This document outlines a business plan for a company that will purchase waste paper and produce recycled paper products. The mission is to reuse waste paper through cost-effective production methods while promoting green and healthy living. The business will purchase waste paper at low cost, produce recycled paper, and sell to other paper manufacturers. It sees opportunities in increased literacy/paper demand, low-cost materials/labor, and green trends. The financial plan calls for an initial Rs. 36.8 million investment with 50% debt and equity financing. The business aims to gain 10-15% market share and maintain 20-25% revenue growth over 3 years.

1. BY :- ASHUTOSH DAS

2. Mission Statement
Our mission is to reuse the waste papers to make
dynamic paper products using cost-effective and
latest methods of productions to not only raise profits
but also to promote GREEN and healthy living
environment .

3. Business Concept
To purchase waste paper and make recycled paper
from it on lower cost .
To sell to the other paper manufacturing industries .
To take care of the environment and to provide low-
cost paper products to end customers .

4. Opportunities
Increasing literacy rate
Increase in demand of paper
Availability of competitive raw material and cheap
labor force
Increase in GREEN trend
40% decrease in the cost of paper production

5. Market Summary
According to FAOSTAT 20011
Demand of paper =1,522,400 tons
Production of paper =1,079,000 tons
Imports of paper =443,400 tons
Paper market growth rate =15%p.a

6. Marketing Mix
Product : recycled paper and /or extended
products
Price : 30% mark up on the cost of production .
Place : Availability in main cities of Sindh in initial
phase and then whole Pakistan .
Promotion : Contacts with paper products
manufacturers and/or awareness sessions .

7. Goals and Objectives
3-years goals:
Market share = 10-15%
Sales growth = 10%
Maintain positive cash flows
To increase the product line i.e. to include paper
boards, stationery etc.
Maintain average revenue growth rate = 20-25%

8. Financial Plan
Form of business : partnership
Initial Investment : Rs.36,847,000
Debt : 50% , Equity : 50%

12. Key Issues
Unavailability of the specific machinery that is
used for recycling paper waste in Pakistan .
Costly infrastructure facilites in form of
interrupted and irregular power supply and high
transportation .
People will be reluctant to buy our productif we
do not market our product rightly .
Higher taxes and duties .
Competitors can enter .

13. Strengths
Excess availability of the raw materials such as
paper waste that is abundantly available
everywhere .
Cost efficiency .
Abundant availability of manpower .
Environmental friendly .
Lessening the garbage and litter in the society .

14. THANK YOU