1. Buzz Dragon Boating Society
Community | Competition | Culture
2013 Sponsorship Proposal
2. Presentation Flow
• Dragon Boating Fast Facts
• Buzz Dragon Overview
• Our race season
• Our Results
• Giving back
• Sponsorship Opportunities
3. Dragon Boating Fast Facts
• 2,000+ year old sport
• Hong Kong is home of Dragon
Boating with races since 1976
• Growing global sport over past
30 years
• Over 20 million participants
today in 60+ countries
• 30,000+ participants in HKG
• One of the fastest growing
water sports
• Supported by Hong Kong
Tourism Board
4. Buzz Dragon Overview
• Established 2001 (12 years)
• Named in memory of fellow paddler
Scott Buzby
• We pride ourselves in our involvement
with Hong Kong's local
community, intense competition, and rich
culture
• We work with the local community via
our supported charity Kely Support
Group
• We proactively participate in the local
dragon boat culture
• Includes many invitational races and local
fishermen club events each year
• Watch the Buzz Dragon Documentary at
http://youtu.be/vrVfQfgSeqw
5. Team Overview
We have 3 teams & 60+ team members:
1. Mens First team
2. Womens First team
3. Mixed First Team
• 20 rowers + 1 drummer in each boat
• Each team races average of 3 races per event
in local races, we race up to 6 times per event
6. Giving Back to Community
• January 2011 – Buzz’s Chinese New Year party helped
raise funds and awareness for the “Room to Read”
(www.roomtoread.org ) program. The event was a
great success, loads of fun and kicked off what is most
certain to be a yearly event
• For the past eight years, we have participated in the
annual Matilda Hospital charity Sedan Chair Race. The
event has raised over HKD50m since it’s inception
• Every year we also participate in the HK Coastal
International Cleanup Challenge because we want to
keep the beaches we race on clean
www.ecovisionasia.com/hkcoastalcleanup/
7. Our Supported Charity: KELY Support Group
KELY Support Group (www.kely.com ) is a non-
government funded bilingual charity which provides
non-judgmental, empathetic and confidential support to
youths 14-24 in Hong Kong.
KELY provides a wide range of programmes and services
which focus on drug prevention and intervention, as well
as the development of healthy self-esteem amongst
youth.
These include the provision of:
• Harm reduction education to schools;
• Multimedia art projects for students;
• Circus arts and peer support training;
• Youth forums and discussion groups; and
• A youth helpline on drugs and suicide.
KELY Support Group empowers young people through non-judgmental peer support to make informed
choices in reaching their potential
8. Our Race Season 2013
• Hong Kong Dragon Boating Association’s Festival of Sport
• Po Toi Fisherman Race
• Stanley Fishermen Race
• Lamma Island Club Race
• Hong Kong Island Paddle Club Race
• Tsing Yi Fisherman Race
• Tai Tam Fisherman Race
• Chai Wan Fisherman Race
• Tuen Ng Festival – *Stanley*
• International Dragon Boat Carnival
• South Eagles Fisherman Race
• Cheung Chau Mid Autumn Small Boat Fisherman Race
11. Sponsorship Opportunities
Package Investment Notes
4 hour Team Building with Buzz HKD20,000 brief history of dragon boating,
lessons + 1 hour paddling + de
briefing. Venue is middle island.
Buzz Dragon Flash Mob HKD20,000 Min 40 team members
Sponsorship of Charity Day HKD35,000 50% goes to our supported charity
Shorts & Hat Sponsor HKD40,000 Please see details on other sheet
Stanley race Sponsor HKD100,000 Please see details on other sheet
Good news! We are flexible and can tailor any of our existing packages to meet your individual needs or create a new
package especially for you. Please ask us for details.
13. Sponsorship Opportunities
4 hour Team Building with Buzz Dragon Coaches:
• HKD 20,000
Includes:
• Brief history of dragon boating
• Paddling lesson
• 1 hour on the water paddling
• Max 20 particpants
• Venue is Middle Island.
