Understanding the BusinessModel
Canvas (BMC)
• A Strategic Tool for Business Planning
• Presented by: [Your Name]
2.
What is BusinessModel Canvas?
• • A strategic tool to describe, design, and
analyze a business model
• • Developed by Alexander Osterwalder
• • Visual chart describing value proposition,
infrastructure, customers, and finances
Customer Segments
• •Defines the different groups a business aims
to serve
• • Examples: Mass market, niche market,
segmented, diversified
5.
Value Propositions
• •The unique value a company delivers to
customers
• • Answers: Why do customers choose us?
• • Examples: Innovation, performance,
customization, convenience
6.
Channels
• • Howa company delivers value to its
customer segments
• • Types: Direct (sales force, web sales) and
Indirect (retailers, partners)
7.
Customer Relationships
• •How a business interacts with its customers
• • Types: Personal assistance, self-service,
automated services, communities
8.
Revenue Streams
• •Cash generated from each customer
segment
• • Examples: Sales, subscription fees, licensing,
advertising
9.
Key Resources
• •Most important assets for business model
• • Types: Physical, intellectual, human,
financial
10.
Key Activities
• •Most important actions for business success
• • Examples: Production, problem-solving,
platform/network
11.
Key Partnerships
• •Suppliers and partners that help the
business
• • Reasons: Optimization, risk reduction,
acquisition of resources
12.
Cost Structure
• •All costs to operate the business model
• • Types: Fixed costs, variable costs, economies
of scale/scope
13.
Summary
• • BMCoffers a comprehensive business
overview
• • Aligns operations with strategy
• • Ideal for startups and established businesses