The business concept is to sell supplements and promote healthy eating and exercise habits to contribute to wellness. Products include food supplements and the business encourages the idea that the body needs nutrients from both food and supplements to function properly. Funds will be raised through business proposals to companies and pamphlets accepting donations. The products will be sold by motivating both employed and unemployed young people to pass on the idea and sell products for a percentage of profits. The target markets are all age groups and locations since health needs change with age, but the focus is convincing young active populations to become agents promoting the idea.