A presentation on the market analysis of Brazil aviation industry and Indian aviation industry. A comparison between both country's market. SWOT analysis. STEEPLED analysis Comparison of both and etc.

1. GLOBAL COUNTRY STUDY REPORT ON
“BRAZIL” BUSINESS OPPORTUNITY FOR
INDIA IN AVIATION INDUSTRY
Prepared by:
137780592029 137780592012 137780592120
137780592013 137780592010 137780592018
Som-lalit Institute of Business Management

2. INTRODUCTION
 History (prior to 1970s)
 Current Business Issues and Trends in Airline
Industry
2 GCSR – Brazil – Aviation industry

3. BRAZIL AVIATION INDUSTRY
 Brazil aviation market overview
 Frequency
3 GCSR – Brazil – Aviation industry

4. 4
 Capacity
GCSR – Brazil – Aviation industry

5. 5
 Market share within South America
GCSR – Brazil – Aviation industry

6. 6
 Domestic vs. International
GCSR – Brazil – Aviation industry

7. 7
 Top Airports
GCSR – Brazil – Aviation industry

8. 8
 Top Airlines
GCSR – Brazil – Aviation industry

9. WHAT A STEEPLED ANALYSIS CONSISTS?
9
 S – social factors
 T – technological factors
 E – environment factors
 E – economic factors
 P – political factors
 L – legal framework
 E – ethical factors
 D – demographic factors
GCSR – Brazil – Aviation industry

10. 10
STEEPLED ANALYSIS OF AVIATION
INDUSTRY
GCSR – Brazil – Aviation industry

11. SOCIAL FACTORS OF BRAZIL
11
 Social development programs
 “Fome Zero”
 “Bolsa Familia”
 Health indicators
 Inequality in brazil population
 Access to land
GCSR – Brazil – Aviation industry

12. SOCIAL FACTORS OF INDIA
12
 Varied income groups
 Different religious people and their habits
 Hence, different strategy for marketing mix
GCSR – Brazil – Aviation industry

13. COMPARISION
13
 Social development programmes
 Different income groups and their lifestyle
 Religious differences in India vs. Highest gender
disparity in brazil
GCSR – Brazil – Aviation industry

14. TECHNICAL FACTORS OF BRAZIL
14
 Joint aviation bio fuels research centre in Brazil by boeing and
embraer
 To reduce carbon dioxide emissions
 filling research and development gaps in the production of
sustainable feed stocks;
 More incentives to overcome conversion technologies barriers
including scaling up issues
 Greater involvement and interaction between private and
government stakeholders;
 Creation of a national strategy to make Brazil a leading country in the
development of viation bio fuels
GCSR – Brazil – Aviation industry

15. TECHNICAL FACTORS OF INDIA
15
 Excessive use of internet
 Role of USTDA (US trade & development association) for promotion
and Work by AAI
 Restructuring of major city’s airports
 FIVE PRODUCT LEVELS:
 The-Core-Service
 The-Supplementary-Services
 The-Augmented-Service
 Future-Service
 Premium-Pricing
 Value-for-Money-Pricing
 Low-cost-Pricing
 APEX-Fares
GCSR – Brazil – Aviation industry

16. COMPARISION
16
 Infrastructure
 Policies and work for Bio fuels
 To overcome conversion technologies barriers including
scaling up issues
 greater involvement and interaction between private and
government stakeholders
 Promotional strategies
GCSR – Brazil – Aviation industry

17. ENVIRONMENT FACTORS OF BRAZIL
17
 Bio fuel produced from Brazilian sugarcane
 Regulation by Brazilian Organization for the
Development of Aeronautical Certification (DCA-BR)
 An OSCIP (Civil Society Organization of Public Interest)
 Mission
 Goals
 Management
 Activities
GCSR – Brazil – Aviation industry

18. ENVIRONMENT FACTORS OF INDIA
18
 Aviation Environment Unit
 Directorate General of Civil Aviation (DGCA)
 Co2 emission
 Control mechanism by Airports Authority of India
(AAI)
GCSR – Brazil – Aviation industry

19. COMPARISION
19
 Brazilians airlines have started the use of sugarcane
biofuel for the commercial airlines
 Indian airlines on the other hand are yet to make
commercial use of the biofuel and are in the initial stages
of acquiring it
 Brazil has a single regulatory body which looks after civil
and military aerospace and also looks after training
professionals.
 India has a more decentralized approach where the
DGCA looks after the civil aviation maters and the AAI
looks after the military and aerospace division
GCSR – Brazil – Aviation industry

