Tukudu is a mobile app that allows businesses to go mobile by providing a simple, elegant interface for customers to access menus, provide feedback, and view deals from their smartphones. It reduces marketing costs for restaurants through social integration and customer engagement features. Initial tests showed 9 out of 10 customers were interested in Tukudu. The document discusses Tukudu's affordable pricing of $0.5 per day, target markets in various Indian cities and the US, and how $500k in funding could be used to expand the engineering and marketing teams to generate $5 million in recurring annual revenue by penetrating 25% of the restaurant market. It also describes potential uses for other businesses like spas, shopping malls, and movies.

1. “Refining business to go mobile”

2. Globally leapfrogging Smartphone users : 42% a year
Source: Morgan Stanley

3. Sleek, simple, eleg
ant, beautiful
Smartphone optimized
elegant interface

4. Convenience of accessing :QR Code, NFC
tags, Bluetooth etc
Plug and play platform: No coding or hosting hassle

5. Enhanced customers engagement
•Can access the menu, select & order from their
Smartphone
•Nudging customers for feedback, reviews &
purchases through Tukudu points
•Tukudu deals
• Today’s specials
• Discounts and offers
• Real time context based
offers

6. Social Integration reduces
the marketing cost of
restaurants

7. 9 out of 10 customers we approached are impressed with
Tukudu and ready to Buy.
*With existing features only
4 paying customers
(Cibo Esca Lounge Bar, Sip n
Dine, Squareplate, MusicMate).
20+ Individual business will go live by end of May 2013
which includes Spa, Training Institutes, Jewelry Shops,
Apparels Showrooms, Dentist Clinics, Gym, Ayurveda
Clinics etc
Association with Kannada Film Chamber

8. Tukudu can be sold up to
$500 / Year
Our customers feel Tukudu
is affordable at
$0.5/Day

9. Pain points of Restaurants
• Don’t want to pay too much on software
• Don’t want to maintain technical things
• Less comfortable with digital marketing
How Tukudu will help them ?
• Go Mobile instantly
• No hosting required, No Coding Required
• Kick start with the digital marketing
• Attract young audience
• The feeling of Hi Tech at affordable cost

10. There are ~41,344
Tukudu eligible
restaurants present in
India
There are ~3,39,770
independent restaurants
present in USA
There are ~2107
restaurants present in
Singapore

11. • Bangalore South : 1420
• Bangalore North : 736
• Bangalore West : 520
• Bangalore East : 977
• Bangalore Others : 576
• Mumbai : 10320
• Pune : 3394
• Hyderabad : 2296
• Chennai : 3173
• Kolkata : 2549
• Delhi : 9546
• Lucknow : 634
• Jaipur : 1160
• Ahmedabad : 1939
• Chandigarh : 1051
Total : 41345
Initial Targeted Market (Restaurants)
• Indore : 475
• Ludhiana : 479
Penetrating 25% of this in
next one year will
generate a recurring
business of $5 Million /
year.

12. What we can do with the funds of $500K
Engineering Team size : 11
Avg Salary per month : $363
Total investment per Year : $48000
Marketing Team size : 90
Avg Salary per month : $218 + $200 (incentives,
allowance etc)
Total investment per Year : $417817
Operation Cost
Infrastructure Rent : $10909
Other Expense : $35000
Total investment per Year : $45909

14. Tukudu is ready for Spa, Builders, Products, Training
Institutes, Apparels, Shopping Malls, Movies, Books etc

15. Thank 

16. Use Case 1 : QR Codes / NFC tags on Dining
table or in Rooms to order the food from
smartphone
Use Case 2 : QR Code at the entrance of
Shopping mall will lead the shoppers to exclusive
offer with real pictures of store.
Use Case 3 : QR Code on brochure enable the
end user to get more information and send
enquiry with one touch sms, call or enquiry form.
Use Case 4 : QR Code on Business card will help
the user to know more about the person and
business

17. Other possible ways of earning
Quality Search Engine (Online, Offlin
Tukudu Recommendatio
Special LB Alerts (A
Tukudu messagin
Tukudu Currenc
Tukudu Shoppin
Ad