Understanding the Business Model
Canvas (BMC)
• A Strategic Tool for Business Planning
• Presented by: [Your Name]
What is Business Model Canvas?
• • A strategic tool to describe, design, and
analyze a business model
• • Developed by Alexander Osterwalder
• • Visual chart describing value proposition,
infrastructure, customers, and finances
The 9 Building Blocks of BMC
• • Customer Segments
• • Value Propositions
• • Channels
• • Customer Relationships
• • Revenue Streams
• • Key Resources
• • Key Activities
• • Key Partnerships
• • Cost Structure
Customer Segments
• • Defines the different groups a business aims
to serve
• • Examples: Mass market, niche market,
segmented, diversified
Value Propositions
• • The unique value a company delivers to
customers
• • Answers: Why do customers choose us?
• • Examples: Innovation, performance,
customization, convenience
Channels
• • How a company delivers value to its
customer segments
• • Types: Direct (sales force, web sales) and
Indirect (retailers, partners)
Customer Relationships
• • How a business interacts with its customers
• • Types: Personal assistance, self-service,
automated services, communities
Revenue Streams
• • Cash generated from each customer
segment
• • Examples: Sales, subscription fees, licensing,
advertising
Key Resources
• • Most important assets for business model
• • Types: Physical, intellectual, human,
financial
Key Activities
• • Most important actions for business success
• • Examples: Production, problem-solving,
platform/network
Key Partnerships
• • Suppliers and partners that help the
business
• • Reasons: Optimization, risk reduction,
acquisition of resources
Cost Structure
• • All costs to operate the business model
• • Types: Fixed costs, variable costs, economies
of scale/scope
Summary
• • BMC offers a comprehensive business
overview
• • Aligns operations with strategy
• • Ideal for startups and established businesses
Thank You
• Questions?
• [Your Contact Info]

Business Model Canvas that will help in your work

  • 1.
    Understanding the BusinessModel Canvas (BMC) • A Strategic Tool for Business Planning • Presented by: [Your Name]
  • 2.
    What is BusinessModel Canvas? • • A strategic tool to describe, design, and analyze a business model • • Developed by Alexander Osterwalder • • Visual chart describing value proposition, infrastructure, customers, and finances
  • 3.
    The 9 BuildingBlocks of BMC • • Customer Segments • • Value Propositions • • Channels • • Customer Relationships • • Revenue Streams • • Key Resources • • Key Activities • • Key Partnerships • • Cost Structure
  • 4.
    Customer Segments • •Defines the different groups a business aims to serve • • Examples: Mass market, niche market, segmented, diversified
  • 5.
    Value Propositions • •The unique value a company delivers to customers • • Answers: Why do customers choose us? • • Examples: Innovation, performance, customization, convenience
  • 6.
    Channels • • Howa company delivers value to its customer segments • • Types: Direct (sales force, web sales) and Indirect (retailers, partners)
  • 7.
    Customer Relationships • •How a business interacts with its customers • • Types: Personal assistance, self-service, automated services, communities
  • 8.
    Revenue Streams • •Cash generated from each customer segment • • Examples: Sales, subscription fees, licensing, advertising
  • 9.
    Key Resources • •Most important assets for business model • • Types: Physical, intellectual, human, financial
  • 10.
    Key Activities • •Most important actions for business success • • Examples: Production, problem-solving, platform/network
  • 11.
    Key Partnerships • •Suppliers and partners that help the business • • Reasons: Optimization, risk reduction, acquisition of resources
  • 12.
    Cost Structure • •All costs to operate the business model • • Types: Fixed costs, variable costs, economies of scale/scope
  • 13.
    Summary • • BMCoffers a comprehensive business overview • • Aligns operations with strategy • • Ideal for startups and established businesses
  • 14.
    Thank You • Questions? •[Your Contact Info]