SlideShare a Scribd company logo
HelpingBusiness
Business	
  Incen*ves	
  and	
  Loyalty	
  Solu*ons	
  
WhoisRestaurant.com?
ü The	
  na#on’s	
  largest	
  dining	
  deals	
  site	
  	
  
•  40,000+	
  dining	
  deals	
  at	
  thousands	
  of	
  restaurants	
  
•  Millions	
  of	
  unique	
  customer	
  visits	
  every	
  month	
  
ü A	
  rich	
  Marke#ng	
  Engine	
  for	
  restaurants	
  
ü A	
  proven	
  Helping	
  Business	
  Division	
  to	
  drive	
  
business	
  incen*ves,	
  loyalty	
  &	
  nonprofit	
  success	
  
Foundedin1999Restaurant.com	
  Confiden*al	
   2	
  
Restaurantsloveourmarketing!
Restaurant	
  Catalog	
  
Microsites	
  for	
  each	
  restaurant	
  
with	
  informa*on	
  such	
  as	
  
photos,	
  menus,	
  and	
  maps	
   Marke0ng	
  Exposure	
  
Diner	
  traffic	
  created	
  via	
  
Restaurant.com,	
  affiliates,	
  
emails	
  and	
  paid	
  &	
  natural	
  
search	
  
Performance	
  Metrics	
  
Restaurant	
  Management	
  
Center	
  with	
  marke*ng	
  data	
  
such	
  as	
  visit,	
  survey	
  results	
  
and	
  Verified	
  Diner	
  Reviews	
  
Restaurant.com	
  Confiden*al	
   3	
  
DinersLOVERestaurant.com
ü Dine	
  on	
  Your	
  Time	
  
•  Restaurant.com	
  cer*ficates	
  can	
  be	
  used	
  at	
  any	
  *me	
  	
  
and	
  never	
  expire	
  
ü Dine	
  Local,	
  Dine	
  Delicious	
  	
  	
  
•  Choose	
  from	
  20,000+	
  of	
  outstanding,	
  	
  
independently	
  owned	
  restaurants	
  na*onwide	
  
ü Convenient	
  to	
  Use	
  
•  Print	
  the	
  restaurant	
  cer*ficate,	
  or	
  go	
  paperless	
  with	
  the	
  
Restaurant.com	
  Mobile	
  App	
  on	
  	
  
your	
  iPhone	
  or	
  Android	
  phone.	
  
Restaurant.com	
  Confiden*al	
   4	
  
Sales	
  Promo*ons	
  
• Spend	
  and	
  Get	
  
• Online	
  Bill	
  Pay	
  
• Upsell	
  /	
  Cross-­‐sell	
  
• Bundled	
  Offerings	
  
Customer	
  
Acquisi*on	
  
• Referrals	
  
• Reac*va*on	
  
• Membership	
  Programs	
  
Customer	
  
Reten*on	
  
• Membership	
  Benefits	
  
• Customer	
  Apprecia*on	
  
• Surprise	
  and	
  Delight	
  
Increased	
  
Engagement	
  
• Points	
  Redemp*on	
  
• Social	
  Media	
  
• Mobile	
  Marke*ng	
  
• Survey	
  Par*cipa*on	
  	
  
LOYALTY	
  INCENTIVES	
  
HelpingBusiness
We	
  offer	
  Proven	
  Incen*ve	
  and	
  Loyalty	
  Solu*ons	
  	
  
that	
  help	
  you	
  Reach,	
  Retain	
  and	
  Reward	
  your	
  customers	
  
Restaurant.com	
  Cer*ficates	
  
Restaurant.com	
  Confiden*al	
   5	
  
Wide Range of Clients
AWideRangeofSuccessStories
Restaurant.com	
  Confiden*al	
   6	
  
HighValue–LowCost
A	
  tremendous	
  value	
  for	
  your	
  customers,	
  	
  
at	
  a	
  frac*on	
  of	
  the	
  cost	
  to	
  	
  you!	
  
