pled guilty to securities law violations. 3. GE's attempted acquisition of Honeywell in 2001 was blocked for the first time by European authorities, going against the approval of US authorities.

1.  X took the name for his character from that of the
American ornithologist Y, a Caribbean bird expert and
author of the definitive field guide Birds of the West
Indies; X , a keen birdwatcher himself, had a copy of
Y's guide and he later explained to the ornithologist's
wife that "It struck me that this brief, unromantic,
Anglo-Saxon and yet very masculine name was just
what I needed, and so a second Y was born".
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2. X-Ian Fleming
Y- James Bond
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3.  X is an abbreviation for Great Splendid Computer
Corporation in Chinese.
 X was founded in Taipei in 1989 by four engineers
having previously worked at Acer as computer
engineers.
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6.  Michael Milken
 Michael Robert Milken (born July 4, 1946) is an American business magnate,
financier, and philanthropist noted for his role in the development of the
market for high-yield bonds (also called "junk bonds") during the 1970s and
1980s, for his 1990 guilty plea to felony charges for violating US securities laws,
and for his funding of medical research.
 Milken was indicted on 98 counts of racketeering and securities fraud in 1989
as the result of an insider trading investigation. After a plea bargain, he pled
guilty to six securities and reporting violations but was never convicted of
racketeering or insider trading. Milken was sentenced to ten years in prison
and permanently barred from the securities industry by the Securities and
Exchange Commission. After the presiding judge reduced his sentence for
cooperating with testimony against his former colleagues and good behavior,
he was released after less than two years.
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7.  What is “The Concept of 118”?
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8.  The New Age Elevator Pitch where you have 8 seconds
to hook the audience and 110 seconds to reel them into
your idea.
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9.  Which Company is Launching Tablets and Domestic
Robots named on Olympic Medalists Gagan Narang
and Vijay Kumar?
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10.  Milagrow
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11.  More than 700 brand names were considered —
among them were Hi, 4tel, Oxygen, Hello and so on.
But Oxygen was a British Telecom brand and Hello was
a France Telecom franchise. X was chosen because it
came closest to the brand vision — innovation
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12.  Idea
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13.  It started as a small company in the pre World War 2
era in Kolkata. Initially called the Calcutta Electrical
manufacturing company limited. It is now a part of CK
Birla Group . Which Company
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14.  Orient Fans
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15.  The variety of a particular agricultural produce
gets its name from the fact that its high yields
supposedly allow growers to pay their debts.
Name it and mention the region/country where it
is grown.
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16.  " Debit", Vine producing alcoholic wine throughout
Dalmacija (Dalmatia), Debit is widespread in the
whole of Dalmacija, Croatia, and authorised in all the
main wine regions there
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17.  Which brand’s baseline when translated means
“The Car” in English?

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18.  VW, Das Auto
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20.  Coca Cola
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21.  For the first 12 years, the Supreme Court of India
functioned from which building?
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22.  The Parliament House
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23.  John Lewis,
 Chinese dissident Ai Weiwei,
 Mayor of Jerusalem Nir Barkat,
 American political philosopher Noam Chomsky,
 Inri Cristo, a self-proclaimed reincarnation of Jesus Christ
 Song Sang-Hyun, the President of the International
Criminal Court,
 Google's executive chairman Eric Schmidt,
 British Prime Minister David Cameron, and
 UN Secretary-General Ban Ki-Moon
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24.  "Gangnam Style" parodies
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25.  What is the term used to describe assorted orthodoxies
that govern the thinking of key enterprise decision
makers? It is the main means a company uses to make
a profit. It includes the cultural norms and beliefs that
the company espouses that is deeply held, widely
shared, and rooted in the behaviour of the company. It
also has a negative connotation when arrogance and
resistance to change set in.
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26.  Dominant Logic. This term was introduced by CK
Prahalad and Richard A Bettis when in their paper
“The Dominant Logic: A New Linkage between
Diversity and Performance”, published in the
Strategic Management Journal in 1986
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27.  What famous brand name is derived from a
combination of two words, which mean 'dead' in
French and 'one' in German
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28.  Mortein
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29.  In 1971, he decided to create small-scale mail surveys
that would focus on automobiles. Today his firm is
well-known for its various satisfaction surveys mainly
in the automobile industry world-over. Name this
famous person (after whom his firm is also named)
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30.  J D power
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31.  'The skin you love to touch" - an advertising theme and
slogan for a brand of beauty soap introduced in 1913 is
generally considered the first sex appeal ad in the
history of advertising. Name the brand.
