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Business Model Canvas: Quick Start Guide
The document is a quick start guide for the Business Model Canvas by Miguel Scordamaglia. It introduces the Business Model Canvas as a tool for developing business models and outlines its nine building blocks: key partners, key activities, key resources, value propositions, customer relationships, channels, customer segments, cost structure, and revenue streams. It provides references and further reading materials about business model generation and the lean startup methodology.
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Business Model Canvas: Quick Start Guide
- 1. The Business Model Canvas Quick Start Guide by Miguel Scordamaglia m.scordamaglia@unisg.it
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- 14. www.businessmodelgeneration.com/canvas/bmc For further details https://www.udacity.com/course/ep245
- 15. www.businessmodelgeneration.com/canvas/bmc Essential Bibliography - Blank, S. The Four Steps to the Epifany. Pescadero CA: K&S Press, 2013. - Eisenmann, T., E. Ries, and S. Dillard. Hypothesis-Driven Entrepreneurship: The Lean Startup. Harvard Business School Background Note 812-095, December 2011. (Revised July 2013.) - Ries, E. The Lean Startup. New York: Crown Business Publishing, 2011. - Blank, S. and B. Dorf. The Startup Owner’s Manual. Pescadero CA: KS Press, 2012. - Osterwalder, A., and Y. Pigneur. Business Model Generation. Self Published, 2009.