The document outlines a business plan for a party planning business called Delicate Creations, including estimates for startup capital needs, projected monthly income, sources of financing, key roles and staff bios, and statements on ethics and social responsibility. Projected startup costs are $5,000 and annual income projections range from $21,080 to $126,800 depending on bookings. The business aims to operate ethically and responsibly toward vendors, customers, employees, and the environment.

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Tisa Blocker
BUSN 1101
Business Plan Part II
Pamela Adams
November 18, 2014

2. 2BusinessPlanPtII
Estimate of the amount of startup capital you will need, and examples of how the money will be
used.
Projected income – how much money you intend to make over the next year, month by month.
Sources of finances – what you intend to get your startup funds.
Functions within the business.
Key owners/staff and brief bios to include skills and qualifications needed for the business
functions.
Ethics and social responsibility statement.
The start of capital that is needed is approximately $5000. The starting inventory is to be
determined by the first events that are booked by Delicate Creations, though; silk flowers,
ribbons, glue guns, glue sticks, tulle, scissors, cutters, glass vases, Styrofoam (different shapes
and sizes), ceramic/glass/wood glue, lace, and other small staples needed to make keepsakes
corsages/capias, Flowers = $500 to $1000. Money to put down payment on perspective venue,
photographer, DJ/MC, Limousines, chair/table/tent rental, linens/tablecloths, and other major
services needed = $1000 to $2000. Travel expense and wait staff = $500 to $1000. The
remainder of the money is to be utilized for fliers, business cards and promotions.
The projected income is dependent upon bookings of major affairs, corsage/capia package,
centerpiece’s/flower arrangements, keepsakes, seasonal/holiday decorations;
2/3 Weddings a month = $500 to $2000 per party = $1500 to $6000 a month
5/10 Ribbon orders/Corsages/Capias package deals a month = $35 to $200 per package =
$175/$350 to $1000/$2000 a month.
1/20 Centerpiece/Floral Arrangements= $15 to $45 per = $15/$45 to $300/$900 a month.
5/100+ Keepsakes= $5 to $15 per = $25/$75 to $500/$1,500 a month
Seasonal decorations vary but range from $500 to $2000 per season
The projected low for the year would be:
 Seasonal $500
 Weddings $18,000
 Ribbons/ Corsages/Capias $2,100/$4,200
 Centerpieces $180/$540
 Keepsakes $300/$900
Total low= $21,080/$24,140

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Total Projected High for the year would be:
 Seasonal $2,000
 Weddings $72,000
 Ribbons/Corsages/Capias $12,000/$24,000
 Centerpieces $3,600/$10,800
 Keepsakes $6,000/$18,000
Total High = $95,600/$126,800
The sources of finances will come from my own personal resources, “according to Consumer
Reports 68% of total start-up financing comes from personal resources” (Kelly/Williams pg.104-
105). I had been doing my business on a small scale to build capital on my own to avoid
borrowing from family and friends. I needed to document and show that I have enough stability
to get my start-up capital, so that I can venture out to expand now and apply for a small business
loan, “other key funding sources include bank loans, angel investors, and venture capital firms”
(Kelly/Williams pg.104).
The key functions of Delicate Creations are held and performed by me.
 Making/assembling/arranging – I am the sole creator of all items, with the exception of
having too many events at one time, so I trained and utilize a few people that work with
me and are paid per event or per day for performing piece-work
 Bookings/Calls/record keeping are my responsibility until I expand than I will hire and
train accordingly
 Decorating/deliveries are all done by me or with the individuals I utilize for events
 Founder/CEO/Management are the current positions I also hold
Key Owner Tisa Blocker Bio: Delicate Creations by Tisa a small home-based party
planning business which was first established in 2001 when I assisted a friend with a
sweet 16 party. The business grew slow and steady until I had to close down the
company for personal reasons. I restarted the Business in September 2014. I am self-
taught along with taking crafting classes at Michael’s Craft Store to sharpen my creative
skills. I attended UOP to obtain my Bachelor’s Degree in Business Admin/Management,
I wanted to run my business in an appropriate and professional manner, to have the
skills for the Business part of my company.

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There are three people I have trained and utilize when needed:
 Tish has been trained to assemble/decorate, waitress/serve and run a party in my
absence, and is paid per event by myself or the customer directly, has been with me for
3yrs
 Mary has the same training and responsibility as above, 4yrs with company
 July has the same training and responsibility with the exception of being able to do a
customer presentation/consultation and has been with the company since the begining
“Universal ethical standards Ethical norms that apply to all people across a broad spectrum of
situations.” (Kelly/William 2014 pg. 52)
Ethical conduct
Delicate Creations has a responsibility to act as a good Business citizen at all times. At Delicate
Creations we recognize and perform the obligations we have towards our people, investors,
customers, suppliers, competitors and the community as a whole. We believe our reputation,
together with the trust and confidence of those with whom we deal, to be one of our most
valuable assets. In order to keep this reputation and trust, we demand and maintain the highest
ethical standards in carrying out our business activities.
All of our employees are required to abide by our ethical policy, which outlines Delicate
Creations core values and approach to doing business. The protection of our reputation is of
fundamental importance, and employees are aware of the disciplinary implications of breaches of
policy. The policy helps to uphold the reputation of our company and staff, and maintains public
confidence in Delicate Creations.
Our people are encouraged to promptly report any potentially illegal, improper and/ or unethical
conduct that they become aware of at their workplace or in connection with their work. We
believe we have an environment that enables our people to raise genuine and legitimate concerns
internally. However, in the event that our people believe their reporting to management may
result in harassment, victimization or undue distress, they may contact me directly to report
matters. I will make sure all issues are resolved in a manner to take in consideration all parties
concerned.

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“The most socially responsible companies establish codes of conduct for their vendors, setting clear
policies for human rights, wages, safety, and environmental impact.” (Kelly/Williams 2014 pg.63).
At Delicate Creations We have and give respect to the individual, whether vendor, customer, or
employee. We will respect where we go and what we do, treat all with curtesy and care.
All will be treated fairly with wages, and work hours, taking into consideration a work-life balance.
No personsshall be put in hazardous situations, well keep safety for all concerned in the forefront, all
dangerous situations will be reported immediately.
We will be considerate of all recycling practices at all events according to the venues policies and our
commitment to keep our environmentally fit-by maintaining Green practices.
Owners and “Managers of business organizations have four social responsibilities: economic, legal,
ethical,anddiscretionary.While formulatingandexecutingstrategies, organizations are responsible to
their stakeholders who affect, or get affected by, their business activities. Shareholders, employees,
local community, and society are some of the important corporate stakeholders”.

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References
http://www.acision.com/about/corporate-responsibility
http://www.icmrindia.org/courseware/Business%20Strategy/Vision-Mission-Social%20Responsibil.htm
Kelly, M. Williams, A. (2014). BUSN 7th
. Ed. [Vital Source, digital version]. Retrieved from
http://www.ecampus.southuniversity.edmc.edu