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BUSINESS INNOVATION: E-RESTAURANTS

2. TABLE OF CONTENTS
INTRODUCTION .......................................................................................................................... 1
INCORPORATION OF TABLET MENU WITHIN NORTH SYDNEY RYDGES .................... 1
OPERATIONAL ACTIVITIES USING TABLET TECHNOLOGY WITHIN NORTH
SYDNEY RYDGES ....................................................................................................................... 2
BENEFITS OF TABLET USE TO NORTH SYDNEY RYDGES................................................ 4
BENEFITS OF TABLET USE TO NORTH SYDNEY RYDGES CONSUMERS ...................... 7
BENEFITS OF TABLET USE TO NORTH SYDNEY RYDGES EMPLOYEES....................... 8
OTHER EFFECTIVENESS OF USING TABLET MENU WITHIN RESTAURANTS.............. 8
CONCLUSION............................................................................................................................... 8
REFERENCES ............................................................................................................................. 10

3. LIST OF FIGURES
Figure 1: Model of e-restaurant ...................................................................................................... 2
Figure 2: Restaurant e-menus ......................................................................................................... 3
Figure 3: Ela Carte Tablet for e-restaurant ..................................................................................... 3
Figure 4: Tablet Menu..................................................................................................................... 4
Figure 5: Tablet menu with different available product ................................................................. 5
Figure 6: Reduction of leaflet printing............................................................................................ 6
Figure 7: Statistical analysis and report drawing with tablet use.................................................... 6
Figure 8: Options available to consumer in tablet .......................................................................... 7

4. 1
INTRODUCTION
In the present era majority of the organization is laying down their focus on being
innovative in their operations by coming with better ideas, effective devices and process. This
activity is majorly initiated by business to opt for effective solution so that consumers needs and
wants can be met in a more appropriate manner as per existing market trend (Tan and Chang,
2010). For accomplishing such an aspect it is crucial for management of business to come with
products, service or technology that are readily available for market and society at large. Even
the present study is going to discuss about the launch of tablets taking the shape within the
restaurants of Australia and replacing their paper menu. Thus, restaurant North Sydney
Rydges can make use of such a digitalized technology in their functioning allowing consumers to
browse through their virtual pages of the menu using their finger (Kidman, 2010). This
innovation process has been initiated by the enterprise in order to come up with something
original and more effective that is considered helpful for the society.
INCORPORATION OF TABLET MENU WITHIN NORTH SYDNEY
RYDGES
North Sydney Rydges carrying out their operations using such a device will be
incorporating management, analysis and practice within the restaurant (Chang.et.al., 2008). The
idea of tablet menu within the restaurant has been considered as a process that is going to bring
together various ideas that will be laying down impact on the society.
Restaurant being innovative in their management is all indicating process innovation in
their functional activities. This is considered for both product and organizational innovation.
Innovation management of using tablet menu within the restaurants is considered to be a set of
tools that managers must allow in common for developing an understanding of their
processes and goals (Restaurants replacing menus with tablets, 2015). Even undertaking
innovation within North Sydney Rydges will be allowing business to respond effectively to the
external or internal opportunities and use its creativity to make use of tablet menu for introducing
their new ideas, processes or products to be offered to the consumer.

5. 2
Figure 1: Model of e-restaurant
(Source: Menu goes from tome to table tablet, 2010)
OPERATIONAL ACTIVITIES USING TABLET TECHNOLOGY WITHIN
NORTHSYDNEY RYDGES
The functional activities that could be initiated by North Sydney Rydges using tablet
technology in their operations. In this respect restaurant will be developing a homegrown app
that will indicating different images of meals, tasting notes pertaining to a dish, various wines
being offered by restaurant (Menu goes from tome to table tablet, 2010). Further, individual
customer coming to the restaurant will be asked to make use of tablet in order to provide details
of preparing their food to the chef. For example: a customer can place their order of how their
meat could be cooked using such a technology. The best part of using such a technology within
the restaurant is that consumer when ready for order will not require flagging a waiter for placing
their orders. It is because the orders are sent through wireless connection to the kitchen.

