Business Marketing Plan for a cafe setup!

1. Business Plan
Justeatin.com – Eatin’ good in the neighbourhood!

2. Executive Summary
Justeatin.com is a locally owned food delivery outlet that will be positioned as a National franchise
through our creative approach to the company's image and detail presentation. Justeatin.com will
provide a combination of excellent food at value price, with ensured quality as well as quantity.
Justeatin.com is the answer to an increasing demand for snack-type fast food for the busy on the move
youth as well as, for men and women who bend towards the fresh home-style food during their lunch
as well as dinner hours with a focus of fuller meals.
We focus on quality, quantity anytime anywhere! Yeah, We are open 24 X 7.
In today's highly competitive environment, it is becoming increasingly difficult to differentiate one food
outlet from another. We would setup our Plan in Noida now becoming the model of metropolis for
India’s new economic boom. As our focus of the plan will be the industrial area of Sector – 58 and
adjoining industrial area that have a population of over 1 lakh people
Our main priority is to establish an outlet in a crowded industrial place were the every day drop-in will
be 1 Lakh people, preferably is in the hub of the industrial areas in Noida Sector – 58 . Later, our effort
will be a further development of more retail outlets in the surrounding areas of Delhi NCR.

3. General Company Description
Mission Statement :
Our main goal is to be one of the most successful food outlets in Noida, starting with one outlet with
a drive-in located in the middle of the industrial hub that is in Sector – 58 as a "market tester.“
Justeatin.com will strive to be a premier local food brand in the Industrial area . We want our
customers to have the total experience with our outlet(s) website and the mobile - app as they will
learn about this fascinating new "pop culture infusion“. We will have our tie ups with office canteen’s
at minimal costs for the supply of food on a day to day basis.
Our main focus will be serving high-quality food at a great value anytime anywhere.

4. General Company Description
Business philosophy :
"To forge a new, vibrant, high quality brand in the food outlet sector; to challenge the established
market by offering a fresh, tasty and professional alternative; and to build a robust business model
founded on high-yield, low capital outlay products."
It is our vision that will expand predominantly through franchising domestically and then to appropriate
National markets. It will diversify through catering and product placement in supermarkets. The
possibility of trade acquisition or merger also exists.
Digital Marketing as a field is also tapped for the youthful business via the website as well as ordering
through Apps.
Thus these function that we as a business are adapting will contribute to our business plan philosophy a
whole.

5. The Industry (1)
• Our outlet faces a MONOPOLISTIC COMPETETION –
Monopolistic competetion is a form of imperfect competetion, characterised
by many firms producing similar, but differentiated products ina market, with
easy entry and exit.
• The main competitors are the unorganised food joints, which are open till
late.
• Justeatin.com will differentiate itself, from the competitors, by being open at
all odd hours, not just till the late hours.

6. Finance & Economics
• We wil require approximately, 2.5 lakhs, for the establishment of the
venture.
which will be further categorized into,
1,00,000 – fixed assets
50,000 – operational machinery
80,000 – raw materials
20,000 – cash in hand

7. • Sources of finance :
• 1,00,000 : previous savings (total)
• 1,00,000 : loan from the venture capitalist
• 50,000 : borrowings from a friend
• The venture will make money, once it has pleased the taste buds of its
customers, almost after 4 months, from the incorporation of the
outlet.

8. Market Comparison
Company Clean Value Pop Culture Take Away Simple Fresh Website
to order
App to
order
Justeatin.com Yes Yes Yes Yes Yes Yes Yes Yes
Haldiram Yes Yes No Yes Yes Yes No No
McDonald's Yes Yes Yes Yes Yes No No No
KFC Yes Yes Yes Yes No No Yes No
Pizza Hut Yes Yes Yes Yes Yes Yes Yes Yes
Dominos Yes Yes Yes Yes Yes Yes Yes Yes