Restaurant.com	
  Confiden*al	
   7	
  
Card	
  Volume	
  
$25	
  	
  
Physical	
  Card	
  
$50	
  	
  
Physical	
  Card	
  
$100	
  	
  
Physical	
  Card	
  
<	
  1,000	
   $4.25	
   $8.50	
   $17.00	
  
>	
  1,000	
   $3.83	
   $7.65	
   $15.30	
  
Pricing	
  is	
  per	
  unit,	
  based	
  on	
  order	
  total.	
  
Available	
  as	
  physical	
  card	
  or	
  electronic	
  code.	
  
Flexibility&Convenience
Your	
  business	
  is	
  as	
  unique	
  as	
  your	
  customers,	
  	
  
which	
  is	
  why	
  our	
  solu*ons	
  come	
  in	
  a	
  	
  
variety	
  of	
  formats	
  and	
  denomina*ons	
  
PhysicalCards
PaperCertificates
ElectronicCodes
Allformatsavailablein$10,$25,$50and$100Denominations
Restaurant.com	
  Confiden*al	
   8	
  
LeverageYourBrandStrength
We	
  value	
  building	
  YOUR	
  brand	
  strength	
  	
  
by	
  making	
  you	
  top-­‐of-­‐mind	
  with	
  your	
  customers	
  
Co-BrandedPaperCertificates
Co-BrandedPhysicalCards
Co-BrandedeCertificates
Co-BrandedRedemptionSite
Restaurant.com	
  Confiden*al	
   9	
  
Restaurant.comRedemptionProcess
Customers	
  find	
  the	
  redemp*on	
  process	
  	
  
smooth,	
  easy	
  and	
  convenient	
  
MobileRedemption
OnlineRedemption
Restaurant.com	
  Confiden*al	
   10	
  
SimpleMobileRedemption
1.EnterYourCode	
  
2.SelectSearchMethod	
  
3.SearchForRestaurants	
  
4.PickARestaurant	
  
5.DisplayWhileDining!	
  
Restaurant.com	
  Confiden*al	
   11	
  
FlexibleOnlineRedemption
Restaurant.com	
  Confiden*al	
   12	
  
4. RedemptionCompletion
3. Search&FindRestaurants1. LandingPage&CodeEntry
2. PhysicalCardBalance&Zip
CodeEntry
WheretoBegin
Iden0fy	
  Goals	
  
• Incen*ve?	
  Loyalty?	
  	
  
• Business	
  Objec*ves?	
  
Develop	
  
Ini0a0ve	
  
• Desired	
  outcomes	
  
• Marke*ng	
  materials	
  
• Measurements	
  
Restaurant.com	
  
Physical	
  Cards	
  
• Purchasing	
  
• Customiza*on	
  
• Integrate	
  into	
  plan	
  
Launch	
  
Ini0a0ve	
  
• Customer	
  marke*ng	
  
• Customer	
  Support	
  
• Quick	
  fulfillment	
  
Measure	
  
Success	
  
• Ongoing	
  Repor*ng	
  
• Capitalize	
  on	
  
momentum	
  
Restaurant.com	
  Confiden*al	
   13	
  
Successful	
  ini*a*ves	
  have	
  a	
  well-­‐thought	
  out	
  plan	
  
ThankYou!
Restaurant.comContactInfo
	
  
847.481.5526 aspeakman@restaurant.com
	
  
	
  
	
  	
  
	
  
Restaurant.com	
  Confiden*al	
  

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Bussiness Incentive Overview