6. 3
Figure 2: Restaurant e-menus
(Source: Restaurants replacing menus with tablets, 2015)
Even in the market it has been seen that there is development of eTab and E la Carte who
have got their own custom tablets that carries out all sort of operations as that of waiter
(Tan.et.al., 2012). For carrying out this process customers can go through the browse menu, can
also go through the pictures of various foods and can also gain nutritional information pertaining
to different dish or anything else that restaurant is trying to offer such as potential food allergies.
Figure 3: Ela Carte Tablet for e-restaurant
(Source: Kidman, 2010)

7. 4
Further, the order is sent through a wireless network where business is going to place
their back office apps for receiving consumer orders. Here, the wait staff will only be worried
about their delivery process (Sydney restaurant replaces menus with iPads, 2010). After having a
meal eTab and Pronto will also be having a credit card reader for carrying out the process of
payment of bill.
BENEFITSOF TABLET USE TO NORTHSYDNEYRYDGES
The benefits that can be entertained by North Sydney Rydges restaurant using tablet
menu technology could be use of menu management. It has been seen that in paper menu if
restaurant has to bring out any sort of price change or correction has been costing them a huge in
the form of big printing cost. This will not only be including the cost but is also enclosed of
tedious process comprising getting the menu printed such as providing sample, correcting the
changes and then waiting for multiple choices in the menu (Advantages of eRestro - Everyone
gets benefited, 2013). However, using digital tablet menu within the operations will be allowing
restaurant overcome such operational drawbacks by undergoing instant updates of electronic
menu.
Figure 4: Tablet Menu
(Source: Digital restaurant menu, 2015)

8. 5
Even coming up with such a concept of tablet menu could increase the sales of North
Sydney Rydges by 10% by selling out their items. Up selling is all about the process that is
initiated by organization for suggesting out one more items with the order placed by the
consumer (Digital restaurant menu, 2015). For example, in this regard North Sydney Rydges
could offer their consumer with a nice cocktail along with the main course for a selection by
sliding a menu on the tablet.
Figure 5: Tablet menu with different available product
(Source: Digital restaurant menu, 2015)
In a case if business plans to come with deals and offers in seasonal and weekdays will
lead them towards extra cost of carrying out a leaflet printing. However, if North Sydney Rydges
will make use of digital menu in their operations will be allowing them to publish their digital
menu and can also carry out easy modification based on day to day basis (Cheong.et.al., 2010).
This in turn will be reducing the overall cost pertaining to printing that business would have
incurred with the use of leaflet in their activities.

9. 6
Figure 6: Reduction of leaflet printing
(Source: Advantages of eRestro - Everyone gets benefited, 2013)
Even with the help of such a technology proper reports and analysis can be initiated by
North Sydney Rydges such as keeping a key on their total sales, food item usage, specific
beverages that is liked by majority of their consumer. These all activities can be undertaken by
carrying out as a reporting feature (Sydney restaurant replaces menus with iPads, 2010). The
below given table indicates the data collected from the tablet that can be used within the business
for carrying out analysis process.
Figure 7: Statistical analysis and report drawing with tablet use
(Source: Menu goes from tome to table tablet, 2010)

10. 7
Even business can overcome the unplanned leaves of their employees. Using this
technology also avoid billing errors as customers has knowledge of exactly what they have
ordered and can also have a summary of their orders (Advantages of eRestro - Everyone gets
benefited, 2013). With the help of tablet menu business can design their menus very beautifully
that remains within the customers mind for a very long time period.
BENEFITS OF TABLET USE TO NORTH SYDNEY
RYDGES CONSUMERS
If consumer will be provided with pictures of their meal then it is going to lead them
towards impulsive buying and business sales will increase by a minimum of 10%. Even the
consumer order will directly reach to the kitchen through such a system installation within
restaurants (Tan.et.al., 2012). It will be enhancing the overall fast service that can be rendered by
restaurant to their consumer that is going to please their customers.
Figure 8: Options available to consumer in tablet
(Source: Kidman, 2010)
The search option on the tablet will be allowing customer to discover more and carry out
their process of order faster in a case when they know what they want to order. Further, if there
is shortage in any particular food/ beverage then under such circumstances North Sydney Rydges

