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“Refining business to go mobile”
Globally leapfrogging Smartphone users : 42% a year
Source: Morgan Stanley
Sleek, simple, eleg
ant, beautiful
Smartphone optimized
elegant interface
Convenience of accessing :QR Code, NFC
tags, Bluetooth etc
Plug and play platform: No coding or hosting hassle
Enhanced customers engagement
•Can access the menu, select & order from their
Smartphone
•Nudging customers for feedback, reviews &
purchases through Tukudu points
•Tukudu deals
• Today’s specials
• Discounts and offers
• Real time context based
offers
Social Integration reduces
the marketing cost of
restaurants
9 out of 10 customers we approached are impressed with
Tukudu and ready to Buy.
*With existing features only
4 paying customers
(Cibo Esca Lounge Bar, Sip n
Dine, Squareplate, MusicMate).
20+ Individual business will go live by end of May 2013
which includes Spa, Training Institutes, Jewelry Shops,
Apparels Showrooms, Dentist Clinics, Gym, Ayurveda
Clinics etc
Association with Kannada Film Chamber
Tukudu can be sold up to
$500 / Year
Our customers feel Tukudu
is affordable at
$0.5/Day
Pain points of Restaurants
• Don’t want to pay too much on software
• Don’t want to maintain technical things
• Less comfortable with digital marketing
How Tukudu will help them ?
• Go Mobile instantly
• No hosting required, No Coding Required
• Kick start with the digital marketing
• Attract young audience
• The feeling of Hi Tech at affordable cost
There are ~41,344
Tukudu eligible
restaurants present in
India
There are ~3,39,770
independent restaurants
present in USA
There are ~2107
restaurants present in
Singapore
• Bangalore South : 1420
• Bangalore North : 736
• Bangalore West : 520
• Bangalore East : 977
• Bangalore Others : 576
• Mumbai : 10320
• Pune : 3394
• Hyderabad : 2296
• Chennai : 3173
• Kolkata : 2549
• Delhi : 9546
• Lucknow : 634
• Jaipur : 1160
• Ahmedabad : 1939
• Chandigarh : 1051
Total : 41345
Initial Targeted Market (Restaurants)
• Indore : 475
• Ludhiana : 479
Penetrating 25% of this in
next one year will
generate a recurring
business of $5 Million /
year.
What we can do with the funds of $500K
Engineering Team size : 11
Avg Salary per month : $363
Total investment per Year : $48000
Marketing Team size : 90
Avg Salary per month : $218 + $200 (incentives,
allowance etc)
Total investment per Year : $417817
Operation Cost
Infrastructure Rent : $10909
Other Expense : $35000
Total investment per Year : $45909
Tukudu is ready for Spa, Builders, Products, Training
Institutes, Apparels, Shopping Malls, Movies, Books etc
Thank 
Use Case 1 : QR Codes / NFC tags on Dining
table or in Rooms to order the food from
smartphone
Use Case 2 : QR Code at the entrance of
Shopping mall will lead the shoppers to exclusive
offer with real pictures of store.
Use Case 3 : QR Code on brochure enable the
end user to get more information and send
enquiry with one touch sms, call or enquiry form.
Use Case 4 : QR Code on Business card will help
the user to know more about the person and
business
Other possible ways of earning
Quality Search Engine (Online, Offlin
Tukudu Recommendatio
Special LB Alerts (A
Tukudu messagin
Tukudu Currenc
Tukudu Shoppin
Ad

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Business plan v1.6

  • 1. “Refining business to go mobile”
  • 2. Globally leapfrogging Smartphone users : 42% a year Source: Morgan Stanley
  • 3. Sleek, simple, eleg ant, beautiful Smartphone optimized elegant interface
  • 4. Convenience of accessing :QR Code, NFC tags, Bluetooth etc Plug and play platform: No coding or hosting hassle
  • 5. Enhanced customers engagement •Can access the menu, select & order from their Smartphone •Nudging customers for feedback, reviews & purchases through Tukudu points •Tukudu deals • Today’s specials • Discounts and offers • Real time context based offers
  • 6. Social Integration reduces the marketing cost of restaurants
  • 7. 9 out of 10 customers we approached are impressed with Tukudu and ready to Buy. *With existing features only 4 paying customers (Cibo Esca Lounge Bar, Sip n Dine, Squareplate, MusicMate). 20+ Individual business will go live by end of May 2013 which includes Spa, Training Institutes, Jewelry Shops, Apparels Showrooms, Dentist Clinics, Gym, Ayurveda Clinics etc Association with Kannada Film Chamber
  • 8. Tukudu can be sold up to $500 / Year Our customers feel Tukudu is affordable at $0.5/Day
  • 9. Pain points of Restaurants • Don’t want to pay too much on software • Don’t want to maintain technical things • Less comfortable with digital marketing How Tukudu will help them ? • Go Mobile instantly • No hosting required, No Coding Required • Kick start with the digital marketing • Attract young audience • The feeling of Hi Tech at affordable cost
  • 10. There are ~41,344 Tukudu eligible restaurants present in India There are ~3,39,770 independent restaurants present in USA There are ~2107 restaurants present in Singapore
  • 11. • Bangalore South : 1420 • Bangalore North : 736 • Bangalore West : 520 • Bangalore East : 977 • Bangalore Others : 576 • Mumbai : 10320 • Pune : 3394 • Hyderabad : 2296 • Chennai : 3173 • Kolkata : 2549 • Delhi : 9546 • Lucknow : 634 • Jaipur : 1160 • Ahmedabad : 1939 • Chandigarh : 1051 Total : 41345 Initial Targeted Market (Restaurants) • Indore : 475 • Ludhiana : 479 Penetrating 25% of this in next one year will generate a recurring business of $5 Million / year.
  • 12. What we can do with the funds of $500K Engineering Team size : 11 Avg Salary per month : $363 Total investment per Year : $48000 Marketing Team size : 90 Avg Salary per month : $218 + $200 (incentives, allowance etc) Total investment per Year : $417817 Operation Cost Infrastructure Rent : $10909 Other Expense : $35000 Total investment per Year : $45909
  • 13.
  • 14. Tukudu is ready for Spa, Builders, Products, Training Institutes, Apparels, Shopping Malls, Movies, Books etc
  • 16. Use Case 1 : QR Codes / NFC tags on Dining table or in Rooms to order the food from smartphone Use Case 2 : QR Code at the entrance of Shopping mall will lead the shoppers to exclusive offer with real pictures of store. Use Case 3 : QR Code on brochure enable the end user to get more information and send enquiry with one touch sms, call or enquiry form. Use Case 4 : QR Code on Business card will help the user to know more about the person and business
  • 17. Other possible ways of earning Quality Search Engine (Online, Offlin Tukudu Recommendatio Special LB Alerts (A Tukudu messagin Tukudu Currenc Tukudu Shoppin Ad