Content: Executive Summary Statement of the Problem Objectives Technical Plan Management Plan Cost Estimation Conclusion Do let me know your thoughts: Thank You Sayani Ghosh SIESCOMS

1. 1
SIES COLLEGE OF MANAGEMENT STUDIES, MUMBAI
MANAGERIAL COMMUNICATION-II
Submitted on: 9th
November, 2019
BUSINESS PROPOSAL WRITING
Submitted by
Sayani Ghosh
PGDM-A
Roll No: - 45

2. 2
SUNSHINE FOOD PRODUCTS PVT. LTD., PUNE
Project Proposal
Cultural and Recreational Centre
Prepared by:
…………….
Public Relations Officer
Sunshine Foods Products Pvt. Ltd., Pune

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Table of Contents
Sr. no. Topic Page no.
1 Executive Summary 3
2 Statement of the Problem 4
3 Objectives 4
4 Technical Plan 4
5 Management Plan 5-6
6 Cost Estimation 6-7
7 Conclusion 7

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EXECUTIVE SUMMARY:
Employees are indubitably one of the most important resources of a company and
asset for any organization. The success stories of organization is directly is definitely
incomplete and pale without their employees. So it is highly recommended that an
organization must take care of their employee hygiene and needs to continue the
success legacy. But with current economic situation the slowdown and devastation of
markets are putting enormous pressure on the organizations to sustain and which in
turn is leading to excess pressure of performance on employees. They are subjected to
such loads recently that the work-life balance is totally becoming out of scope now
which again leading to breakdown of employees that further triggers the fall of the
organization they work for.
Recreational activities are very important to find the perfect work-life balance of an
employee. Cultural participations like sports, games, acts, solo and group
performances etc help building relationships with seniors and subordinates in an
office. These create friendly and comfortable environment inside an organization
which certainly increases employee productivity.
This proposal encircles all the necessary aspects as follows:
 Objectives,
 Technical plans
 Management plans,
 Cost estimation
 Conclusion
The details once gone through could enlighten about the important areas to work in
and procedures involved to attain the targeted goals by 8th
November,2020.
STATEMENT OF PROBLEM:
In order to keep pace with the current economic scenario the employees of Sunshine
Food Products Pvt. Ltd. are subjected to the increased rigorous working hours which
in turn leading them and the management also to decrease in the productivity of the
team.

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OBJECTIVES:
 To provide a wide range of quality sports, workout campaigns, fitness training,
recreational programs which cater to all employees.
 To ensure sustainability in the competitive market.
 To develop relationships within the workplace to provide highly performing
platform.
 To satisfy employee needs other than wages or appraisal that could adhere to a
balanced work-life.
 To enable the employee’s voluntary willingness to stretch themselves an extra
mile.
 To create a favourable environment for work where employees can show highest
creativity.
 To minimize stress and maximize productivity.
 To turn employees from a group to a team.
TECHNICAL PLANS:
 Locating area for recreational centre: The recreational area would occupy the
least used space in the office, the basement or the backyard or a partial area from
this could be turned into the required centre.
 Layout of cultural/recreational hall: The architectural aesthetics will be taken
care of by our best concerned personnel.
 Facilities and infrastructure: All necessary detailing will be discussed earlier and
the required amenities and furniture would be installed thereafter.
 Sectional space allocation: Gym room, game room, library, art hall, and open
area for yoga/dance/act or any kind of productive activity would be designed.
MANAGEMENT PLANS:
 Budget allocation: All developmental costs incurred would be distributed fairly in
every section that too with not exceeding the proposed budget of approx. 70 lakhs
and the Finance department would make sure of that.

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 Funding: Employees would be inspired to raise extra funds if they want to
customize their office any further, they can gather the amount by arranging
interoffice sports, cultural functions etc.
 Motivational campaigning: HR people of the company would be entitled to
motivate employees to collaborate and cooperate with the new system for the
mutual betterment.
 Promotion: Marketing personnel would fetch funds from advertisements and
further promotions would be taken care of to spread the trend and increase
competencies.
 Effective operations: All the constructional work and other operational works
would be smoothly handled by the operations team including shifting and settling
of a single brick.
COST ESTIMATION:
Here is a detailed approximated list of the all possible incurred costs :
FIXED COSTS
PARTICULARS AMOUNT(Rs)
Construction 25,00,000
Furnishing and equipment 15,00,000
Materials required 8,00,000
Electric fittings 4,00,000
Plumbing 3,00,000
Interiors 7,00,000
Exteriors 3,00,000
TOTAL 65,00,000

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TOTAL ESTIMATED COST: FIXED COST + VARIABLE COST
= 65,00,000 + 4,60,000
= 69,60,000
CONCLUSION:
The proposal here is not only for recreating office structure but also for
recreating work environment which will enable employees more earthed to the
office and work. The use of the recreational area could be accessed by the
employees’ family members also which would build a climate of trust and
compassion that eventually lead to better performance of employees and better
employee retention ratio. The budgeting and funding would be unique in its
own way as employees would happily indulge into the entire restructuring.
The proposed budget and timeline is expected to satisfy authorities and if not
then further queries are solely solicited.
VARIABLE COSTS
PARTICULARS AMOUNT(Rs)/year
Maintenance charges 1,20,000
Overhead charges 2,40,000
Internet charges 1,00,000
TOTAL 4,60,000