Business & Tech:
A Communication
Guide
Cassandra
Faris
@cassandrafaris
We all have
communication
fails
(& that’s OK)
conflict between biz &
tech teams causes
communication fails differing priorities
can create conflict
Teams have different priorities
Business
• Money
• Time
• Customers
• What’s going on?
Technical
• Clean code
• Testing
• New technologies
• Leave me alone!
What other priorities have you seen?
Why do priorities
matter?
Biz & tech teams
have the same goal
–
solving problems!
Teams are made of people
People are challenging
• Feelings
• Different experiences
• Working together
Communication is hard
• Assumptions
• Blame game
• Differing styles
What people challenges have you seen?
Why should I
care about
your priorities?
Shared language
facilitates better
communication
William Marston’s DISC Theory
Source: https://robin0479.files.wordpress.com/2011/09/william_moulton_marston.png
Source: https://robin0479.files.wordpress.com/2011/09/william_moulton_marston.png
DISC Personality Types
What is your
DISC type?
D = Dominance
Effective
• Direct communication
• Results-motivated
• Seizes opportunities
Fears
• Criticism
• Loss of Control
• Being taken advantage of
Goals
• Control
• Challenge
• Leadership
InEffective
• Dictatorial
• Arrogant
• Sarcastic
I = influence
Effective
• People-oriented
• Persuasive
• Good communication
Fears
• Social rejection
• Disapproval
• Losing influence
Goals
• Status
• Popularity
• Approval
InEffective
• Overly chatty
• Easily distracted
• Too enthusiastic
S = steadiness
Effective
• Great listener
• Loyal & supportive
• Consistent
Fears
• Unpredictability
• Unplanned change
• Losing stability
Goals
• Tradition
• Status quo
• Stability
InEffective
• Indecisive
• Resists change
• Too tolerant
C = Conscientiousness
Effective
• Critical thinker
• Detail-oriented
• Precise & accurate
Goals
• Order
• Precision
• Proper ways
InEffective
• Critical of others
• Perfectionist
• Aloof
Fears
• Sloppy work
• Criticism of abilities
• Intense emotions
Shared language
is not a silver
bullet
A diverse team is
an effective team
Which shared
values can help
us both succeed?
Building Rapport
• Personality type
• Communication method
• Timing
• “Yes, and…”
• Why?
• Empathize!
Allow everyone
to have a voice
Your only
assumption –
people have good
intentions
Biz-Tech Communication #Protips
• Create a shared list of terms
• Explain acronyms
• Share stories, not buzzwords
• Encourage & answer questions
I get you
so
I’ll listen to you
Without empathy,
communication
will fail
Cassandra Faris
@CASSANDRAFARIS
CASSANDRA.FARIS@GMAIL.COM
Thank you!

Business & Tech: A Communication Guide