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Businesses recognize that brands are important and useful tools for marketers and they have
actual financial value. In categories where image and reputation are just as valuable as product
benefits or product delivery attracting new customer groups increases brand value brands offer a
powerful competitive advantage maintaining brand protection is advisable increased
segmentation promotes loyalty

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  • 1. Businesses recognize that brands are important and useful tools for marketers and they have actual financial value. In categories where image and reputation are just as valuable as product benefits or product delivery attracting new customer groups increases brand value brands offer a powerful competitive advantage maintaining brand protection is advisable increased segmentation promotes loyalty