The document discusses tourism, selling, service, and the needs of customers in the tourism industry. It defines tourism as activities people engage in outside their usual environment. It describes selling as helping customers make the best decisions to meet their needs. Good service is defined as enhancing customer satisfaction. The key players are identified as customers/buyers and sellers/companies. Customers travel for pleasure, curiosity, participation and identity. To be successful, sellers must understand customers' wants, needs and desires.