14. Sponsorship Opportunities
Buzz Dragon Flash Mob:
• HKD 20,000
• We will create a flash mob for your brand,
product or service
• We will work with you to create a high-impact
event
• Garuanteed minimum of 40 team members
15. Sponsorship Opportunities
Sponsorship of Kids Charity Day:
• HKD 35,000 • Max 20 kids
• 50% goes to our supported • Venue is Middle Island.
charity, Kely Support Group • Photo opportunity with
Includes: your company's banner
• Brief history of dragon • 'brought to you by' naming
boating rights
• Paddling lesson • Sponsor can supply
• 1 hour on the water additional premiums at
paddling sponsors own cost
16. Sponsorship Opportunities:
Stanley Race
Event: The Sun Life Stanley International Dragon Boat Championships
Date: Weds 12th June 2013 (Tuen Ng Festival public holiday)
Venue: Stanley main beach
Time: first race at 0900, finals at 1600h
• 250+ teams
• X races
• Most teams are sponsored by corporates. Join companies like Bloomberg, White and Case, CBRE,
Herbalife, Gammon, Agnes b, Ericsson, The Law Society, The British Consulate, Shangri–La Hotels,
Cisco, Dow Jones, Time Warner, Michael Page, Skadden, Mattel, JP Morgan, and many more (click
here for full list)
• 20,000+ spectators
• Excellent opportunity to gain exposure for your company
• Buzz winning record representing your company – possible podium and media highlights
• Team will be known as ‘YOUR COMPANY Buzz Dragon’ the event
• Race jerseys in your corporate colours with your company logo featured prominently
• Your company logo prominently featured on our team banner
• Your company logo featured on our website www.buzzdragon.com all year round
17. Stanley Dragon Boat Race Overview
• Races held every year since 1976
• Race Length : 270M
• 200+ teams
• 20,000+ spectators including rowers
• Paddlers from all continents
18. Event Coverage - Stanley
• Live global broadcast throughout the event on RTHK
Radio 3
• Online audio broadcast over the internet
• Online live TV web cast
• 100+ journalists and photographers
• Full event coverage on RTHK Radio 3
• 10+ features on local TV news in HK and China
• Regional coverage on channels like CNN
• Online coverage on popular sites
21. Audience - Stanley
• 20,000+ at Stanley
• 18 – 50 year old adults
• Mix of locals & expats
• Middle to high income
• Sport and leisure advocates
• Opinion formers and early adopters
22. Audience: Other Races
Number of crews in each race x estimated 25 people per team
Race Crews Total
HKDBA Festival of Sport 60 1,500
Po Toi Fisherman Race 36 900
Stanley Fishermen Race 40 1,000
Lamma Island Club Race 60 1,500
HK Island Paddle Club Race 50 1,250
Tsing Yi Fisherman Race 40 1,000
Tai Tam Fisherman Race 36 900
Chai Wan Fisherman Race (+ 8 x 50 men boat) 70 1,750
Tuen Ng Festival – *Stanley* 250 6,250
International Dragon Boat Carnival 100 + 2,500
South Eagles Fisherman Race (max 15 ppl) 50 750
Cheung Chau Mid Autumn Small Boat Fisherman Race (max 15 ppl) 50 750
Total 20,000+
23. Your Opportunity
• Benefit from extensive media coverage Dragon Boating
events receive in Hong Kong & globally
• Associate your brand with a
positive, healthy, active, outdoor lifestyle
• Partner with our track record of success
• Official partners with the Aberdeen Boat Club
• Featured in various activities they do all year round
including their website www.abclubhk.com and in
their club magazine
• Get exposure to this elite group of high net worth
individuals
24. Where Your Money Goes
Race fees for:
• HK Dragon Boat • Chai Wan Fisherman Race
Association Festival of • Tuen Ng Festival -Stanley
sport Race (tents, race entries)
• Po Toi Fisherman race • Practice boat repairs
• Stanley Fisherman race • Team uniforms (Jersey,
• Lamma Race Shorts & Caps)
• HKIPC Deep Water Bay
• Tsing Yi Fisherman Race
• Tai Tam Fisherman Race
25. For More Information
email - info@buzzdragon.com
Call Luigi La Tona on 5336-0851
www.buzzdragon.com
Please Support Dragon Boating in Hong Kong
