Tom Wolfe is profiled in an 11,500-word article in Vanity Fair praising his career as a writer known for his insightful journalism and novels observing social trends. The article discusses how a 1965 article Wolfe wrote brought Marshall McLuhan widespread attention by delving into McLuhan's analyses of communication and society. Fifty years later, Wolfe introduces an online archive project that has collected McLuhan's interviews and lectures, allowing the 20th century thinker to speak for himself and further demonstrating his dictum that "The Medium is the Message," which Wolfe helps elucidate.