20. ECONOMIC FACTORS
20
 Interest rates
GCSR – Brazil – Aviation industry

21. 21
 Inflation rate
GCSR – Brazil – Aviation industry

22. 22
 Foreign direct investment
GCSR – Brazil – Aviation industry

23. 23
 Crude oil
GCSR – Brazil – Aviation industry

24. 24
 Corporate tax rate
GCSR – Brazil – Aviation industry

25. 25
 Business confidence
GCSR – Brazil – Aviation industry

26. 26
 Gross domestic product
 Effect of monetary and fiscal policies
GCSR – Brazil – Aviation industry

27. POLITICAL FACTORS OF BRAZIL
27
 Infrastructure
 IATA
 Privatization
GCSR – Brazil – Aviation industry

28. POLITICAL FACTORS OF INDIA
28
 Announcements by Ministry of civil aviation
 Liberalizations
 Joint action plan by the European commission and
India
GCSR – Brazil – Aviation industry

29. COMPARISION
29
 Liberalization policy
 Poor infrastructure policies in brazil
 Opening of aviation market to the world
GCSR – Brazil – Aviation industry

30. LEGAL FRAMEWORK OF BRAZIL
30
 General
 Fédéral Constitution (article 178, sole paragraph)
 To obtain licence for air carriers
 Aircraft Trading, Finance and Leasing
 Litigation and Dispute Resolution
 Commercial and Regulatory
GCSR – Brazil – Aviation industry

31. LEGAL FRAMEWORK OF INDIA
31
 BCAS (The Bureau of Civil Aviation Security)
 Ministry of civil aviation
 National Aviation Company of India Limited (NACIL)
 Airports Authority of India (AAI)
 Pawan Hans Helicopters Limited (PHHL)
 Indira Gandhi Rashtriya Uran Akademi (IGRUA)
 Aviation Laws Specific to India
 Aircraft-Act-1934
 Aircraft-Rules-1937
 Civil-Aviation-Requirements
GCSR – Brazil – Aviation industry

32. COMPARISION
32
 Two regulatory authorities in India
 Aims at promotional and development
 One regulatory authority in Brazil
 Aims at improvement and development of basic factors of
aviation industry of the country.
GCSR – Brazil – Aviation industry

33. ETHICAL ANALYSIS
33
 The internal and external environment of an
organization is related to managerial ethics
 corporate social responsibility in the process of
management.
 The business of international airline has developed
as businesses progressively are rotating
 proficiency to sustain high earnings and sustain high
clientele groundwork even after the September 11
attacks and the 2002 recession (John, 2005).
GCSR – Brazil – Aviation industry

34. DEMOGRAPHIC FACTORS OF BRAZIL
34 GCSR – Brazil – Aviation industry

35. DEMOGRAPHIC FACTORS OF INDIA
35 GCSR – Brazil – Aviation industry

36. COMPARISION
36
 Rate of population growth
 Demographic/population dividend
 Shifting demographics :
 Leveraging colonial past
 GDP per capita (purchasing price parity)
 Consumer spending
GCSR – Brazil – Aviation industry

37. COMPARITIVE SWOT analysis
37
 INDIAN AIRLINES has a strong presence in ASIAN countries, whereas
BRAZILIAN AIRLINES has a strong presence in NORTH AMERICAN
countries.
 Strength of INDIAN AIRLINES is availability of customers due to influx in
tourism while BRAZILIAN AIRLINES boasts of its superior capacity and
quality.
 INDIAN AIRLINES has a lack of customers travelling on a average and also
lacks on proper infrastructure. BRAZILIAN AIRLINES on the other hand has
less penetration in developed markets.
 INDIAN AIRLINES is expected to have an influx of investments and also
boasts a growth of 20-30%. BRAZILIAN AIRLINES on the other hand aims
to penetrate the Asian market and also undertakes leverage mergers with
American companies to strengthen their market position in US.
 INDIAN AIRLINES faces a threat of lack management of investments
provided due to lack of trained pilots and personnel and lack of
infrastructure. BRAZILIAN AIRLINES faces a challenge of managing fuel
and labor cost and also faces economic uncertainties pertaining to the BRIC
nations. GCSR – Brazil – Aviation industry

38. CONCLUSION
38
 Both the countries are developing nations with large
population
 A low cost strategy – LCC is very viable and opportunistic
strategy to penetrate the markets
 Both the nations operate on similar economic factors and
provide almost similar opportunities
 Also both the countries faces political instability which
can affect the industry at domestic level as well as
international level
GCSR – Brazil – Aviation industry