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32.  Woodbury's
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33.  Which company pioneered the 3.5 inch micro floppy
disk thus replacing earlier bulkier and less safer 5.3
inch floppies?
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34.  Sony
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35.  The founder of this company was the captain of the US
team that won the America’s cup three years before he
launched his company. In 1979, he was thought to have
perished in a storm at sea while participating in the
fastnet race. He survived and skippered his 61 foot
yacht Tenacious to a corrected-time victory. Name him
and the company he founded.
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36.  Ted Turner, founder of CNN
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37.  This merger was billed as the biggest one in the early
2000s, but was halted in its tracks by the competition
authorities of Europe. For the first time in history the
European authorities forbade a merger that had been
passed earlier by the US authorities. The US justice
department gave its assent and insisted that the
acquiring company sell off its helicopter business for
security purposes. The CEO of the acquiring company
had even deferred his retirement for a year to see the
deal through. Name the companies involved.
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38.  GE’s attempted acquisition of Honeywell
International in 2001. Jack Welch deferred his
retirement for a year to see the deal through
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39.  This top ranked company got its name as a result of a
search for a word that was meaningless and without
connotation in any language. 10,000 names were
produced by a computer which was finally reduced to
234 by extensive opinion polls amongst 7000 people
and finally 6 names were short listed. Further these 6
names were examined for meaninglessness in more
than100 languages. Name the company.
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40.  The Fortune No.1 ranked company Exxon. It is
now known as Exxon Mobil after it merged with
Mobil in 1999.
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41.  This brand was truly born when the founder observed
that his twin daughters suffering from cerebral palsy,
were finding it difficult in gripping a pen or a pencil due
to lack of co-ordination and undeveloped muscles. He
went on to invent a writing instrument which is now a
popular brand. Name the founder and the brand.
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42.  The Yoro pen was invented in Taiwan by Bao Shen
Liu. It is named after his daughters Yoyo and
Roro.
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43.  In the summer of 1958, Qimat Rai left his education
midway and entered into the electric wholesale market
in Old Delhi. He set up a small trading company
selling fixtures and electric cable to businesses in and
around Delhi. With an investment of Rs. 10000, he
started Guptajee. Which iconic brand , he has created?
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44.  Havells
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45.  X is a film production company known for producing
the James Bond film series. The company is based in
London's Piccadilly and also operates from Pinewood
Studios in the United Kingdom. It is a subsidiary of
Danjaq LLC, the holding company responsible for the
copyright and trademarks to the Bond characters and
elements on screen, along with United Artists.
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48.  Indian Women on the cover Page of Time Magazine
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49.  This event was regarded as signifying "the death of a
brand" and the advent of a "value-minded" consumer
generation who pay more attention to the real value of
products and not the brand names. Which event?
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50.  Marlboro Friday
 Marlboro Friday refers to April 2, 1993, when Philip
Morris announced a 20% price cut to their Marlboro
cigarettes to fight back against generic competitors,
which were increasingly eating into their market share
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52.  Mumbai Dabbawala Coding System
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54.  Nokia
 Founder of Nokia, Black Sable which means Nokia in
Finnish, Old Paper Mill which was the first business of
Nokia, SRK- Brand Ambassador
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56.  Scrabble
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57.  What is the term used to describe this system which is
a collection of financial entities, infrastructure and
practices which support financial transactions that
occur beyond the reach of existing state sanctioned
monitoring and regulation? Hedge funds and
instruments like Credit Default Swaps fall under this
category.
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58.  Shadow Banking system
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60.  Pierre Cardin
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62.  Swarovski Crystal
 Founder, Edelweiss Flowers, Swarovski Crystal
Museum in Austria.
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64.  Reynolds Permanent Marker
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66.  Only Indians to ring bell in NASDAQ?
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