This business idea-dashboard pitching is made to broaden my curiosity and knowledge in making new business idea for tourism industry.

1. BUSINESS IDEA-DASHBOARD PITCHING
- KHRISMA -

2. Regarding the necessity of making new
competitive tours’ reservation brand in
broaden market, we try to figure out
about how we create the service as well.
The service we sell, surely has advance
features, over-all accommodates the
customer needs and continuously gives
cares to them.

3. First of all, we need to point:
What make the service looks prestige or fun, will be heard nicely and easy to reach.
Simply, it will be well-known by:
 The Catchy Ultra-Function Pronunciation
Ex: “Jorn-E” (such to pronounce it “Journey”)
 Something that Makes It Distinctive
Ex: The Easy Choice-Enabler
 The Feeling When We Use It
Ex: Brings Content Feelings
 Something that Is Resolving
Ex: For Anticipating Delayed Traveling in Fully-Reserved Schedules
Let’s say a tours’ reservation service we simply name it “Jorn-E”, the easy choice-enabler
that brings content feelings for anticipating delayed traveling in fully-reserved schedules.

4. If a consumer product has jargon such Coca-Cola™ (“You Can Beat The Feeling” ever), a
wearable product has slogan which is campaigning cares or the awareness such Nike™
(“Just Do It”), so for the service, we have tagline to make them easily remember the product
or service we sell.
Then, we prepare the teaser:
What makes the service has value to personal-generalize the customer needs.
Simply, it will remind customer about:
 How It Is Working Well When They Use The Service
Ex: Joyful-staying
 How Personal-General It Is to Them
Ex: Put The Word “Everybody” To Personal-Generalize
 What We Actually Sell
Ex: Leisure
So, we get “Joyful-staying for Everybody’s Leisure” for the service’s tagline.

5. The service we sell should have these three
characters:
 Distinctive
It makes difference to others and “sticky” in mind.
 Trend Setter Minded
Forward in nowadays trend.
 Economic
The millennial generation has their own needs. It
simplify their financial matters, customized with
their life styles, could still have fun in wise spends.

6.  The Jorn-E is the latest centralized tours’ reservation service
company.
 It is a centralized service company that incorporates e-
commerce services for tours’ reservation guidance and
information within the wide-Indonesia in partnership with the
tourism spots and objects.
 The company is designed to bridge the gap in effectively
guiding and giving more information to established and
potential tourist destinations as well as the products and
services offered by different business firms in Indonesia.
Jorn-EJoyful-staying for Everybody’s Leisure

7.  Total Capital: Rp. 50,000,000,-
 Business Expense Assumption
- Complete Business Legality: Rp. 35,000,000,-
- Monthly Kiosk/Housing Rental Cost: Rp. 600,000,-
- Computer Rental Cost: Rp. 4,500,000,-
- Printer: Rp. 500,000,-
- Fax Machine: Rp. 1,000,000,-
- Monthly Phone & Telco Expense: Rp. 1,400,000,-
- Monthly Electricity Expense: Rp. 1,000,000,-
- Tables, Chairs & Cupboard Rental Cost: Rp. 1,000,000,-
- Monthly Internet Cost: Rp. 1,000,000,-
- Monthly Transportation Cost: Rp. 800,000,-
 Cash Money: Rp. 3,200,000,-
 Sales Turnover of The 1st Month Running: Rp. 35,000,000,-

8. Tourists Businessmen

9.  Business firms in wide-Indonesia with or
w/out existing websites
 Tourists Spot Owners with or w/out websites

10.  Recent centralized tours’ reservation company in
the country
 Connected with hundreds travel agents, expert in
various tourism fields
 In partnership with the tourism spots and objects
 Company is in its way in promoting its business
and convincing business firms to the tie tip with
the company

11. This Reservation Workflow
Is One of
The Frameworks
In Tours’ Reservation
Company
Reservation Validation
Contact
Airlines
Check
Available
Ticket
Complete
Cust. Data
Verify
Doc.
Manager
Authorization
(OK/Rejected)
Verify Cust.
Contact
Tours’
Reservation
Company
Customer
Registration Reservation
OK
Reservation
Is Not Available
Make
Reservation
Cancel/Postpone
Reservation

12.  Put the ideas of services:
- This could be broadened to settles/dwells/home-livings of hideaway, out range-escape
vacation reservation business.
- The roadmap of the tour locations are not more than 200 km from our office, with
database in tour packages, contact person, mail contact, ticket price and other
expenses. For example: Lembang areas.
Kampung Daun, Lembang Orchid Forest, Lembang

13.  Brand Strategy
- Before Running The Business:
* Making Logo --- Image & Colour must be “sticky” in mind
- During Running The Business:
* Advertising --- Naming & making Slogan/Tagline/Jargon
 Trademark
The business must be legalized in national government trade department (has
business place permit, business license and certificate of company
registration).
 Vacation Packages
The packages must be set as interested and unique as it must be.
 Business Linkage
The transportation services company, local government and restaurants are
linked with our business.
 Online Accessibility
Set the business’ free downloadable application for accessing it easily on
desktop and mobile mode.

14. This could be more challenging when tours’ reservation service we sell is a “booming” industry. The brand
positioning among others must stand out of crowd.
These are the ways of how it works:
 Media Partner Advertisements
Radio is a great beginning of word-of-mouth. Travel magazine is good to support the promotion.
 Blasted Promotions
Traveling website is an “eye catching” media to promote the tours’ reservation service.
 Travel Event Sponsorships
Special offers could be given for out of town business travels with easy accessible mobile application. The
online brochures are completely helpful. The escape nature figures are tempting to over-look. Share
business card on luncheon meetings, social media and travel blogs’ links.
 Consumer Linkage to Customer Satisfaction
Popped up message on traveling websites, inquiries, question and answer page on our official website,
also questionnaire fliers are important to figure out what consumer nowadays wants.