- Productivity in the oil and gas industry has declined significantly over the past 30 years as employment has grown much faster than production. Revenue per manhour has dropped 85% from 2012 levels to $165 in 2015 due to low oil prices, making the current cost of doing business unsustainable. - To improve profitability at $30 oil, companies must reduce manhours per barrel produced by reversing the downward productivity trend through standardization, cost management, and lean strategies. Workforce rightsizing should focus on operational essentials through cross-training and standardization. - Stability and sustainability should be the focus, requiring proactive management strategies including empowering employees on HSEQ, clear communication, and compassionate leadership.