  • 2. WhoisRestaurant.com? ü The  na#on’s  largest  dining  deals  site     •  40,000+  dining  deals  at  thousands  of  restaurants   •  Millions  of  unique  customer  visits  every  month   ü A  rich  Marke#ng  Engine  for  restaurants   ü A  proven  Helping  Business  Division  to  drive   business  incen*ves,  loyalty  &  nonprofit  success   Foundedin1999Restaurant.com  Confiden*al   2  
  • 3. Restaurantsloveourmarketing! Restaurant  Catalog   Microsites  for  each  restaurant   with  informa*on  such  as   photos,  menus,  and  maps   Marke0ng  Exposure   Diner  traffic  created  via   Restaurant.com,  affiliates,   emails  and  paid  &  natural   search   Performance  Metrics   Restaurant  Management   Center  with  marke*ng  data   such  as  visit,  survey  results   and  Verified  Diner  Reviews   Restaurant.com  Confiden*al   3  
  • 4. DinersLOVERestaurant.com ü Dine  on  Your  Time   •  Restaurant.com  cer*ficates  can  be  used  at  any  *me     and  never  expire   ü Dine  Local,  Dine  Delicious       •  Choose  from  20,000+  of  outstanding,     independently  owned  restaurants  na*onwide   ü Convenient  to  Use   •  Print  the  restaurant  cer*ficate,  or  go  paperless  with  the   Restaurant.com  Mobile  App  on     your  iPhone  or  Android  phone.   Restaurant.com  Confiden*al   4  
  • 5. Sales  Promo*ons   • Spend  and  Get   • Online  Bill  Pay   • Upsell  /  Cross-­‐sell   • Bundled  Offerings   Customer   Acquisi*on   • Referrals   • Reac*va*on   • Membership  Programs   Customer   Reten*on   • Membership  Benefits   • Customer  Apprecia*on   • Surprise  and  Delight   Increased   Engagement   • Points  Redemp*on   • Social  Media   • Mobile  Marke*ng   • Survey  Par*cipa*on     LOYALTY  INCENTIVES   HelpingBusiness We  offer  Proven  Incen*ve  and  Loyalty  Solu*ons     that  help  you  Reach,  Retain  and  Reward  your  customers   Restaurant.com  Cer*ficates   Restaurant.com  Confiden*al   5  
  • 6. Wide Range of Clients AWideRangeofSuccessStories Restaurant.com  Confiden*al   6  
  • 7. HighValue–LowCost A  tremendous  value  for  your  customers,     at  a  frac*on  of  the  cost  to    you!   Restaurant.com  Confiden*al   7   Card  Volume   $25     Physical  Card   $50     Physical  Card   $100     Physical  Card   <  1,000   $4.25   $8.50   $17.00   >  1,000   $3.83   $7.65   $15.30   Pricing  is  per  unit,  based  on  order  total.   Available  as  physical  card  or  electronic  code.  
  • 8. Flexibility&Convenience Your  business  is  as  unique  as  your  customers,     which  is  why  our  solu*ons  come  in  a     variety  of  formats  and  denomina*ons   PhysicalCards PaperCertificates ElectronicCodes Allformatsavailablein$10,$25,$50and$100Denominations Restaurant.com  Confiden*al   8  
  • 9. LeverageYourBrandStrength We  value  building  YOUR  brand  strength     by  making  you  top-­‐of-­‐mind  with  your  customers   Co-BrandedPaperCertificates Co-BrandedPhysicalCards Co-BrandedeCertificates Co-BrandedRedemptionSite Restaurant.com  Confiden*al   9  
  • 10. Restaurant.comRedemptionProcess Customers  find  the  redemp*on  process     smooth,  easy  and  convenient   MobileRedemption OnlineRedemption Restaurant.com  Confiden*al   10  
  • 11. SimpleMobileRedemption 1.EnterYourCode   2.SelectSearchMethod   3.SearchForRestaurants   4.PickARestaurant   5.DisplayWhileDining!   Restaurant.com  Confiden*al   11  
  • 12. FlexibleOnlineRedemption Restaurant.com  Confiden*al   12   4. RedemptionCompletion 3. Search&FindRestaurants1. LandingPage&CodeEntry 2. PhysicalCardBalance&Zip CodeEntry
  • 13. WheretoBegin Iden0fy  Goals   • Incen*ve?  Loyalty?     • Business  Objec*ves?   Develop   Ini0a0ve   • Desired  outcomes   • Marke*ng  materials   • Measurements   Restaurant.com   Physical  Cards   • Purchasing   • Customiza*on   • Integrate  into  plan   Launch   Ini0a0ve   • Customer  marke*ng   • Customer  Support   • Quick  fulfillment   Measure   Success   • Ongoing  Repor*ng   • Capitalize  on   momentum   Restaurant.com  Confiden*al   13   Successful  ini*a*ves  have  a  well-­‐thought  out  plan  
  • 14. ThankYou! Restaurant.comContactInfo   847.481.5526 aspeakman@restaurant.com           Restaurant.com  Confiden*al