The document discusses how changes in information technology have dramatically changed business over the last 20 years. It states that change is now constant and that business models must constantly evolve to keep up with new trends, customer behaviors, technologies, and market dynamics. Companies must continuously innovate, study changes and their impacts, and develop new strategies to create value for customers and remain competitive. The only constant in business is change, and business leaders must adapt their models and thinking in order to survive and succeed in this rapidly changing environment.

1. BUSINESS MAP
WHAT HAS CHANGED (2)
SEPTO INDARTO
(TEAM DOUBLE S)

2. • In the last 20 years, the development of
information technology has affected the
business world in every respect, information
technology has changed the world, changed the
way people to work, changing the way people to
think, the technology itself is changing the world,
changing the way marketing, change leadership
style towards leadership in technology as well as
leadership transformation.

3. • The right word is CHANGE into all fields. Moves
with dynamic market situation and every time
gave birth to many new trends. Old values that
have been ingrained when we studied at
university in learning about the business in a
short time the old values were quickly replaced
by the new values. The bottom line remains one
that is CHANGE.

5. • Change runs so fast, because the change run
according to time, in accordance with the process
running time. Currently in the world of business known
as Value Migration, the movement of the market value
of one company to another, this happens because of
the change, the change in shaping a new model
adapted to the changing times. That change goes
through following the creation of a better business
model than the previous models.

6. • Companies in the world today continues to seek new
markets and consumer behavior in order to sell their
products. Marketing capability is needed, a strategy to
dominate the market must be studied, analyzed and
then immediately act to enter the market, information
technology absolutely must be mastered by all staff
from all departments. Because of the change to be
rapid, all companies will follow the trend which direction
the market will go. Analysis-Learn-Direct acting.

7. • Companies must continue to learn about marketing
strategies, have complete data on demographics,
analyze the state of social-political-security for the long-term
interests, research for innovation, and see
consumer behavior. Everything takes time to learn it.
Because we live in a state that requires a change.
Changes will occur any time. But one thing we have to
keep studying the change and make a deep analysis on
the impact of positive and negative impacts.

9. • Frequently changing consumer behavior should serve
as a guideline for creating the right business model for
the company's future. A market survey is not only
necessary, but should see consumers when they buy a
product, what product is most needed, why they buy
the product, how will it benefit them when using the
product, for how long they will be using the product. All
must be studied and analyzed in depth.

10. Business leaders should realize
that every business model in a
certain period of time will always
change with short notice because
the business model will adjust to
the situation

12. • So the best thing is to follow and continue to support
new business models to remain competitive in the
search market. It is important to develop new strategies
to support future business model and can be used as
the primary choice as a strategy to reach a broader
consumer. Business leaders must understand the
changes that occur and how to create the right strategy
as a priority to reach out and serve the customers.

13. • Currently both large corporations and medium-scale
enterprises can master in a competitive
market. Internet technology has made the
business world more democratic, the most
important thing besides the promotion to do is to
continue to create new strategies.

14. • The competitors will always find something new,
creating new value for customers and business
partners. The competition will continue to be in
front, in the world of business competitors in the
past will always follow the company managed to
control the market by creating the same
products but offer a cheaper price. The strategy
is now unusable.

15. • The leaders in the business world must ask:
WHAT NEXT BUSINESS MODEL THAT WE
HAVE TO CREATE AND HOW WE ARE ABLE
TO GET CUSTOMERS CREATES INNOVATION
IN LARGE QUANTITY?

17. • The next generation of business models are
created as companies continue to innovate
for the betterment of the organization, the
progress of research, marketing progress.
The companies will be aware of that
competition will be intense. There is no time
to relax and time should be best utilized.

18. • Companies should be able to create the market value
reflects investors' confidence in the future of a
company. They will look at whether the company gives
performance gains or create losses. The market value
is very important to study because the value of the
market will continue to signify a big change from a
market, an industry and an economy in a State. If the
value of the market value and the company must create
a good market value and generate huge profits from the
sale of products or services.