The document provides an overview of Rick Jensen and his business coaching services. It discusses key aspects of running a successful business such as having a quality product or service, good timing, adequate capital, strong people, and effective management. It also identifies potential business dangers like poor leadership, underperforming sales, ineffective marketing, lack of human capital management, and financial mismanagement. Finally, it outlines Jensen's approach to business coaching focused on drivers, initiatives, goals, and alignment across customers, employees, suppliers, and lenders.
Rick Jensen's guide to successful business management through customer focus, marketing strategy and team alignment
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2. My Purpose is to Help You… Increase the value of your business by investing in the business education and coaching resources that are right for YOU...
9. What will make you Different? Unique Selling Proposition and Guarantee Monopoly Commodity
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Editor's Notes
3 Step Start Either/Or Question : “Where are my business owners in the room? Business owners raise your hands right up high! Excellent. Non-business owners? Hands up high! Excellent! Those who WISH they were non-business owners sometimes!?! Fantastic” [laughter…] Thanks/Congratulations : “My name is ____ and I want to thank you for investing your time to be here today/tonight and also want to congratulate you for being here. A wise man once said that if you lose some money you can always get it back, but when your time is gone, it’s gone forever. I promise to reward your investment of time today/tonight by pouring myself out to share with you what we’ve discovered to be the most powerful approach to increasing your business profitability, building an amazing team, and freeing up your time through small business ownership and it’s a concept called the 5 Steps to Freedom through Business… Earn the Right: “So, first a little bit about myself and [The Entrepreneur’s Source/AdviCoach/Business Partner] and what we do as the Coaches of Entrepreneurs and for those who dream of becoming one…
Just read the slide. You’ve got to tell them RIGHT UP FRONT that they’re going to be sold to at the end. Otherwise, they may feel surprised and insulted at the end. READ IT as is. Don’t soften it. Don’t wimp out. Just read it. The only exception to this is if you are doing a seminar for a group with sales-phobia (some chambers, etc.) who don’t want you “selling” to their members. In that case, you can remove this slide.
The top five business dangers facing entrepreneurs are: Poor Leadership Skills Under Performing Sales Ineffective Marketing Lack Human Capital Management Financial Mismanagement As a E-Source Coach ® you will help business owners identify these dangers though weekly coaching sessions. Our coaching methodology provides business owners with information and education that helps them to discover how to best achieve results in their business. You will guide business owners to move beyond these common dangers and focus on growing the value of their business.