11. 8
management can instantly de-activate that particular item from their digital menu (Kidman,
2010). This will not be creating any sort of unnecessary hopes that is build by a consumer.
BENEFITS OF TABLET USE TO NORTH SYDNEY
RYDGES EMPLOYEES
It has been seen that waiters need to stand near their customer for deciding about their
orders, but within the same time waiter could be engaged for any other activities in North
Sydney Rydges and this could be possible using tablet menu in their operations. Whenever
consumer carry out their order process it goes directly to the kitchen. Here, chef need not have to
wait for a waiter for bringing up with their orders from 1-2 tables at a time (Restaurants
replacing menus with tablets, 2015). It may happen that humans may incur mistakes in
communicating the customer’s orders to their chef. Use of such a system will be assuring
consumers regarding their orders.
OTHER EFFECTIVENESS OF USING TABLET MENU WITHIN
RESTAURANTS
Use of tablet menu within the restaurant will be allowing North Sydney Rydges to be
“Green globe” as no re-printing would be carried out in a paper menu concerning smaller
changes and corrections. Even overhead cost pertaining to paper menu gets cut off (Advantages
of eRestro - Everyone gets benefited, 2013). Further, such a system will be allowing customer to
lay down their feedback in a most appropriate manner and this in turn will help business for
improving their services.
CONCLUSION
From the study it can be concluded that North Sydney Rydges can make use of such a
digitalized technology in their functioning allowing consumers to browse through their virtual
pages of the menu using their finger. This is considered to be both product and organizational
innovation. Innovation management of using tablet menu within the restaurants is seen to be one
of the great opportunities for the enterprise. It has also been identified that even coming up with
such a concept of tablet menu could increase the sales of North Sydney Rydges by 10% by

12. 9
selling out their items. Further, consumer order will directly reach to the kitchen through such a
system installation within restaurants.

13. 10
REFERENCES
Journals
Tan, T.H. and Chang, C.S., 2010. Development and evaluation of an RFID-based e-restaurant
system for customer-centric service. Expert Systems with Applications, 37(9), pp.6482-
6492.
Tan, T.H., Chang, C.S. and Chen, Y.F., 2012. Developing an Intelligent e-Restaurant With a
Menu Recommender for Customer-Centric Service.Systems, Man, and Cybernetics, Part
C: Applications and Reviews, IEEE Transactions on, 42(5), pp.775-787.
Chang, C.S., Kung, C.C. and Tan, T.H., 2008, July. Development and implementation of an e-
restaurant for customer-centric service using WLAN and RFID technologies. In Machine
Learning and Cybernetics, 2008 International Conference on (Vol. 6, pp. 3230-3235).
IEEE.
Cheong, S.N., Chiew, W.W. and Yap, W.J., 2010, December. Design and development of Multi-
touchable E-restaurant Management System. InScience and Social Research (CSSR), 2010
International Conference on (pp. 680-685). IEEE.
Online
Advantages of eRestro - Everyone gets benefited. 2013. [Online]. Accessed from:<
http://www.erestro.com/advantages.aspx> [Accessed on: 28th January 2015]
Digital restaurant menu. 2015. [Online]. Accessed from:< http://www.ezeeimenu.com/>
[Accessed on: 28th January 2015]
Kidman, A., 2010. Tablets In Restaurants Are Nothing New. [Online]. Accessed from:<
http://www.lifehacker.com.au/2010/06/tablets-in-restaurants-are-nothing-new/>
[Accessed on: 28th January 2015]
Menu goes from tome to table tablet. 2010. [Online]. Accessed from:<
http://www.theaustralian.com.au/life/food-wine/menu-goes-from-tome-to-table-
tablet/story-e6frg8jo-1225878310742> [Accessed on: 28th January 2015]

14. 11
Restaurants replacing menus with tablets. 2015. [Online]. Accessed from:<
http://www.tomsguide.com/us/tablet-ipad-uses-unexpected,review-1682-2.html>
[Accessed on: 28th January 2015]
Sydney restaurant replaces menus with iPads. 2010. [Online]. Accessed from:<
http://www.news.com.au/technology/ipad/sydney-restaurant-replaces-menus-with-
ipads/story-fn5knrwy-1225874904671> [Accessed on: 28th January 2015]
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